Laura Nestler's guest appearances

Laura Nestler

Seamless

Tickets

Get Together

Cult Brand Secrets

Todd Hansen

Margret Aldrich

Lauren McGoodwin

Liz Alpern

Joe Robinson

Johan Ekelund

Claire Wasserman

Natalie Franke

Jeff Kirschner

Chris Turner

Camille Ricketts

Courtland Allen

Marc Lewis

Ann Shoket

Tim Williams

OwlTail

“Community is not transactional by nature. Humans seek to connect on a deeper level. They're looking for validation or for support or for something bigger than themselves.Now that community is such a buzzword. Everyone wants it and they want it quickly. We have more levers than ever, and they work. But when you growth hack with incentives, what you gain in volume, you erode in authenticity.” - Laura NestlerIn 2007, Laura Nestler responded to a Craigslist ad that “was either as sketchy as it sounded or her dream job.” Fortunately, it was her dream job with a little startup called Yelp. She started as the community manager in Portland, Oregon, and would go on to spend a decade with the company refining their community playbook and living in cities all around the world, launching Yelp communities in new markets. Now Laura is the Global Head of Community at Duolingo, a platform that hundreds of millions of people around the world turn to to learn a language. Before COVID, Duolingo users were hosting thousands of in-person language circles around the world each month. Laura shared how she did over forty iterative tests before Duolingo landing on this shared activity.Highlights, inspiration, &amp; key learnings:“Protect the source.” This guiding principle at Yelp ensured the community was a central focus.Community doesn’t happen through growth hacking. Social incentives are different from business incentives.The role of a community manager and executives are to tell the story of a community's value.Test and test again. Get something out there and make sure you are not solving for a personal bias. Laura tested and iterated on 40 events before they landed on Duolingo’s language circles.👋🏻Say hi to Laura on twitter @LauraNestler.📄See the full transcript.This podcast was created by the team at People &amp; Company. 🔥Say hi! We would love to get to know you.We published GET TOGETHER📙, a handbook on community-building. And we help organizations like Nike, Porsche, Substack and Surfrider make smart bets with their community-building investments.Hit subscribe🎙 and head over to our website to learn about the work we do with passionate, community-centered organizations.

“Community is not transactional by nature. Humans seek to connect on a deeper level. They're looking for validation or for support or for something bigger than themselves.Now that community is such a buzzword. Everyone wants it and they want it quickly. We have more levers than ever, and they work. But when you growth hack with incentives, what you gain in volume, you erode in authenticity.” - <a href="https://twitter.com/lauranestler?lang=en" rel="nofollow" target="_blank">Laura Nestler</a>In 2007, Laura Nestler responded to a Craigslist ad that “was either as sketchy as it sounded or her dream job.” Fortunately, it was her dream job with a little startup called Yelp. She started as the community manager in Portland, Oregon, and would go on to spend a decade with the company refining their community playbook and living in cities all around the world, launching Yelp communities in new markets. Now Laura is the Global Head of Community at Duolingo, a platform that hundreds of millions of people around the world turn to to learn a language. Before COVID, Duolingo users were hosting thousands of in-person language circles around the world each month. Laura shared how she did over forty iterative tests before Duolingo landing on this shared activity.Highlights, inspiration, &amp; key learnings:<ul><li>“Protect the source.” This guiding principle at Yelp ensured the community was a central focus.</li><li>Community doesn’t happen through growth hacking. Social incentives are different from business incentives.</li><li>The role of a community manager and executives are to tell the story of a community's value.</li><li>Test and test again. Get something out there and make sure you are not solving for a personal bias. Laura tested and iterated on 40 events before they landed on Duolingo’s language circles.</li></ul>👋🏻Say hi to Laura on twitter <a href="https://twitter.com/lauranestler?lang=en" rel="nofollow" target="_blank">@LauraNestler</a>.📄<a href="https://gettogether.fm/episodes/laura-nestler/transcript" rel="nofollow" target="_blank">See the full transcript.</a>This podcast was created by the team at People &amp; Company. 🔥<a href="https://www.people-and.com/contact" rel="nofollow" target="_blank">Say hi!</a> We would love to<a href="https://docs.google.com/forms/d/e/1FAIpQLSfkBfiHqf7vJgIoPThJjYCtCGC_C58cjUrjxjYHkglGX93PeQ/viewform?usp=sf_link" rel="nofollow" target="_blank"> get to know you.</a>We published <a href="https://www.amazon.com/Get-Together-Build-Community-People/dp/1732265194/ref=as_li_ss_tl?keywords=kevin+huynh&amp;qid=1562444751&amp;s=gateway&amp;sr=8-1&amp;linkCode=ll1&amp;tag=kiwimonk-20&amp;linkId=d7621ceff7ce858ab3fe6d8fe12d0ff6&amp;language=en_US" rel="nofollow" target="_blank">GET TOGETHER</a>📙, a handbook on community-building. And we help organizations like Nike, Porsche, Substack and Surfrider make smart bets with their community-building investments.<a href="https://gettogether.fm/" rel="nofollow" target="_blank">Hit subscribe🎙 </a>and head over to <a href="https://www.people-and.com/services" rel="nofollow" target="_blank">our website</a> to learn about the work we do with passionate, community-centered organizations.

