Nikola Mrvaljevic's guest appearances

Nikola Mrvaljevic

FUTRSPRT

Driving Force Podcast

Jeff Lewis

Paul Williams

Chris Stewart

Andy Ramage

Fiona Oakes

Duncan French

Erik Anderson

Rick Allen

Tony Blauer

John Dorsey

Christian Graugart

Natalie Walstein

David Rudolph

Jeremy Harrell

Parker Kligerman

OwlTail

Nikola Mrvaljevic is a former European pro basketball player who founded a company striving to help athletes know their bodies and perform better. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nikola Mrvaljevic is a former European pro basketball player who founded a company striving to help athletes know their bodies and perform better. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Nikola Mrvaljevic, CEO Strive 

Today’s guest is Nikola Mrvaljevic. Nikola is the co-founder and CEO of Strive, a human performance company. Strive enables clothing with technology to capture performance insights to empower real-time decision-making. By outfitting an athlete’s clothing with their technology, it allows coaches &amp; trainers to compare body input to body output, and provides insights on muscle activity including load, symmetry, and fatigue. So, as an example, as athletes near the end of a hard practice, coaches will be able to see through Strive if certain individuals are beginning to favor one side of the body vs another or if certain muscles are exerting excessive amounts of load. The inspiration to start Strive started many years before Nikola officially founded the company. As a pro basketball player in Montenegro, he often asked himself why his coaches were having the team do these workouts that would leave them overly fatigued. If only there could be a way to help coaches understand how their players are feeling – hence the beginning of the idea for Strive. In this interview, we get into Nikola’s time growing up in Montenegro, his pro basketball career, and all things Strive.  Timestamps 00:02:27 Growing up in Montenegro and culture 00:07:56 Playing pro basketball in Montenegro 00:13:53 Biggest takeaways from playing pro basketball 00:16:40 Questioning his coach's training methods 00:19:53 Moving to the US and adjusting to the culture 00:25:18 Going to University of Rhode Island (URI) and doing research for Strive 00:28:04 Time between URI and starting Strive 00:34:35 Strive overview 00:38:07 Strive's technology 00:41:02 Example use case of Strive 00:45:06 Thoughts on partnering with other human performance companies 00:46:07 Strive business model 00:47:42 Target markets 00:52:52 Product roadmap 00:56:41 Fundraising for Strive 01:00:15 Impact of the pandemic on the business 01:02:21 Ultimate vision for Strive 01:06:33 Pivotal moments that changed his perspective on human performance 01:08:45 Being a Thalassophile 01:10:34 What he wants to accomplish 5 years from now 01:13:40 His daily routine 01:15:25 His driving force 01:17:58 Parting words of wisdom for the aspiring entrepreneur

Today’s guest is Nikola Mrvaljevic. Nikola is the co-founder and CEO of Strive, a human performance company. Strive enables clothing with technology to capture performance insights to empower real-time decision-making. By outfitting an athlete’s clothing with their technology, it allows coaches &amp; trainers to compare body input to body output, and provides insights on muscle activity including load, symmetry, and fatigue. So, as an example, as athletes near the end of a hard practice, coaches will be able to see through Strive if certain individuals are beginning to favor one side of the body vs another or if certain muscles are exerting excessive amounts of load. The inspiration to start Strive started many years before Nikola officially founded the company. As a pro basketball player in Montenegro, he often asked himself why his coaches were having the team do these workouts that would leave them overly fatigued. If only there could be a way to help coaches understand how their players are feeling – hence the beginning of the idea for Strive. In this interview, we get into Nikola’s time growing up in Montenegro, his pro basketball career, and all things Strive. Timestamps 00:02:27 Growing up in Montenegro and culture 00:07:56 Playing pro basketball in Montenegro 00:13:53 Biggest takeaways from playing pro basketball 00:16:40 Questioning his coach's training methods 00:19:53 Moving to the US and adjusting to the culture 00:25:18 Going to University of Rhode Island (URI) and doing research for Strive 00:28:04 Time between URI and starting Strive 00:34:35 Strive overview 00:38:07 Strive's technology 00:41:02 Example use case of Strive 00:45:06 Thoughts on partnering with other human performance companies 00:46:07 Strive business model 00:47:42 Target markets 00:52:52 Product roadmap 00:56:41 Fundraising for Strive 01:00:15 Impact of the pandemic on the business 01:02:21 Ultimate vision for Strive 01:06:33 Pivotal moments that changed his perspective on human performance 01:08:45 Being a Thalassophile 01:10:34 What he wants to accomplish 5 years from now 01:13:40 His daily routine 01:15:25 His driving force 01:17:58 Parting words of wisdom for the aspiring entrepreneur

Episode 74: Nikola Mrvaljevic - Improving human performance through Strive, former pro basketball player