Lara Marrero's guest appearances

Lara Marrero

PropTech Podcast

Building Our Future

Andrew Waugh

Ed Thomas

Antony Slumbers

Mark Robinson

Matt Partridge

Mark Pilkington

Susan Freeman

Mark Farmer

Alexandra Steed

Charlie Wade

Gabrielle McMillan

Chris Choa

Gemma John

Shain Shapiro

Vanessa Butz

OwlTail

Lara Marrero | Studio Director &amp; Retail Practice Leader, GenslerAre retail stores really about transactions still? If not, what is the new purpose of the shop?

Lara Marrero | Studio Director &amp; Retail Practice Leader, Gensler Are retail stores really about transactions still? If not, what is the new purpose of the shop?

Unissu Building Our Future Podcast - Lara Marrero, Gensler

Are brand engagement &amp; media overtaking transactions as the primary purpose of bricks-and-mortar retail? Where else in the build environment is brand influencing building design and utility?Lara Marerro is a Studio Director &amp; Retail Practice Leader at Gensler, the global architectural practice. Rather than specialising in a specific sector, Lara is interested the power brand and how it relates to consumers and built environment.With an education that spans psychology, advertising, marketing, and cultural anthropology, Lara’s focus is on translating complex global consumer trends into understandable, workable, and profitable outcomes for her clients. In this podcast:How are shopping habits changing &amp; what is the opportunity for retailers &amp; landlords?Is the store media or does it still have a role as the location for transactions to take place?Is pure-play experiential retail really relevant outside of the prime retail pitches?How can independent retailers compete in a brand-oriented, digital landscape?How else is brand / the concept of “Tribes” attaching itself to real estate across other asset classes? Lara’s innovation-to-watch is AppearHere; where she believes the best is still yet to come!Lara’s favourite building in the Empire State Building for its enduring impact on the Manhattan skyline.

Are brand engagement &amp; media overtaking transactions as the primary purpose of bricks-and-mortar retail? Where else in the build environment is brand influencing building design and utility?Lara Marerro is a Studio Director &amp; Retail Practice Leader at <a href="https://www.gensler.com/" rel="nofollow" target="_blank">Gensler</a>, the global architectural practice. Rather than specialising in a specific sector, Lara is interested the power brand and how it relates to consumers and built environment.With an education that spans psychology, advertising, marketing, and cultural anthropology, Lara’s focus is on translating complex global consumer trends into understandable, workable, and profitable outcomes for her clients. In this podcast:<ul><li>How are shopping habits changing &amp; what is the opportunity for retailers &amp; landlords?</li><li>Is the <a href="http://www.retailprophet.com/the-store-is-media-and-media-is-the-store/" rel="nofollow" target="_blank">store media</a> or does it still have a role as the location for transactions to take place?</li><li>Is pure-play experiential retail really relevant outside of the prime retail pitches?</li><li>How can independent retailers compete in a brand-oriented, digital landscape?</li><li>How else is brand / the concept of <a href="https://www.knowyourtribe.co.uk/" rel="nofollow" target="_blank">“Tribes”</a><a></a> attaching itself to real estate across other asset classes? </li></ul>Lara’s innovation-to-watch is <a href="https://www.appearhere.co.uk/" rel="nofollow" target="_blank">AppearHere</a><a></a>; where she believes the best is still yet to come!Lara’s favourite building in the Empire State Building for its enduring impact on the Manhattan skyline.

Lara Marrero | Studio Director & Retail Practice Leader, Gensler