“When you growth hack with incentives, you erode authenticity” 🗯 Laura Nestler, Duolingo & Yelp

It’s that app with the owl. That app where you can instantly start learning anything from Spanish to Swahili, Hebrew to Hawaiian.But what’s behind the enormous success of Duolingo, the language learning app that now has over 300 million users around the world?Laura Nestler is Duolingo’s global head of community, bringing together learners and teachers from a multitude of countries and cultures. On this episode of Tickets we get into the art &amp; science of building global communities, the unexpected secrets behind preserving a Duolingo streak, and compare notes on London’s best cocktail bars and fried chicken shops...Episode overview:05:00: Duolingo’s beginning from a Captcha and a ReCaptcha15:00: How much does an owl need to cry for you to come back to Duolingo?(!)20:00: How to grow a community internationally (and Londoners' lack of eagerness...and Mexican food spots)29:00: The growth of Duolingo's in-person events40:00: Getting a new community off the ground: from 1, to 9, then 90

It’s that app with the owl. That app where you can instantly start learning anything from Spanish to Swahili, Hebrew to Hawaiian. But what’s behind the enormous success of Duolingo, the language learning app that now has over 300 million users around the world? Laura Nestler is Duolingo’s global head of community, bringing together learners and teachers from a multitude of countries and cultures. On this episode of Tickets we get into the art &amp; science of building global communities, the unexpected secrets behind preserving a Duolingo streak, and compare notes on London’s best cocktail bars and fried chicken shops... Episode overview: 05:00: Duolingo’s beginning from a Captcha and a ReCaptcha 15:00: How much does an owl need to cry for you to come back to Duolingo?(!) 20:00: How to grow a community internationally (and Londoners' lack of eagerness...and Mexican food spots) 29:00: The growth of Duolingo's in-person events 40:00: Getting a new community off the ground: from 1, to 9, then 90

Duolingo's Laura Nestler on growing global communities

Laura Nestler knows a thing or two about achieving work/life balance, and it's because she's blended the two together. Seamlessly.Prior to her current position as Director of Community at Duolingo, Nestler worked with both Yelp and HoneyBook, connecting costumers around the globe with these companies' products. She designed the infrastructure that allowed Yelp to jump off internationally so that you can search that perfect cafe or day spa while abroad.Nestler is also responsible for assisting with HoneyBook's partnership with Rising Tide Society, which connects creative entrepreneurs internationally with the resources they need to build their businesses.In this episode, we speak with Nestler about leadership, the power of language and always asking yourself one question: "Why?"Got questions about this episode or have a story you want to share with the world? Email us at hello@burgundyfox.com.

Laura Nestler knows a thing or two about achieving work/life balance, and it's because she's blended the two together. Seamlessly. Prior to her current position as Director of Community at Duolingo, Nestler worked with both Yelp and HoneyBook, connecting costumers around the globe with these companies' products. She designed the infrastructure that allowed Yelp to jump off internationally so that you can search that perfect cafe or day spa while abroad. Nestler is also responsible for assisting with HoneyBook's partnership with Rising Tide Society, which connects creative entrepreneurs internationally with the resources they need to build their businesses. In this episode, we speak with Nestler about leadership, the power of language and always asking yourself one question: "Why?" Got questions about this episode or have a story you want to share with the world? Email us at hello@burgundyfox.com.

Growing Global: Scaling Communities Abroad with Laura Nestler, Duolingo