Cindy Herndon's guest appearances

Cindy Herndon

pod2112 Podcast

Changing Channels

Tom Peters

Michael Parker

Tim Brown

Gregg Easterbrook

Julie Parrish

Josh Bernoff

Tiffani Bova

Gavriella Schuster

Dave Sobel

Assar Badri

Raj Goel

Ryan Walsh

Toby Richards

Michael O’Brien

Vijay Sundaram

OwlTail

Channel chiefs and organizations create and maintain all kinds of metrics to measure channel performance and identify challenges. While metrics are endemic to channel operations and all facets of business, channel organizations often find themselves at a disadvantage to their peer lines of business. Other parts of the vendor have profit and loss (P&amp;L) statements through which they measure performance and contributions. Many channel metrics are easily dismissed because they’re not correlated to P&amp;Ls. Riverbed Technology has come up with a novel solution to this problem – a virtual P&amp;L for channels. The virtual financial statement draws a direct line to the actual P&amp;Ls of the company and its divisions, showing how channels play in the grand scheme of a vendor’s success. Riverbed’s Cindy Herndon joins Pod2112 to talk about the development, utilization, and benefits of a virtual channel P&amp;L.

<p>Channel chiefs and organizations create and maintain all kinds of metrics to measure channel performance and identify challenges. While metrics are endemic to channel operations and all facets of business, channel organizations often find themselves at a disadvantage to their peer lines of business. Other parts of the vendor have profit and loss (P&amp;L) statements through which they measure performance and contributions. Many channel metrics are easily dismissed because they’re not correlated to P&amp;Ls. Riverbed Technology has come up with a novel solution to this problem – a virtual P&amp;L for channels. The virtual financial statement draws a direct line to the actual P&amp;Ls of the company and its divisions, showing how channels play in the grand scheme of a vendor’s success. Riverbed’s Cindy Herndon joins Pod2112 to talk about the development, utilization, and benefits of a virtual channel P&amp;L.</p>

Episode 69: Riverbed’s Cindy Herndon on Creating Virtual P&Ls for Channels