Michelle Covey's guest appearances

Michelle Covey

Day 2

My Amazon Guy

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Izabela Hamilton

Trent Dyrsmid

James Thomson

Mike Zagare

Bradley Sutton

Chris Fryburger

Joe Valley

Yoni Kozminski

Michael Jackness

Sajag Agarwal

Chris McCabe

Troy Johnston

Joe Hogg

Tyler Jefcoat

Chris Shipferling

OwlTail

Michelle Covey is the Vice President of Commercialization at GS1 US, where she designs programs that help businesses grow through product identification and data communication standards.00:00 UPC Code LIVE Q&amp;A with GS1 Expert Michelle Covey00:57 What is GS102:32 Why GS1 is "The One" for barcodes04:46 Issues outside Amazon05:59 First digits as the identifier to the organization09:08 Transferring GS1 UPC from one company to another11:29 Purchased UPC codes shows ownership belongs to another company12:14 What happens after GS1 expires13:30 GS1 product offerings15:17  Difference between and EAN and UPC18:04 How GS1 generates barcodes19:11 UPC codes from third party websites21:01 Incorrect UPC23:28 Insurance on the status and longevity of the barcodes24:00 GS1 expiry date25:57 The GS1 website29:03 Saving money on barcodesSupport the show

Michelle Covey is the Vice President of Commercialization at GS1 US, where she designs programs that help businesses grow through product identification and data communication standards. 00:00 UPC Code LIVE Q&amp;A with GS1 Expert Michelle Covey 00:57 What is GS1 02:32 Why GS1 is "The One" for barcodes 04:46 Issues outside Amazon 05:59 First digits as the identifier to the organization 09:08 Transferring GS1 UPC from one company to another 11:29 Purchased UPC codes shows ownership belongs to another company 12:14 What happens after GS1 expires 13:30 GS1 product offerings 15:17  Difference between and EAN and UPC 18:04 How GS1 generates barcodes 19:11 UPC codes from third party websites 21:01 Incorrect UPC 23:28 Insurance on the status and longevity of the barcodes 24:00 GS1 expiry date 25:57 The GS1 website 29:03 Saving money on barcodes<a href="https://www.paypal.com/paypalme/myamazonguy" rel="payment nofollow" target="_blank">Support the show</a>

UPC Code LIVE Q&A with GS1 Expert Michelle Covey - Amazon Seller Central FBA

On today’s lunch with Norm, we look at the COMPLETE guide to GTINs for YOUR product based business. Our guest is the Vice President of Commercialization at GS1 US, Michelle Covey. In this episode, learn the importance of a GTIN how it differs from a UPC. Also, find out why it’s critical for selling online! Michelle oversees delivery of programs and services designed to support efficient and accurate GS1 Standards implementation for companies of all sizes.  She is a frequent speaker at industry events on a range of topics including unique product identification, RFID, image and attributes standards, and industry best practices at venues such as ShopTalk, Council of Supply Chain.This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club This episode is also brought to you by Sellerise. Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way. Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs. Visit https://zee.co to learn more! In this episode, Vice President of Commercialization at GS1 US, Michelle Covey is here to give us the COMPLETE guide to GTINs for your product based business. Learn everything you need to know about GTINs like what you can expect for pricing, best practices, and more. This episode is brought to you by Startup Club, and Zee 

On today’s lunch with Norm, we look at the COMPLETE guide to GTINs for YOUR product based business. Our guest is the Vice President of Commercialization at GS1 US, Michelle Covey. In this episode, learn the importance of a GTIN how it differs from a UPC. Also, find out why it’s critical for selling online! Michelle oversees delivery of programs and services designed to support efficient and accurate GS1 Standards implementation for companies of all sizes.  She is a frequent speaker at industry events on a range of topics including unique product identification, RFID, image and attributes standards, and industry best practices at venues such as ShopTalk, Council of Supply Chain. This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit <a href="https://startup.club/" rel="nofollow" target="_blank">https://Startup.club</a> This episode is also brought to you by Sellerise. Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way. Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs. Visit <a href="https://bit.ly/ZEE-IOR" rel="nofollow" target="_blank">https://zee.co </a>to learn more! In this episode, Vice President of Commercialization at GS1 US, Michelle Covey is here to give us the COMPLETE guide to GTINs for your product based business. Learn everything you need to know about GTINs like what you can expect for pricing, best practices, and more. This episode is brought to you by <a href="https://Startup.club" rel="nofollow" target="_blank">Startup Club</a>, and <a href="https://bit.ly/ZEE-IOR" rel="nofollow" target="_blank">Zee</a>

