Eddie Tock's guest appearances

Eddie Tock

HALO Talks: Elevating Wellness

Fitness Industry Innovation Podcast

The Business Side Of Fitness

Adam Zeitsiff

Mark de Gorter

Bobby Verdun

Danielle Donovan

Jeffrey Kazmucha

Jack Thomas

Ross Campbell

John Ford

Johnny Adamic

Sadie Kurzban

Anthony Vennare

Bill McBride

Sean Gagnon

Mike Alpert

Mohammed Iqbal

OwlTail

When asked about how the industry has been responding since COVID, Eddie Tock, CEO of REX Roundtables states, "I think it's great to see the industry coming together in a stronger way. I still think we have a long way to go outside of the traditional for-profit clubs to really make an impact on the national and state levels with the media, and with state legislations that are out there." He and Pete chat about how the industry will evolve, "how to partner with different aspects of the industry to deliver the best for our consumers, our market, and our future consumers," the three different types of business owners, the critical importance of listening to the customers (now more than ever!) and more.

When asked about how the industry has been responding since COVID, Eddie Tock, CEO of <a href="https://www.rexroundtables.com/" rel="noopener nofollow" target="_blank">REX Roundtables</a> states, "I think it's great to see the industry coming together in a stronger way. I still think we have a long way to go outside of the traditional for-profit clubs to really make an impact on the national and state levels with the media, and with state legislations that are out there." He and Pete chat about how the industry will evolve, "how to partner with different aspects of the industry to deliver the best for our consumers, our market, and our future consumers," the three different types of business owners, the critical importance of listening to the customers (now more than ever!) and more.

Eddie Tock, CEO, REX Roundtables

Eddie is an industry leader as a management, marketing and sales training consultant that specializes in relationship selling through delivering the highest quality of staff training, proven systems and innovative marketing programs. Ed has worked with over 1400 clubs worldwide including 140 pre-sales since 1983. He has been a featured speaker at over 95 Club Industry Shows &amp; IHRSA Conventions, regional conferences, the IHRSA Institute. He had been a senior partner in Sales Makers for 21 years that was a winner of IHRSA Associate Member of the Year! This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness &amp; wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business?  Drop us a line hello@vanessaseveriano.com.

Eddie is an industry leader as a management, marketing and sales training consultant that specializes in relationship selling through delivering the highest quality of staff training, proven systems and innovative marketing programs. Ed has worked with over 1400 clubs worldwide including 140 pre-sales since 1983. He has been a featured speaker at over 95 Club Industry Shows &amp; IHRSA Conventions, regional conferences, the IHRSA Institute. He had been a senior partner in Sales Makers for 21 years that was a winner of IHRSA Associate Member of the Year! This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness &amp; wellness brands. For more info on The Business Side of Fitness visit: <a href="http://www.vanessaseveriano.com/podcast" rel="nofollow" target="_blank">www.vanessaseveriano.com/podcast</a> Connect with Vanessa on LinkedIn: <a href="https://www.linkedin.com/in/vanessaseveriano/" rel="nofollow" target="_blank">https://www.linkedin.com/in/vanessaseveriano/</a> Want to be a guest or have a question about your business?  Drop us a line <a href="mailto:hello@vanessaseveriano.com">hello@vanessaseveriano.com</a>.

Episode 1 - Eddie Tock: REX Roundtables on Reopening Strategy

Eddie Tock is the CEO of REX Roundtables for Executives, a global organization focused on bringing together top level executives and leaders to share ideas and experiences to help move their businesses forward. He runs 12 different REX Roundtable groups across the US with over 150 club owners &amp; executives, 3 in Europe and 4 in Australia and New Zealand. Eddie has long been involved in the fitness industry, and has a wealth of information apart from his eagle eye in spotting trends. The Roundtable sessions are fertile ground for best practices and ideas to emerge from the collaboration and spirit of continuous learning that they foster among some of the leading club operators in the world.   Eddie highlights some of the trends that are emerging in the fitness industry, and the modern fitness consumer trends that clubs are observing. He also reveals the key agendas that the Roundtables focus on: operations, culture, strategy and leadership — as foundations for building better businesses. Tune in to find out more about what business owners should be focusing on to stay relevant and why Eddie believes there is an abundance of opportunity out there — you just have to find it and take action!   Key Takeaways: [:47] Kelly introduces her guest for this episode — Eddie Tock. [2:42] What is the story behind REX Roundtables, and how does it facilitate that willingness to learn? [6:56] Eddie shares an anecdote about why the focus on learning is so crucial to be a successful business owner. [9:05] What are some of the tools REX Roundtable participants get, and how does it translate to improvements in their business? [12:01] What are some topics that come up in discussion across all of the groups? [15:31] How else are club operators trying to ensure their relevance to the modern fitness consumer? [19:52] One of the things Eddie focuses on is the intrinsic motivation of members and how to engage them in a natural way. He explains what he means by that. [26:18] There is a lot of opportunity to get better in business, but as a business owner you need to decide for yourself what that means for you and your consumers. [28:01] What are some other consumer trends that are relevant to club operators now? [32:36] Kelly and Eddie discuss offering membership tiers and how to differentiate between offerings. [35:29] An omni-channel experience is even more important, alongside providing consumers with the flexibility and convenience they are looking for. [38:09] All the information business owners need is in the data — they just need to open their eyes to what the data is telling them. [40:52] Get in touch with Eddie via email to find out more about REX Roundtables.   Mentioned in This Episode: ABC Financial Services Kelly Card Eddie Tock on LinkedIn Email Eddie Tock REX Roundtables for Executives Nick's Pizza, Forbes Top 25 Places to Work Great at Work, by Morten Hansen Jack Welch, Former CEO of GE Epsilon Great by Choice, by Jim Collins HydroMassage MyZone Peloton Net Promoter Score MXM/ Medallia

