Lyda Mclallen's guest appearances

Lyda Mclallen

The Small Business Big Marketing Podcast with Timbo Reid

Courtney Stephen presents The Come Up Podcast - Personal Development for Leaders in Sports, Education, Careers, and Entrepreneurship. 

Naomi Simson

Peter Lorimer

Seth Godin

Jonathan Brown

Jeff Bezos

Rebecca Coomes

Chris Lucas

Nathan Chan

Michael Klim

Gwyneth Paltrow

Paul Greenberg

Julie Mathers

Nick Molnar

Calvin Klein

Stu Heinecke

OwlTail

Got a book in ya? I reckon every business owner has. And so does my guest, who’s an expert at helping peeps like you ... get published. It’s a very studious episode 484 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   A little bit more about Lyda Maclallen of Talk Plus Tell … Lyda Mclallen is the founder of Talk Plus Tell and is an expert on helping business owners get published. While working at corporate for 8+ years, Lyda not-so-secretly helped authors promote their books as a side hustle. But it wasn’t until 2017 that she decided to do it full time. So far the authors Lyda and her team have worked with have gone on to sell hundreds of thousands of books, win awards, become international bestsellers, go on cross-country book tours, appear on the BBC, in Vogue, the Huffington Post and New York Times … and even go viral. Through her self-publishing company, Talk Plus Tell she now helps business owners produce beautiful books that sell and reflect the author’s goals and brand.    “Readers will love your book. But getting in front of them and selling thousands of copies can feel like an epic mountain to climb.” - Lyda Maclallen, Talk Plus Tell    We cover plenty of ground during this chat including:  The types of books a business owner could write The essential questions you need to ask before writing a book What if you’re not a great writer Who you need on your team What are the best publishing options    Here’s what caught my attention from my chat with Talk Plus Tell’s Lyda Mclallen:  I fully support Lyda’s belief that every business owner should write a book. Get crystal clear on your ideal target reader by outlining what they’re wanting to achieve by reading your book, and understanding any pains or blockages that are in their way. Be honest about what you know and what you don’t know. And fill in the gaps of what you don’t know by interviewing others. That’s what I do!!    Resources mentioned in episode 484 of The Small Business Big Marketing Show:  Talk Plus Tell’s official website Last week’s interview with One 80 Light inventor Ammon Arrave  Interviews I’ve done with other business authors:  Andrew Griffiths on writing a book Stu Keinecke of Get The Meeting! Sharon Witt on how to become an opinion leader through self-publishing      This week’s Monster Prize Draw winner Gilava Pour of Persian food manufacturer Exotic Bazaar    Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]See omnystudio.com/listener for privacy information.

Got a book in ya? I reckon every business owner has. And so does my guest, who’s an expert at helping peeps like you ... get published. It’s a very studious episode 484 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow. A little bit more about Lyda Maclallen of Talk Plus Tell … Lyda Mclallen is the founder of Talk Plus Tell and is an expert on helping business owners get published. While working at corporate for 8+ years, Lyda not-so-secretly helped authors promote their books as a side hustle. But it wasn’t until 2017 that she decided to do it full time. So far the authors Lyda and her team have worked with have gone on to sell hundreds of thousands of books, win awards, become international bestsellers, go on cross-country book tours, appear on the BBC, in Vogue, the Huffington Post and New York Times … and even go viral. Through her self-publishing company, Talk Plus Tell she now helps business owners produce beautiful books that sell and reflect the author’s goals and brand. <blockquote> “Readers will love your book. But getting in front of them and selling thousands of copies can feel like an epic mountain to climb.” - Lyda Maclallen, Talk Plus Tell </blockquote> We cover plenty of ground during this chat including: <ul> <li>The types of books a business owner could write</li> <li>The essential questions you need to ask before writing a book</li> <li>What if you’re not a great writer</li> <li>Who you need on your team</li> <li>What are the best publishing options</li> </ul> Here’s what caught my attention from my chat with Talk Plus Tell’s Lyda Mclallen: <ol> <li>I fully support Lyda’s belief that every business owner should write a book.</li> <li>Get crystal clear on your ideal target reader by outlining what they’re wanting to achieve by reading your book, and understanding any pains or blockages that are in their way.</li> <li>Be honest about what you know and what you don’t know. And fill in the gaps of what you don’t know by interviewing others. That’s what I do!!</li> </ol> Resources mentioned in episode 484 of The Small Business Big Marketing Show: <ul> <li><a href="https://talkplustell.com/" rel="nofollow" target="_blank">Talk Plus Tell’s official website</a></li> <li>Last week’s <a href="https://smallbusinessbigmarketing.com/product-development-tips/" rel="nofollow" target="_blank">interview with One 80 Light inventor Ammon Arrave</a></li> </ul> Interviews I’ve done with other business authors: <ul> <li><a href="https://smallbusinessbigmarketing.com/marketing-podcast-andrew-griffiths-how-to-write-a-book/" rel="nofollow" target="_blank">Andrew Griffiths on writing a book</a></li> <li><a href="https://smallbusinessbigmarketing.com/how-to-get-a-meeting-with-anyone/" rel="nofollow" target="_blank">Stu Keinecke of Get The Meeting!</a></li> <li><a href="https://smallbusinessbigmarketing.com/become-an-opinion-leader-in-your-industry-with-teacher-author-keynote-speaker-and-media-darling-sharon-witt/" rel="nofollow" target="_blank">Sharon Witt on how to become an opinion leader through self-publishing</a></li> </ul> This week’s Monster Prize Draw winner Gilava Pour of <a href="https://www.exoticbazaar.com.au/" rel="nofollow" target="_blank">Persian food manufacturer Exotic Bazaar </a> Please support the following businesses who make this show possible: <a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/" rel="nofollow" target="_blank">American Express Business Explorer Credit Card</a> Let your business expenses reward you. Every year. <a href="https://www.yellow.com.au/" rel="nofollow" target="_blank">Yellow</a> Check out their online marketing packages tailored for businesses just like yours. <a href="https://www.switchnode.com.au/" rel="nofollow" target="_blank">Switchnode</a> Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless. If something in this episode of Australia’s <a href="https://smallbusinessbigmarketing.com/podcast-2/" rel="nofollow" target="_blank">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG" rel="nofollow" target="_blank">Small Business Big Marketing</a> ]See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

