Erika Kwee's guest appearances

Erika Kwee

The Food Blogger Pro Podcast

That Was Delicious

David Lebovitz

Pat Flynn

Dorie Clark

David Allen

Steve Chou

Dan Miller

Phil Rosenthal

Shauna Niequist

Mike Johnson

Jeff Rose

Chris Hill

Chris Davis

Kate Ahl

Joel Comm

Bjork Ostrom

OwlTail

In 2012, Erika started her blog The Pancake Princess as a casual way to share her favorite recipes, but things changed in 2016 when she began her quest to find the very best chocolate chip cookie recipe out there (spoiler alert: Cook’s Illustrated was the clear winner). Erika had no idea that this would be the beginning of dozens of bake offs (she’s currently at over 60 and counting) with anywhere from 9-12 recipes for each of her bake offs.   Join us as we chat on the show about how Erika selects recipes for each bake offs, what it’s like making a dozen of the same recipe, how she chooses tasters to score each bake off, and what life looks like since she’s moved from Houston to New York City.     Erika has won several awards including the Southern Living 2021 Cook Of the Year, Saveur’s blog award for Best Baking &amp; Sweets in 2019, and we know that you’ll want to give her a trophy too after you listen in on how she’s making the world a better place, one bake off at a time.    Resources:   Erika’s first ever bake off (chocolate chip cookies)See all of Erika’s Bake Offs   Get exclusive recipes &amp; access to more bake offs on Erika’s Substack   Follow Erika on Instagram   Follow Female Foodie on Instagram

In 2012, Erika started her blog The Pancake Princess as a casual way to share her favorite recipes, but things changed in 2016 when she began her quest to find the very best chocolate chip cookie recipe out there (spoiler alert: Cook’s Illustrated was the clear winner). Erika had no idea that this would be the beginning of dozens of bake offs (she’s currently at over 60 and counting) with anywhere from 9-12 recipes for each of her bake offs.   Join us as we chat on the show about how Erika selects recipes for each bake offs, what it’s like making a dozen of the same recipe, how she chooses tasters to score each bake off, and what life looks like since she’s moved from Houston to New York City.     Erika has won several awards including the Southern Living 2021 Cook Of the Year, Saveur’s blog award for Best Baking &amp; Sweets in 2019, and we know that you’ll want to give her a trophy too after you listen in on how she’s making the world a better place, one bake off at a time.  Resources:   <a href="https://www.thepancakeprincess.com/2017/09/19/best-chocolate-chip-cookie-bake-off/" rel="noopener noreferrer nofollow" target="_blank">Erika’s first ever bake off (chocolate chip cookies)</a><a href="https://www.thepancakeprincess.com/bake-offs/" rel="noopener noreferrer nofollow" target="_blank">See all of Erika’s Bake Offs</a>   Get exclusive recipes &amp; access to more bake offs on <a href="https://thepancakeprincess.substack.com/" rel="noopener noreferrer nofollow" target="_blank">Erika’s Substack</a>   Follow Erika on <a href="https://www.instagram.com/thepancakeprincess" rel="noopener noreferrer nofollow" target="_blank">Instagram</a>   Follow Female Foodie on <a href="https://www.instagram.com/femalefoodie/" rel="noopener noreferrer nofollow" target="_blank">Instagram</a>

