Sarah Rasmusen's guest appearances

Sarah Rasmusen

The Modern Retail Podcast

Fitness Unplugged @byjschristensen

Conversations with CommerceNext

Herman Miller

Kara Goldin

Andrew Dudum

Nadia Boujarwah

Hana Abaza

Harley Finkelstein

Anthony Marino

Sarah Thompson

Kevin Levrone

Bryan Wiener

Alex Waldman

Ashley Merrill

Rachel Drori

Ariel Kaye

Warby Parker

OwlTail

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Bloomreach.With decades in the eCommerce and retail technology space, Sarah Rasmusen has been part of the industry’s journey from when digital was a fringe element of the retail equation to when it took the main stage.With deep roots and experience in project management, digital and direct retail, and a vast remit that spans crucial elements of the Lands’ End business, Sarah shared her practical, results-oriented perspectives and advice honed from within one of the world’s top DTC retailers. Next, she takes us through her thought process on what success looks like for our industry’s people and technology vendors and what the future might hold.Here is the link to Sarah's presentation mentioned in our interview:If you’re enjoying this interview, you may want to join us for the CommerceNext Summit on June 21st &amp; 22nd at the New York Hilton Midtown. Hear execs from companies like GoPuff, American Eagle Outfitters, Kate Spade, Ralph Lauren, Alo Yoga, Neiman Marcus, Olaplex and more. We’ll be gathering our community of trailblazers and change-makers to talk about the future of digital commerce and share the latest strategies for ecommerce acceleration. The theme of the summit is Seizing the Next Wave of Growth and we’ll be covering everything from how to set up shop in the Metaverse to scaling performance marketing strategies with 1st party data. We hope you will join us in June. Learn more and register at commercenext.com.Thanks for tuning into this episode of Conversations with CommerceNext.  Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we’ll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode.   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.com About SarahRetail has always been a part of the life of Sarah Rasmusen, chief customer officer of apparel retailer Lands’ End.“My first job in high school was at a Mervyn’s department store and all through college I worked at a boutique,” she said. “I was probably the only person in engineering school with a Vogue subscription!”Although Rasmusen has been a catalyst in many successful projects in a career that has also featured executive roles at retailers including Kohl’s and Saks, her proudest accomplishment is her most recent — getting promoted in June 2019 to chief customer officer for Lands’ End.“Lands’ End has provided amazing customer service for the last 50 years — service that has become legendary,” she said. “It is not lost on me that no matter what cool tech development comes along, I must not lose sight that I’m now in charge of protecting Lands’ End’s most precious asset — its customer.”Rasmusen’s responsibilities include leading all customer experiences including core, retail, business-to-business and international, as well as driving strategies to enhance customer-facing capabilities across all Lands’ End selling channels.Rasmusen urges fellow women working in the retail IT industry to not let their focus on technology obscure the importance of a skill like communication in dealing with colleagues across different departments.“I loathe making a deck more than anyone, but I know that it’s forced me to hone my message and focus on what’s important,” she said. “I would happily spend my time in the weeds with tech teams. But building and practicing elevator talks have proven crucial to my career, especially with cross-functional leaders and teams.”ABOUT US: Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org’s scholarship fund.Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. Michael LeBlanc  is the Founder &amp; President of M.E. LeBlanc &amp; Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing &amp; eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn. 