How publishing a book can scale your business, with business book publisher Lyda Mclallen | #484

If you have ever published any content, you know how challenging it can be to get it in front of the right people. That's where Lyda comes in.Lyda Mclallen is a full-stack marketer from TalkPlusTell PR and Marketing Services.She has made a career out of helping authors, CEOs, and thought leaders build massive authority and gain the traction necessary to have a successful book launch.Her clients have been featured in high profile publications on tv and online. From weekly contributions on Huffington Post, to articles in Forbes - she can make it happen!If your brand needs a boost, this is the episode you want to listen to.Here's what you will learn:The reason you can't write a book until you failHow to become a guest writer in Huffington Post, Forbes, or Business InsiderPeople don't buy books, they "buy time"How to pitch smaller media outlets before national mediaWhy writing a book is actually a habitHow to treat your content like a productThe value of knowing your audienceWhy you need to put profit over popularityHow a therapist leveraged writing to grow her practiseAuthority by association...Stay Connected Check out CourtneyStephen.com for more content.DM us on Instagram at @TheCStephen or @ItsJLawson Thank you for tuning in! 

If you have ever published any content, you know how challenging it can be to get it in front of the right people. That's where Lyda comes in. <a href="http://www.instagram.com/lyda_mclallen" rel="nofollow" target="_blank">Lyda Mclallen</a> is a full-stack marketer from <a href="http://www.talkplustell.com" rel="nofollow" target="_blank">TalkPlusTell PR and Marketing Services</a>. She has made a career out of helping authors, CEOs, and thought leaders build massive authority and gain the traction necessary to have a successful book launch. Her clients have been featured in high profile publications on tv and online. From weekly contributions on Huffington Post, to articles in Forbes - she can make it happen! If your brand needs a boost, this is the episode you want to listen to. Here's what you will learn:<ul><li>The reason you can't write a book until you fail</li><li>How to become a guest writer in Huffington Post, Forbes, or Business Insider</li><li>People don't buy books, they "buy time"</li><li>How to pitch smaller media outlets before national media</li><li>Why writing a book is actually a habit</li><li>How to treat your content like a product</li><li>The value of knowing your audience</li><li>Why you need to put profit over popularity</li><li>How a therapist leveraged writing to grow her practise</li><li>Authority by association</li></ul>...Stay Connected Check out <a href="https://www.courtneystephen.com" rel="nofollow" target="_blank">CourtneyStephen.com </a>for more content.DM us on Instagram at <a href="https://www.instagram.com/thecstephen" rel="nofollow" target="_blank">@TheCStephen </a>or <a href="https://www.instagram.com/itsjlawson" rel="nofollow" target="_blank">@ItsJLawson </a>Thank you for tuning in!

S2E21 - Fortune Over Fame with PR Publicist and Digital Marketer Lyda Mclallen