Allen Cobb's guest appearances

Allen Cobb

MicroFamous

MicroFamous Conversations

Rob Walch

Gary Keller

Lars Hedenborg

Jason Treu

Matthew Pollard

Tony Whatley

Alex Berman

Steve Anderson

Josh Elledge

Jason Swenk

Brent Weaver

Belinda Ellsworth

Adam Witty

Dana Malstaff

Jay Papasan

OwlTail

Many coaches and consultants fight against the concept of going narrow and deep and getting really good at a core set of deliverable items. But from a marketing perspective, it’s the smartest thing we can do. How do we zone in on the most powerful points of scale for our service offerings? How does focusing on one service for a very specific type of client get us in front of more of our ideal clients?

<p>Many coaches and consultants fight against the concept of going narrow and deep and getting really good at a core set of deliverable items. But from a marketing perspective, it’s the smartest thing we can do. How do we zone in on the most powerful points of scale for our service offerings? How does focusing on one service for a very specific type of client get us in front of more of our ideal clients?</p>

Allen Cobb on Diving Deep on Focused Service Clusters