Kirby Wadsworth's guest appearances

Kirby Wadsworth

Move: The Go To Market Podcast

Performance Delivered

CMO Insights

Daniel Englebretson

AJ Wilcox

Nir Eyal

Kim Scott

Guy Kawasaki

Seth Godin

Clay Scroggins

Jeff Bezos

Jake Dunlap

Laurel Mintz

Andy Paul

Jesse Itzler

Nancy Duarte

Scott King

Jess Ekstrom

OwlTail

On this week’s episode of the Performance Delivered Podcast, we talk to Kirby Wadsworth,Chief Marketing Officer at Ionir. Kirby has more than two decades of marketing leadership in both large enterprises and smaller startups with experience in targeting, segmentation, and ICP.Today, we’re talking to him about effective ways to approach targeting.Kirby says, “It doesn’t matter how many leads you generate, it’s how many conversations you start with targeted accounts.”Listen in as we discuss: What happens when you are selling to the wrong customer?—(Hint: everything you don't want) When is the right time for a company to start targeting? How narrow your targets should be in B2B and how to use the right metrics to find the “magic” And much more 

On this week’s episode of the Performance Delivered Podcast, we talk to Kirby Wadsworth, Chief Marketing Officer at Ionir. Kirby has more than two decades of marketing leadership in both large enterprises and smaller startups with experience in targeting, segmentation, and ICP.Today, we’re talking to him about effective ways to approach targeting.Kirby says, “It doesn’t matter how many leads you generate, it’s how many conversations you start with targeted accounts.”Listen in as we discuss:<ul> <li>What happens when you are selling to the wrong customer?—(Hint: everything you don't want)</li> <li>When is the right time for a company to start targeting?</li> <li>How narrow your targets should be in B2B and how to use the right metrics to find the “magic”</li> <li>And much more</li> </ul>

Kirby Wadsworth | How Selling to The Wrong Customer is Driving Your Customer Service Headaches

ABM is easy as soon as soon as you define your original ideal customer profile. But that’s just like the old Steve Martin answer on how to be a millionaire: “First step: Get a million dollars.” So how do you get that million dollars? Or, in this case, how do you define your ideal customer profile? Our advice, listen to this guy: Kirby Wadsworth. If that name is familiar to you, it’s because he’s an author of an Amazon 5-Star book, he was featured in Forbes’ Most Influential CMOs on Social Media, and he’s won tons of awards in the B2B space, including the Webby and W3 Awards and SiriusDecisions Return on Marketing &amp; Sales Integration Award, to name a few. Currently, Kirby’s the CMO at Illusive Networks, where he and his team are on a tremendous growth trajectory, while Kirby is helping define their ICP. He came on #FlipMyFunnel to share what he’s learned. Don’t miss it.

ABM is easy as soon as soon as you define your original ideal customer profile. But that’s just like the old Steve Martin answer on how to be a millionaire: “First step: Get a million dollars.” So how do you get that million dollars? Or, in this case, how do you define your ideal customer profile? Our advice, listen to this guy: <a href="https://www.linkedin.com/in/kirbywadsworth" rel="noopener nofollow" target="_blank">Kirby Wadsworth</a>. If that name is familiar to you, it’s because he’s an author of an Amazon 5-Star <a href="https://www.amazon.com/Recommend-This-Delivering-Digital-Experiences/dp/1118836693" rel="noopener nofollow" target="_blank">book</a>, he was featured in Forbes’ Most Influential CMOs on Social Media, and he’s won tons of awards in the B2B space, including the Webby and W3 Awards and SiriusDecisions Return on Marketing &amp; Sales Integration Award, to name a few. Currently, Kirby’s the CMO at <a href="https://www.illusivenetworks.com/" rel="noopener nofollow" target="_blank">Illusive Networks</a>, where he and his team are on a tremendous growth trajectory, while Kirby is helping define their ICP. He came on #FlipMyFunnel to share what he’s learned. Don’t miss it.

225: How a 4-Time CMO Says You Should Create Your Ideal Customer Profile w/ Kirby Wadsworth