Roger Chiocchi's guest appearances

Roger Chiocchi

Mr. Media Interviews by Bob Andelman

BluHorn Radio

Sarah Marshall

John Doe

Sam Jones

Scott Cooper

Bethenny Frankel

Barbara Corcoran

Ryan Barton

Rob Paulsen

Keith Morrison

Brian Johnson

Ken Blanchard

Guy Kawasaki

Mary Ewing-Mulligan

Ed Droste

David Young

OwlTail

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BluHorn Media Planning and Buying Software is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and Free Wheel may require contracts, BluHorn remains a cost effective solution with no contract requirements. Enjoy a 14 day risk free trial of BluHorn Media Buying software today at <a href="http://BluHorn.com" rel="nofollow" target="_blank">BluHorn.com</a>.

"Marketing For Your Future" with  Roger Chiocchi from RFPalooza

Today's Guest: Roger Chiocchi, branding expert, author, Baby Boomer Bust?  Order Baby Boomer Bust? by Roger Chiocchi from Amazon.com by clicking on the book cover above! The post-war baby boom is becoming something else, more than half a century later. But is that something else a bust? In his new book, Baby Boomer Bust?—and the title ends in a question mark—Roger Chiocchi (pronounced KEY-o-key) says it may be a problem that the average baby boomer nearing retirement only has $68,000 in a 401k. And no, if you’re looking at the totality of retirement, and not just the first year, that is not much. ROGER CHIOCCHI podcast excerpt: "What we find is that people in the lower and middle end of the spectrum are much more resilient than those at the high end. They're used to living hand-to-mouth, so it becomes not a big deal to them when things get even tougher." Tomorrow, April 15, 2010, I’ll be attending the second day of the Florida Boomer Lifestyle Conference, which will be held in Clearwater at Ruth Eckerd Hall. (By the way, the Florida Boomer Lifestyle Conference is open to the public. You can register online at www.floridaboomerlifestyle.com) It is designed to help us understand how the recession has impacted boomers. I expect to learn what they’re spending money on right now, which messages resonate most with them, and what they want from businesses today. Apparently “deeper senior discounts at Denny’s” is not the correct answer. Joining me today, in advance of his appearance as a guest speaker at the Florida Boomer Lifestyle Conference, is Roger Chiocchi, a principal in the Connecticut-based marketing firm Brandloft and author of Baby Boomer Bust? Roger Chiocchi BrandLoft Website • Facebook • Twitter • Order Baby Boomer Bust? from Amazon.com  "Mean Business: How I Save Bad Companies and Make Good Companies Great" by Albert J. Dunlap with Bob Andelman, available in print, e-book or digital audio. Order your copy now by clicking on the book cover above!     The Party Authority in New Jersey, Pennsylvania, Delaware and Maryland!

Today's Guest: Roger Chiocchi, branding expert, author, Baby Boomer Bust?  Order Baby Boomer Bust? by Roger Chiocchi from <a href="http://Amazon.com" rel="nofollow" target="_blank">Amazon.com</a> by clicking on the book cover above! The post-war baby boom is becoming something else, more than half a century later. But is that something else a bust? In his new book, Baby Boomer Bust?—and the title ends in a question mark—Roger Chiocchi (pronounced KEY-o-key) says it may be a problem that the average baby boomer nearing retirement only has $68,000 in a 401k. And no, if you’re looking at the totality of retirement, and not just the first year, that is not much. ROGER CHIOCCHI podcast excerpt: "What we find is that people in the lower and middle end of the spectrum are much more resilient than those at the high end. They're used to living hand-to-mouth, so it becomes not a big deal to them when things get even tougher." Tomorrow, April 15, 2010, I’ll be attending the second day of the Florida Boomer Lifestyle Conference, which will be held in Clearwater at Ruth Eckerd Hall. (By the way, the Florida Boomer Lifestyle Conference is open to the public. You can register online at <a href="http://www.floridaboomerlifestyle.com" rel="noopener nofollow" target="_blank">www.floridaboomerlifestyle.com</a>) It is designed to help us understand how the recession has impacted boomers. I expect to learn what they’re spending money on right now, which messages resonate most with them, and what they want from businesses today. Apparently “deeper senior discounts at Denny’s” is not the correct answer. Joining me today, in advance of his appearance as a guest speaker at the Florida Boomer Lifestyle Conference, is Roger Chiocchi, a principal in the Connecticut-based marketing firm Brandloft and author of Baby Boomer Bust? Roger Chiocchi BrandLoft Website • Facebook • Twitter • Order Baby Boomer Bust? from <a href="http://Amazon.com" rel="nofollow" target="_blank">Amazon.com</a>  "Mean Business: How I Save Bad Companies and Make Good Companies Great" by Albert J. Dunlap with Bob Andelman, available in print, e-book or digital audio. Order your copy now by clicking on the book cover above!     The Party Authority in New Jersey, Pennsylvania, Delaware and Maryland!

535 Roger Chiocchi, branding expert, "Baby Boomer Bust"