Eddie Tock is the CEO of REX Roundtables for Executives, a global organization focused on bringing together top level executives and leaders to share ideas and experiences to help move their businesses forward. He runs 12 different REX Roundtable groups across the US with over 150 club owners &amp; executives, 3 in Europe and 4 in Australia and New Zealand. Eddie has long been involved in the fitness industry, and has a wealth of information apart from his eagle eye in spotting trends. The Roundtable sessions are fertile ground for best practices and ideas to emerge from the collaboration and spirit of continuous learning that they foster among some of the leading club operators in the world. Eddie highlights some of the trends that are emerging in the fitness industry, and the modern fitness consumer trends that clubs are observing. He also reveals the key agendas that the Roundtables focus on: operations, culture, strategy and leadership — as foundations for building better businesses. Tune in to find out more about what business owners should be focusing on to stay relevant and why Eddie believes there is an abundance of opportunity out there — you just have to find it and take action! Key Takeaways: [:47] Kelly introduces her guest for this episode — Eddie Tock. [2:42] What is the story behind REX Roundtables, and how does it facilitate that willingness to learn? [6:56] Eddie shares an anecdote about why the focus on learning is so crucial to be a successful business owner. [9:05] What are some of the tools REX Roundtable participants get, and how does it translate to improvements in their business? [12:01] What are some topics that come up in discussion across all of the groups? [15:31] How else are club operators trying to ensure their relevance to the modern fitness consumer? [19:52] One of the things Eddie focuses on is the intrinsic motivation of members and how to engage them in a natural way. He explains what he means by that. [26:18] There is a lot of opportunity to get better in business, but as a business owner you need to decide for yourself what that means for you and your consumers. [28:01] What are some other consumer trends that are relevant to club operators now? [32:36] Kelly and Eddie discuss offering membership tiers and how to differentiate between offerings. [35:29] An omni-channel experience is even more important, alongside providing consumers with the flexibility and convenience they are looking for. [38:09] All the information business owners need is in the data — they just need to open their eyes to what the data is telling them. [40:52] Get in touch with Eddie via email to find out more about REX Roundtables. Mentioned in This Episode: <a href="https://www.abcfinancial.com/" rel="noopener nofollow" target="_blank">ABC Financial Services</a> <a href="https://www.abcfinancial.com/team-view/kelly-card/" rel="noopener nofollow" target="_blank">Kelly Card</a> <a href="https://www.linkedin.com/in/eddie-tock-5364098/" rel="noopener nofollow" target="_blank">Eddie Tock on LinkedIn</a> <a href="mailto:eddie@rexroundtables.com" rel="noopener">Email Eddie Tock</a> <a href="http://www.rexroundtables.com/" rel="noopener nofollow" target="_blank">REX Roundtables for Executives</a> <a href="https://www.forbes.com/companies/nicks-pizza-pub/#29c3dad04420" rel="noopener nofollow" target="_blank">Nick's Pizza, Forbes Top 25 Places to Work</a> <a href="https://www.mortenhansen.com/book/great-at-work/" rel="noopener nofollow" target="_blank">Great at Work, by Morten Hansen</a> <a href="https://en.wikipedia.org/wiki/Jack_Welch" rel="noopener nofollow" target="_blank">Jack Welch, Former CEO of GE</a> <a href="https://us.epsilon.com/" rel="noopener nofollow" target="_blank">Epsilon</a> <a href="https://www.jimcollins.com/books/great-by-choice.html" rel="noopener nofollow" target="_blank">Great by Choice, by Jim Collins</a> <a href="https://www.hydromassage.com/" rel="noopener nofollow" target="_blank">HydroMassage</a> <a href="https://myzone.org/" rel="noopener nofollow" target="_blank">MyZone</a> <a href="https://www.onepeloton.com/" rel="noopener nofollow" target="_blank">Peloton</a> <a href="https://www.netpromoter.com/know/" rel="noopener nofollow" target="_blank">Net Promoter Score</a> <a href="https://www.mxmetrics.com/" rel="noopener nofollow" target="_blank">MXM/ Medallia</a>

Eddie Tock — A Focus on Learning