The Complete Guide to GTINs For Your Amazon Business w/ Michelle Covey - Ep. 271

“Why it's important to get a GS1 issued prefix is because we take that prefix and the actual brand owner and we share that with a lot of retailers and a lot of marketplace platforms. And such because there is a validation of does this brand owner truly own that GTIN? And it starts with that prefix licensee” Michelle CoveyGS1 is a global standards organization that helps companies with standardization of identifying locations, assets, products. They help bring companies together to develop and adopt standards and best practices in different industries. This helps these companies gain efficiencies in the global supply chain. We dive deep into how Universal Product Card UPC, barcodes are created, and why it is very important to have them. A brand needs to license a company prefix from GS1 that will be used to identify the company. GS1 takes the prefix and the brand and shares this number with numerous retailers and marketplace platforms. It is very important to get valid prefixes from GS1 and not any other sources.Amazon verifies GTINs through the GTIN Authority Program where GS1 US and other GS1 global provide information about GTINs against brand licensee names. They do this to ensure sellers are not hijacking other brand owners. It is essentially for brand protection. Listen in as we discuss these topics and much more on the importance of GS1 UPCsKey TakeawaysWhat is GS1 and what do they do (03:15)What are GTINs and how are they used in global supply chains? (08:00)How the Universal Product Card (UPC) barcode is created (09:59)Why a brand needs to directly license their GTIN from GS1 (12:52)How GTINs are assigned and the best strategy to plan for expansion of your product line (19:20)How Amazon verifies GTINs through the GTIN Authority Program (26:44)Using GTINs for multipacks and product variations on Amazon (29:13)UPC exemption on Amazon and why it is not a good idea (34:12)Using your GS1 US issues UPC to trade in global marketplaces (40:00)Additional Resources:https://www.gs1us.org/upcs-barcodes-prefixes/get-started-guidehttps://gepir.gs1.org/index.php/search-by-gtininfo@gs1us.org.https://www.gs1us.org/education-training/contact-us-------Are you looking to Launch, Grow or Protect your brand on Amazon? Learn more at: https://www.marketplacesellercourses.com/

“Why it's important to get a GS1 issued prefix is because we take that prefix and the actual brand owner and we share that with a lot of retailers and a lot of marketplace platforms. And such because there is a validation of does this brand owner truly own that GTIN? And it starts with that prefix licensee” Michelle CoveyGS1 is a global standards organization that helps companies with standardization of identifying locations, assets, products. They help bring companies together to develop and adopt standards and best practices in different industries. This helps these companies gain efficiencies in the global supply chain. We dive deep into how Universal Product Card UPC, barcodes are created, and why it is very important to have them. A brand needs to license a company prefix from GS1 that will be used to identify the company. GS1 takes the prefix and the brand and shares this number with numerous retailers and marketplace platforms. It is very important to get valid prefixes from GS1 and not any other sources.Amazon verifies GTINs through the GTIN Authority Program where GS1 US and other GS1 global provide information about GTINs against brand licensee names. They do this to ensure sellers are not hijacking other brand owners. It is essentially for brand protection. Listen in as we discuss these topics and much more on the importance of GS1 UPCsKey Takeaways<ul><li>What is GS1 and what do they do (03:15)</li><li>What are GTINs and how are they used in global supply chains? (08:00)</li><li>How the Universal Product Card (UPC) barcode is created (09:59)</li><li>Why a brand needs to directly license their GTIN from GS1 (12:52)</li><li>How GTINs are assigned and the best strategy to plan for expansion of your product line (19:20)</li><li>How Amazon verifies GTINs through the GTIN Authority Program (26:44)</li><li>Using GTINs for multipacks and product variations on Amazon (29:13)</li><li>UPC exemption on Amazon and why it is not a good idea (34:12)</li><li>Using your GS1 US issues UPC to trade in global marketplaces (40:00)</li></ul>Additional Resources:<ul><li><a href="https://www.gs1us.org/upcs-barcodes-prefixes/get-started-guide" rel="nofollow" target="_blank">https://www.gs1us.org/upcs-barcodes-prefixes/get-started-guide</a></li><li><a href="https://gepir.gs1.org/index.php/search-by-gtin" rel="nofollow" target="_blank">https://gepir.gs1.org/index.php/search-by-gtin</a></li><li>info@gs1us.org.</li><li><a href="https://www.gs1us.org/education-training/contact-us" rel="nofollow" target="_blank">https://www.gs1us.org/education-training/contact-us</a></li></ul>-------Are you looking to Launch, Grow or Protect your brand on Amazon? Learn more at: <a href="https://www.marketplacesellercourses.com/" rel="nofollow" target="_blank">https://www.marketplacesellercourses.com/</a>

The Critical Uses Of Authentic GS1 UPC's On Amazon With Michelle Covey Of GS1 US