7. Erika Kwee, The Pancake Princess: Her Data-Driven Quest To Find The Best Recipe For Every Baked Good In Existence

How to create unique recipe content, balance a blog and a full-time job, and produce content your readers will love with Erika Kwee. ----- Welcome to episode 294 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Erika Kwee from The Pancake Princess about the Bake Off series on her blog. Bake Offs  Erika has a food blog, The Pancake Princess, but her most popular posts aren’t about recipes that she has developed herself. Instead, her most popular posts are from her Bake Off series where she tries multiple recipes for the same food from around the internet and breaks them down by what makes them similar, what makes them different, and which are her and her taste testers’ favorites. In today’s episode, we’re diving deep into Erika’s Bake Off posts and taking about how she produces this comprehensive and unique content for her blog. In this episode, you’ll learn:  When and why Erika started her blog How her Bake Offs works Her “formula” for putting these Bake Off posts together How she has worked with sponsors on these Bake Off posts How she has incorporated video into the Bake Off series Which of the Bake Offs were Erika’s favorite What to expect in future Bake Offs Her advice for switching up the content you’re producing on your blog  Resources:  The Pancake Princess The Bake Offs on The Pancake Princess Pinch of Yum Google Forms Check out Erika’s Lofthouse Cookie Bake Off video Claire Saffitz’s Carrot Cake recipe  5 Tips for Growing a Blog While Working Full-Time Follow Erika on Instagram and on YouTube  If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to create unique recipe content, balance a blog and a full-time job, and produce content your readers will love with Erika Kwee. ----- Welcome to episode 294 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Erika Kwee from The Pancake Princess about the Bake Off series on her blog. Bake Offs  Erika has a food blog, The Pancake Princess, but her most popular posts aren’t about recipes that she has developed herself. Instead, her most popular posts are from her Bake Off series where she tries multiple recipes for the same food from around the internet and breaks them down by what makes them similar, what makes them different, and which are her and her taste testers’ favorites. In today’s episode, we’re diving deep into Erika’s Bake Off posts and taking about how she produces this comprehensive and unique content for her blog. In this episode, you’ll learn: <ul> <li>When and why Erika started her blog</li> <li>How her Bake Offs works</li> <li>Her “formula” for putting these Bake Off posts together</li> <li>How she has worked with sponsors on these Bake Off posts</li> <li>How she has incorporated video into the Bake Off series</li> <li>Which of the Bake Offs were Erika’s favorite</li> <li>What to expect in future Bake Offs</li> <li>Her advice for switching up the content you’re producing on your blog</li> </ul> Resources: <ul> <li><a href="https://www.thepancakeprincess.com/" rel="nofollow" target="_blank">The Pancake Princess</a></li> <li><a href="https://www.thepancakeprincess.com/bake-offs/" rel="nofollow" target="_blank">The Bake Offs on The Pancake Princess</a></li> <li><a href="https://www.pinchofyum.com" rel="nofollow" target="_blank">Pinch of Yum</a></li> <li><a href="https://www.google.com/forms/about/" rel="nofollow" target="_blank">Google Forms</a></li> <li><a href="https://www.youtube.com/watch?v=ggDsFHjDns8" rel="nofollow" target="_blank">Check out Erika’s Lofthouse Cookie Bake Off video</a></li> <li><a href="https://www.youtube.com/watch?v=ou3zj0R0Gus" rel="nofollow" target="_blank">Claire Saffitz’s Carrot Cake recipe</a></li> <li><a href="https://www.foodbloggerpro.com/blog/growing-a-blog-with-full-time-job/" rel="nofollow" target="_blank"> 5 Tips for Growing a Blog While Working Full-Time</a></li> <li>Follow Erika on <a href="https://www.instagram.com/thepancakeprincess/" rel="nofollow" target="_blank">Instagram</a> and on <a href="https://www.youtube.com/channel/UCfmwAIX9LHhJ1mpwZjTTVNg" rel="nofollow" target="_blank">YouTube</a></li> </ul> If you have any comments, questions, or suggestions for interviews, be sure to email them to <a href="mailto:podcast@foodbloggerpro.com" rel="noopener">podcast@foodbloggerpro.com</a>. Learn more about joining the Food Blogger Pro community at <a href="https://www.foodbloggerpro.com/membership" rel="nofollow" target="_blank">foodbloggerpro.com/membership</a>

294: Bake Offs – Producing a Different Kind of Recipe Content for a Food Blog with Erika Kwee