Danny Benites's guest appearances

Danny Benites

The Dealer Playbook

AutoSuccess: The Podcast

Chris Walsh

Dan Moore

Joe Cala

Owen Moon

Mike Haeg

Ken Potter

Cory Mosley

Duane Marino

Fran Taylor

Robert Wiesman

Jeremy Anspach

Mark Tewart

Jasen Rice

Glenn Pasch

Brian Pasch

OwlTail

Danny Benites returns to talk about social media - how best to use it, how best NOT to use it, and how to recover from the inevitable mistake.

Danny Benites returns to talk about social media - how best to use it, how best NOT to use it, and how to recover from the inevitable mistake.

AutoSuccess 396 - Danny Benites

Danny Benites, GM of Greg Lair Buick-GMC talks about building a loyal customer base and increasing customer retention at your dealership.

Danny Benites, GM of Greg Lair Buick-GMC talks about building a loyal customer base and increasing customer retention at your dealership.

AutoSuccess 380 - Danny Benites

When it comes to running and or owning a automotive dealership, monitoring your ROI is crucial to a successful operation. When you are buying more internet leads, doing a direct mail campaign, or switching website providers ROI always comes up in the conversation. Ever notice that? Where you do not hear a lot of “ROI” talk though is when you hear about the workshops, 20 Groups, seminars, trade shows etc.    In this episode of The Dealer Playbook the boys sit down with funny man and 30 year plus automotive industry veteren, Danny Benites. Danny is the General Manager of Greg Lair Buick GMC of Amarillo Texas, and he has created some resources and techniques to get the most out of the automotive workshops, seminars, etc. You know, track an ROI?   A dealer will spend 2-5 thousand on attending or sending a team member to a automotive conference. Do you ever track the ROI of that investment, because it is not cheap. Combine the money for travel, hotel, tickets to the workshop, food, etc. plus the time away from the dealership to attend, you end up with a lot of “skin in the game” to much in fact to not have a plan.     In this episode you will learn more about:      How to choose the right team member to attend educational events    Choosing the right automotive event to attend    Narrowing in on what parts of your operation your looking to bring home “nuggets for”    How to retain the “ideas” you get at the workshop, and how to structure your idea lists/notes    How to take your ideas back to the dealership and get buy in whether your the top dog decision maker and you need to get your team on board or a sales manager, GM, etc and need to get your dealer to buy in  That and much more Danny talks about that will get you and your the team the most out automotive educational events. This guy knows what he is talking about.    Here are the links for the work sheets Danny refers to that lay out the plan for you: Danny's Worksheets   Keep up with Danny Bientes he has some great content:   Check out his website here: Danny B website   Follow him on Twitter here: Danny Twitter   We had a blast having Danny Bientes on the show and really hoped you enjoyed it as well. Your feedback and comments mean the world to the DPB team, so please drop a line below. As always thank you for listening to The Dealer Playbook, make sure you get subscribed so you get notified when we release new episodes.    Much love-

When it comes to running and or owning a automotive dealership, monitoring your ROI is crucial to a successful operation. When you are buying more internet leads, doing a direct mail campaign, or switching website providers ROI always comes up in the conversation. Ever notice that? Where you do not hear a lot of “ROI” talk though is when you hear about the workshops, 20 Groups, seminars, trade shows etc. In this episode of The Dealer Playbook the boys sit down with funny man and 30 year plus automotive industry veteren, Danny Benites. Danny is the General Manager of Greg Lair Buick GMC of Amarillo Texas, and he has created some resources and techniques to get the most out of the automotive workshops, seminars, etc. You know, track an ROI? A dealer will spend 2-5 thousand on attending or sending a team member to a automotive conference. Do you ever track the ROI of that investment, because it is not cheap. Combine the money for travel, hotel, tickets to the workshop, food, etc. plus the time away from the dealership to attend, you end up with a lot of “skin in the game” to much in fact to not have a plan.   In this episode you will learn more about: <ul> <li></li> </ul> How to choose the right team member to attend educational events <ul> <li></li> </ul> Choosing the right automotive event to attend <ul> <li></li> </ul> Narrowing in on what parts of your operation your looking to bring home “nuggets for” <ul> <li></li> </ul> How to retain the “ideas” you get at the workshop, and how to structure your idea lists/notes <ul> <li></li> </ul> How to take your ideas back to the dealership and get buy in whether your the top dog decision maker and you need to get your team on board or a sales manager, GM, etc and need to get your dealer to buy in That and much more Danny talks about that will get you and your the team the most out automotive educational events. This guy knows what he is talking about. Here are the links for the work sheets Danny refers to that lay out the plan for you: <a href="http://dannybenites.com/downloads/" rel="nofollow" target="_blank">Danny's Worksheets</a> Keep up with Danny Bientes he has some great content: Check out his website here: <a href="http://dannybenites.com/" rel="nofollow" target="_blank">Danny B website</a> Follow him on Twitter here: <a href="https://twitter.com/Danny_Benites" rel="nofollow" target="_blank">Danny Twitter</a> We had a blast having Danny Bientes on the show and really hoped you enjoyed it as well. Your feedback and comments mean the world to the DPB team, so please drop a line below. As always thank you for listening to The Dealer Playbook, make sure you get subscribed so you get notified when we release new episodes. Much love-

Danny Benites: How To Get The Most Out Of Car Dealer Conferences

APPOINTMENTS: Danny Benites, general manger of Gres Lair Buic-GMC, talks about turning your Internet department into your appointment department.

APPOINTMENTS: Danny Benites, general manger of Gres Lair Buic-GMC, talks about turning your Internet department into your appointment department.