Welcome to the Conversations with CommerceNext podcast, I’m your host <a href="https://www.linkedin.com/in/michaeleleblanc/" rel="nofollow" target="_blank">Michael LeBlanc</a>, and this podcast is brought to you in conjunction with CommerceNext and presented by Bloomreach.With decades in the eCommerce and retail technology space, <a href="https://www.linkedin.com/in/sarahrasmusen/" rel="nofollow" target="_blank">Sarah Rasmusen</a> has been part of the industry’s journey from when digital was a fringe element of the retail equation to when it took the main stage. With deep roots and experience in project management, digital and direct retail, and a vast remit that spans crucial elements of the Lands’ End business, Sarah shared her practical, results-oriented perspectives and advice honed from within one of the world’s top DTC retailers. Next, she takes us through her thought process on what success looks like for our industry’s people and technology vendors and what the future might hold.Here is the link to Sarah's presentation mentioned in our interview:If you’re enjoying this interview, you may want to join us for the CommerceNext Summit on June 21st &amp; 22nd at the New York Hilton Midtown. Hear execs from companies like GoPuff, American Eagle Outfitters, Kate Spade, Ralph Lauren, Alo Yoga, Neiman Marcus, Olaplex and more. We’ll be gathering our community of trailblazers and change-makers to talk about the future of digital commerce and share the latest strategies for ecommerce acceleration. The theme of the summit is <a href="https://commercenext.com/cn2022/" rel="nofollow" target="_blank">Seizing the Next Wave of Growth</a> and we’ll be covering everything from how to set up shop in the Metaverse to scaling performance marketing strategies with 1st party data. We hope you will join us in June. Learn more and register at <a href="http://commercenext.com" rel="nofollow" target="_blank">commercenext.com</a>.Thanks for tuning into this episode of Conversations with CommerceNext.  Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we’ll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode.   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at<a href="https://commercenext.com/" rel="nofollow" target="_blank"> CommerceNext.com</a> <h2>About Sarah</h2>Retail has always been a part of the life of Sarah Rasmusen, chief customer officer of apparel retailer Lands’ End.“My first job in high school was at a Mervyn’s department store and all through college I worked at a boutique,” she said. “I was probably the only person in engineering school with a Vogue subscription!”Although Rasmusen has been a catalyst in many successful projects in a career that has also featured executive roles at retailers including Kohl’s and Saks, her proudest accomplishment is her most recent — getting promoted in June 2019 to chief customer officer for Lands’ End.“Lands’ End has provided amazing customer service for the last 50 years — service that has become legendary,” she said. “It is not lost on me that no matter what cool tech development comes along, I must not lose sight that I’m now in charge of protecting Lands’ End’s most precious asset — its customer.”Rasmusen’s responsibilities include leading all customer experiences including core, retail, business-to-business and international, as well as driving strategies to enhance customer-facing capabilities across all Lands’ End selling channels.Rasmusen urges fellow women working in the retail IT industry to not let their focus on technology obscure the importance of a skill like communication in dealing with colleagues across different departments.“I loathe making a deck more than anyone, but I know that it’s forced me to hone my message and focus on what’s important,” she said. “I would happily spend my time in the weeds with tech teams. But building and practicing elevator talks have proven crucial to my career, especially with cross-functional leaders and teams.”ABOUT US:  Scott SilvermanAn ecommerce veteran, <a href="https://www.linkedin.com/in/scottrsilverman/" rel="nofollow" target="_blank">Scott Silverman</a> has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of <a href="http://Shop.org" rel="nofollow" target="_blank">Shop.org</a> where he launched the <a href="http://Shop.org" rel="nofollow" target="_blank">Shop.org</a> Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of <a href="http://Cybermonday.com" rel="nofollow" target="_blank">Cybermonday.com</a> in 2006, a shopping site that has generated more than $2.5 million for <a href="http://Shop.org" rel="nofollow" target="_blank">Shop.org</a>’s scholarship fund.Veronika Sonsev<a href="https://www.linkedin.com/in/vsonsev/" rel="nofollow" target="_blank">Veronika Sonsev</a> is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. Michael LeBlanc  is the Founder &amp; President of M.E. LeBlanc &amp; Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing &amp; eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       <a href="https://the-voice-of-retail.simplecast.com/" rel="nofollow" target="_blank">The Voice of Retail,</a> plus        <a href="https://global-e-commerce-tech-talks.simplecast.com/" rel="nofollow" target="_blank">Global E-Commerce Tech Talks  </a>and       <a href="https://the-food-professor.simplecast.com/" rel="nofollow" target="_blank">The Food Professor  </a>with Dr. Sylvain Charlebois.  You can learn more about Michael       <a href="https://www.meleblanc.co/" rel="nofollow" target="_blank">here  </a>or on       <a href="https://www.linkedin.com/in/michaeleleblanc/" rel="nofollow" target="_blank">LinkedIn. </a>

Intellectual Curiosity As A Superpower: Sarah Rasmusen, Chief Customer Officer, Lands' End

