Melanie Marcus's guest appearances

Melanie Marcus

The Marketer's Journey

Change Wave

The WHY MARKETING Podcast

Live at ViVE: Solutions

Danielle Brown

Jason Miller

Chris McLaughlin

Ryan Bonnici

Brandon Krieg

Jay Baer

Joe Chernov

Anthony Kennada

Nicolas Dessaigne

Randy Frisch

Louise Pentland

Scott Holden

Melanie Deziel

Patti Fletcher

Andy Crestodina

OwlTail

About Melanie Marcus:Melanie Marcus, Chief Marketing Officer at Surescripts, is a seasoned healthcare executive, with more than 25 years of working at the intersection of marketing, technology, and healthcare. She joined Surescripts as Chief Marketing Officer in 2017, where she now leads marketing and customer experience. Melanie built her career at McKesson, taking on progressively pivotal roles focused on marketing, strategic planning, and business leadership. Before that, she gained considerable industry knowledge through key roles in strategic planning and marketing for Sutter Health in Sacramento, California, and Mount Auburn Hospital in Cambridge, Massachusetts. Melanie earned her degree from Bowdoin College and her MBA from Boston University.Things You’ll Learn:Surescripts is a cross-country network of healthcare intelligence that has helped patient information flow in different health systems.Medication affordability is part of care accessibility. Physicians need visibility of healthcare intelligence, such as medication affordability, and oftentimes they're not armed with it.Prescribing processes for specialty medications currently take a long time.AI helps monitor the Surescripts network to ensure the information is being used for its intended purposes by users.Resources:Connect and follow Melanie Marcus on LinkedInFollow Surescripts on LinkedIn Discover the Surescripts Website

About Melanie Marcus:Melanie Marcus, Chief Marketing Officer at Surescripts, is a seasoned healthcare executive, with more than 25 years of working at the intersection of marketing, technology, and healthcare. She joined Surescripts as Chief Marketing Officer in 2017, where she now leads marketing and customer experience. Melanie built her career at McKesson, taking on progressively pivotal roles focused on marketing, strategic planning, and business leadership. Before that, she gained considerable industry knowledge through key roles in strategic planning and marketing for Sutter Health in Sacramento, California, and Mount Auburn Hospital in Cambridge, Massachusetts. Melanie earned her degree from Bowdoin College and her MBA from Boston University.Things You’ll Learn:<ul><li>Surescripts is a cross-country network of healthcare intelligence that has helped patient information flow in different health systems.</li><li>Medication affordability is part of care accessibility. </li><li>Physicians need visibility of healthcare intelligence, such as medication affordability, and oftentimes they're not armed with it.</li><li>Prescribing processes for specialty medications currently take a long time.</li><li>AI helps monitor the Surescripts network to ensure the information is being used for its intended purposes by users.</li></ul>Resources:<ul><li>Connect and follow Melanie Marcus on<a href="https://www.linkedin.com/in/melanie-marcus-9933399/" rel="nofollow" target="_blank"> LinkedIn</a></li><li>Follow <a href="https://www.linkedin.com/company/surescripts-llc/" rel="nofollow" target="_blank">Surescripts on LinkedIn </a></li><li>Discover the <a href="https://surescripts.com/" rel="nofollow" target="_blank">Surescripts Website</a></li></ul>

S1 Ep9: Unraveling Healthcare Intelligence Networks with Melanie Marcus, Chief Marketing Officer at Surescripts

Throughout her career, this week’s guest Melanie Marcus learned to pursue roles that gave her a bit more of what she liked and a bit less of what she didn’t. This philosophy eventually led her to become CMO at Surescripts where they’ve had to change their marketing mix from “very in person” to  “very digital”. Retooling her events team to develop new skills and execute on a wholly different strategy was a key reminder of something Melanie has known throughout her career -- it’s important to be constantly reinventing yourself. Key takeaways from this episode: Pivoting is a great opportunity to bring ideas to the floor-- but sometimes you don’t have the time. It’s important to ensure your team has the time and permission to bring more ideas to the table even amidst something like a pandemic.Marketers are typically the ones selling the company message, and as such, they need to believe in their company message to succeed. It’s important to love marketing, but believing in your company’s  value proposition is essential.We think of “incubators” as specific to the tech and startup world but Melanie says she was involved in many incubators early in her career. To her, these were larger projects she was given permission to do, even in very junior roles. It allowed her to learn at a rapid pace and develop key business skills.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! 

Throughout her career, this week’s guest Melanie Marcus learned to pursue roles that gave her a bit more of what she liked and a bit less of what she didn’t. This philosophy eventually led her to become CMO at Surescripts where they’ve had to change their marketing mix from “very in person” to  “very digital”. Retooling her events team to develop new skills and execute on a wholly different strategy was a key reminder of something Melanie has known throughout her career -- it’s important to be constantly reinventing yourself. Key takeaways from this episode: <ul><li>Pivoting is a great opportunity to bring ideas to the floor-- but sometimes you don’t have the time. It’s important to ensure your team has the time and permission to bring more ideas to the table even amidst something like a pandemic.</li><li>Marketers are typically the ones selling the company message, and as such, they need to believe in their company message to succeed. It’s important to love marketing, but believing in your company’s  value proposition is essential.</li><li>We think of “incubators” as specific to the tech and startup world but Melanie says she was involved in many incubators early in her career. To her, these were larger projects she was given permission to do, even in very junior roles. It allowed her to learn at a rapid pace and develop key business skills.</li></ul>Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

Ep #35: Your Role or Industry: Which is Better to Love in Marketing? w/ Melanie Marcus

Melanie joined Surescripts as Chief Marketing Officer in 2017, bringing with her more than 20 years of experience working at the intersection of marketing, technology and healthcare. Based in our Arlington, Virginia, office, she loves serving as “chief storyteller,” helping people understand how technology unites our fragmented healthcare system. And she’s passionate about how we deliver comprehensive patient information to the point of care—we call it “actionable intelligence”—to increase patient safety, provide better access to quality care and lower costs. After earning her MBA from Boston University, she built her career at McKesson Health Solutions, taking on progressively pivotal roles focused on marketplace positioning of solutions, and developing successful action plans to reach customers. As Vice President of Strategic Marketing, she led marketing for one of McKesson’s largest technology units, championing its role in thought leadership, content marketing and social media. Before that, she gained considerable industry knowledge through key roles in strategic planning and marketing for Sutter Health in Sacramento, California, and Mount Auburn Hospital in Cambridge, Massachusetts. Melanie enjoys traveling whenever she can. One of her most memorable trips was to Israel which she describes as the most awe-inspiring trip of her life. When an overseas adventure isn’t on the horizon, she unwinds by cooking and spending time with family. Having recently moved from Boston to Washington, D.C., with her husband and daughter, she hopes to spend less time relying on Dark Sky, her go-to weather app for updates on the next round of rain, sleet or snow.

Surescripts: Melanie Marcus