BRIDGET RANDOLPH's guest appearances

BRIDGET RANDOLPH

Digital Marketing Radio

MozPod

Alex Williams

Chris Ducker

Stephen Christopher

Guy Kawasaki

Tom Schwab

Derek Murphy

Oli Gardner

John Lee Dumas

Mark Zuckerberg

Mike Russell

Phil Pallen

Jeff Sauer

Chris Smith

Russ Perry

Ilise Benun

OwlTail

Bridget Randolph, a freelance SEO in New York and Chief Strategist at Cavi Consulting, helps us answer the important questions about the mobile first index. What is the mobile-first Index? What do I need to prepare for it? What are some best practices for building websites? Bridget also shares insight about things she has seen work well on sites when optimizing for mobile and some case studies of things that haven't worked. If you have clients asking about how to optimize for their mobile experience, this conversation will help tease out the nuance between design considerations and technical SEO options. If you want to learn more about Bridget's work, you can contact her at www.bridgetrandolph.com

Bridget Randolph, a freelance SEO in New York and Chief Strategist at Cavi Consulting, helps us answer the important questions about the mobile first index. What is the mobile-first Index? What do I need to prepare for it? What are some best practices for building websites? Bridget also shares insight about things she has seen work well on sites when optimizing for mobile and some case studies of things that haven't worked. If you have clients asking about how to optimize for their mobile experience, this conversation will help tease out the nuance between design considerations and technical SEO options. If you want to learn more about Bridget's work, you can contact her at <a href="http://www.bridgetrandolph.com" rel="nofollow" target="_blank">www.bridgetrandolph.com</a>

Mobile First Indexing, with Bridget Randolph

Bridget Randolph is an online marketing consultant for digital agency Distilled. She is particularly interested in the way that developments in mobile technology and social media affect our online experiences, and how these changes impact the nature of digital marketing.Today on Digital Marketing Radio we discuss the following:	Mobile website SEO tips	From an SEO perspective, how do you optimise your site for mobile?	Is it necessary to have a separate marketing strategy for mobile?	How will developments in mobile technology impact digital marketing in general?	Why to think of mobile as just another browser	Why it depends on who your target market is	Why some people are surprised what they find in their analytics	How to check for mobile usage in Google Analytics	Does a user's behaviour depend on the device they are using?	Why Google's research shows that mobile isn't necessarily mobile	What you can learn from Amazon	Focusing on micro-conversions	Best practice for building a mobile friendly website (Distilled blog post)	Mobile Strategy for Small Businesses (Moz blog post)	Why there are divided opinions about having an app as well as a mobile site	The 5 elements of consideration before you decide to build your own appSoftware I couldn't live withoutWhat software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?Screaming Frog [Site crawling tool]Deep crawl [Site crawling tool]What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?Swrve [Mobile ROI]My number 1 takeawayWhat's the single most important step from our discussion that our listeners need to take away and implement in their businesses?Understand your customer. Understand how people use their devices, use your website and interact with you across all your channels. If you understand where they are and who they are, you'll know how to talk to them.

Bridget Randolph is an online marketing consultant for digital agency Distilled. She is particularly interested in the way that developments in mobile technology and social media affect our online experiences, and how these changes impact the nature of digital marketing. Today on Digital Marketing Radio we discuss the following: 	Mobile website SEO tips 	From an SEO perspective, how do you optimise your site for mobile? 	Is it necessary to have a separate marketing strategy for mobile? 	How will developments in mobile technology impact digital marketing in general? 	Why to think of mobile as just another browser 	Why it depends on who your target market is 	Why some people are surprised what they find in their analytics 	How to check for mobile usage in Google Analytics 	Does a user's behaviour depend on the device they are using? 	Why Google's research shows that mobile isn't necessarily mobile 	What you can learn from Amazon 	Focusing on micro-conversions 	Best practice for building a mobile friendly website (Distilled blog post) 	Mobile Strategy for Small Businesses (Moz blog post) 	Why there are divided opinions about having an app as well as a mobile site 	The 5 elements of consideration before you decide to build your own app Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Screaming Frog [Site crawling tool] Deep crawl [Site crawling tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Swrve [Mobile ROI] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Understand your customer. Understand how people use their devices, use your website and interact with you across all your channels. If you understand where they are and who they are, you'll know how to talk to them.

Mobile website SEO tips – BRIDGET RANDOLPH | DMR #61