I denne uges udgave af podcasten har jeg besøg af én af mine netop afsluttede mentorklienter, Sarah Rasmussen.Sarah har en lille træner- og coaching virksomhed hvor hun netop tilbyder vanecoaching. Og er også under uddannelse som madmentor. Vi har længe snakket om at optage en podcast om vanecoaching- og hvad det kan. Det har vi nu netop gjort, og afsnittet her er slutproduktet. Hvis du følger mig, så ved du også at jeg absolut går ind for de her nyere- og blødere kostreguleringsværktøjer. Det fungerer simpelthen bedre for flertallet- og skaber flere mere langsigtede løsninger. Derfor laver jeg også selv mere og mere kognitiv kostvejledning. Lyt med og bliv inspireret.Du kan følge Sarah som: @sund_fornuft_vedsarahrasmussenHusk at abonnere på din podcast tjeneste og følg mig gerne som:@byjschristensen &amp; @startupmentor.dkwww.jschristensen.dk www.startup-mentor.dk

I denne uges udgave af podcasten har jeg besøg af én af mine netop afsluttede mentorklienter, Sarah Rasmussen. Sarah har en lille træner- og coaching virksomhed hvor hun netop tilbyder vanecoaching. Og er også under uddannelse som madmentor. Vi har længe snakket om at optage en podcast om vanecoaching- og hvad det kan. Det har vi nu netop gjort, og afsnittet her er slutproduktet. Hvis du følger mig, så ved du også at jeg absolut går ind for de her nyere- og blødere kostreguleringsværktøjer. Det fungerer simpelthen bedre for flertallet- og skaber flere mere langsigtede løsninger. Derfor laver jeg også selv mere og mere kognitiv kostvejledning. Lyt med og bliv inspireret. Du kan følge Sarah som: @sund_fornuft_vedsarahrasmussen Husk at abonnere på din podcast tjeneste og følg mig gerne som: @byjschristensen &amp; @startupmentor.dk <a href="http://www.jschristensen.dk" rel="nofollow" target="_blank">www.jschristensen.dk</a> <a href="http://www.startup-mentor.dk" rel="nofollow" target="_blank">www.startup-mentor.dk</a>

Episode #094 - Hvad er Vanecoaching? ft. Sarah Rasmusen (sund fornuft)

Comfy clothes certainly had a moment last year.Indeed, as Sarah Rasmusen, chief customer officer at the apparel brand Lands’ End said, “it could not be a better time to be in the elastic waist business.” While the company’s revenue slightly dipped year-over-year according to its most recent earnings, online sales grew nearly 8% and the company is bullish about its products remaining in demand.Rasmusen joined the Modern Retail Podcast and spoke about how the decades-old company has been navigating the changing tides. It began as a catalog business, and even made the jump to online quite early. Lands’ End, in fact, launched its website the same month as Amazon. But in the mid-2000s, the apparel brand lost its way.Now, Rasmusen has spent the last four years trying to right the ship. That meant completely reimagining Lands’ End’s online experience, as well as testing out new ways to keep customers engaged. Indeed, last year the brand launched its own marketplace. Why would other brands want to list their products on Lands’ End? “It’s the pay to play equation,” she said. That is, on a site like Amazon a sandals brand will be competing against tens of thousands of other listing. But on a smaller site like Lands’ End, where people are there to buy similar items, there are much fewer.For now, the strategy is to continue building on earlier momentum. Digital innovation is a big part of that. “If you are not going to invest in your digital property,” said Rasmusen, “you fall behind.”

Comfy clothes certainly had a moment last year.Indeed, as Sarah Rasmusen, chief customer officer at the apparel brand Lands’ End said, “it could not be a better time to be in the elastic waist business.” While the company’s revenue slightly dipped year-over-year according to its most recent earnings, online sales grew nearly 8% and the company is bullish about its products remaining in demand.Rasmusen joined the Modern Retail Podcast and spoke about how the decades-old company has been navigating the changing tides. It began as a catalog business, and even made the jump to online quite early. Lands’ End, in fact, launched its website the same month as Amazon. But in the mid-2000s, the apparel brand lost its way.Now, Rasmusen has spent the last four years trying to right the ship. That meant completely reimagining Lands’ End’s online experience, as well as testing out new ways to keep customers engaged. Indeed, last year the brand launched its own marketplace. Why would other brands want to list their products on Lands’ End? “It’s the pay to play equation,” she said. That is, on a site like Amazon a sandals brand will be competing against tens of thousands of other listing. But on a smaller site like Lands’ End, where people are there to buy similar items, there are much fewer.For now, the strategy is to continue building on earlier momentum. Digital innovation is a big part of that. “If you are not going to invest in your digital property,” said Rasmusen, “you fall behind.”

‘We never had to pivot our message’: Lands’ End’s Sarah Rasmusen on comfort coming back in style