Franklin Isacson's guest appearances

Franklin Isacson

The Modern Retail Podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

Seth Goldman

Lerer Hippeau

Tehmina Haider

Joe Kudla

Andrew Dudum

Sarah LaFleur

Caitlin Strandberg

Ariel Kaye

Stuart Landesberg

Joe Spector

Sarah Kunst

Tyler Handley

Jordan Nathan

Jeremy Cai

Monique Woodard

OwlTail

Andrew Goletka

My guests today are Franklin Isacson &amp; Andrew Goletka, Founders and Managing Partners of Coefficient Capital. Coefficient partners with entrepreneurs to build brands, tell stories and engage consumers across the digital and physical worlds, typically at the series A. Some of their investments include Magic Spoon, Hawthorne, Haus and Hydrant. We discuss how they think about omnichannel, insights learned from their consumer trends report that was produced in partnership with The New Consumer, and criteria at Series A.Some of the questions I ask Andrew and Franklin:What was both your attraction to consumer?What's interesting about both your stories is that you came from the consumer world from opposite angles - Andrew from the ecommerce side, Franklin from the retail side. From each of these positions, what is most overlooked when evaluating an ecommerce brand vs. a retail brand?What are some of the differences when analyzing a successful DNVB vs. a brand that has done really well in traditional retail?When DNVBs reach scale and have to expand to retail, what do you find is the most challenging part of that expansion process?When you have a brand that is successful in retail, do they need to have an ecommerce strategy?When does an ecommerce strategy not make sense?When it comes growth marketing, you no longer have the arbitrage opportunities that you had in the late 00s and early 10s. What are some creative strategies that you've seen disruptive brands execute in order to get above the noise?What is a reason why a DNVB might not be able to work in retail?Have you seen online brands having to rebrand themselves in order to position themselves differently when it comes to retail?Walk me through your due diligence process.Has it been harder to establish conviction amongst founders when meeting with them remotely?What's one thing each of you would change as it pertains to venture capital?What's one book that inspired each of you personally and professionally?What's the best piece of advice that you've ever received?What's your most recent investment and what makes you excited about it?What's one piece of advice that you have for founders building brands?

My guests today are <a href="https://www.coefficientcap.com/team/franklin-isacson/" rel="nofollow" target="_blank">Franklin Isacson</a> &amp; <a href="https://www.coefficientcap.com/team/andrew-goletka/" rel="nofollow" target="_blank">Andrew Goletka</a>, Founders and Managing Partners of <a href="http://coefficientcap.com" rel="nofollow" target="_blank">Coefficient Capital</a>. Coefficient partners with entrepreneurs to build brands, tell stories and engage consumers across the digital and physical worlds, typically at the series A. Some of their investments include Magic Spoon, Hawthorne, Haus and Hydrant. We discuss how they think about omnichannel, insights learned from their consumer trends report that was produced in partnership with The New Consumer, and criteria at Series A. Some of the questions I ask Andrew and Franklin: <ol><li>What was both your attraction to consumer?</li><li>What's interesting about both your stories is that you came from the consumer world from opposite angles - Andrew from the ecommerce side, Franklin from the retail side. From each of these positions, what is most overlooked when evaluating an ecommerce brand vs. a retail brand?</li><li>What are some of the differences when analyzing a successful DNVB vs. a brand that has done really well in traditional retail?</li><li>When DNVBs reach scale and have to expand to retail, what do you find is the most challenging part of that expansion process?</li><li>When you have a brand that is successful in retail, do they need to have an ecommerce strategy?</li><li>When does an ecommerce strategy not make sense?</li><li>When it comes growth marketing, you no longer have the arbitrage opportunities that you had in the late 00s and early 10s. What are some creative strategies that you've seen disruptive brands execute in order to get above the noise?</li><li>What is a reason why a DNVB might not be able to work in retail?</li><li>Have you seen online brands having to rebrand themselves in order to position themselves differently when it comes to retail?</li><li>Walk me through your due diligence process.</li><li>Has it been harder to establish conviction amongst founders when meeting with them remotely?</li><li>What's one thing each of you would change as it pertains to venture capital?</li><li>What's one book that inspired each of you personally and professionally?</li><li>What's the best piece of advice that you've ever received?</li><li>What's your most recent investment and what makes you excited about it?</li><li>What's one piece of advice that you have for founders building brands?</li></ol>

Andrew Goletka & Franklin Isacson (Coefficient Capital) - Behaviors that changed forever in 2020, Investing in CPG at the Series A, and when to go into retail

Coefficient Capital co-founder Franklin Isacson describes himself as a cautious investor, especially in times of uncertainty like today. That comes in handy during a time of crisis.For Isacson, this has been a good time particularly to invest in certain companies, especially in grocery and consumer goods that can weather a recession."The new funds that are being deployed over the next 24, 36 months are likely to be very good vintages, much like the '09 and '10 funds were excellent vintages," Isacson said on the Modern Retail Podcast.Isacson lists four big lessons derived from 2008: rethinking how demand will be impacted ("consumers are going to trade down to private label during times like this"); creating backup in supply chains given the possibility of supplier bankruptcy; honesty in leadership about the uncertain times ahead; and liquidity. "Private capital markets are not always going to be there to fund your business even though you as a business might be doing well. Or even if they are, the terms just might not be as attractive," Isacson said.

Coefficient Capital co-founder Franklin Isacson describes himself as a cautious investor, especially in times of uncertainty like today. That comes in handy during a time of crisis.For Isacson, this has been a good time particularly to invest in certain companies, especially in grocery and consumer goods that can weather a recession."The new funds that are being deployed over the next 24, 36 months are likely to be very good vintages, much like the '09 and '10 funds were excellent vintages," Isacson said on the Modern Retail Podcast.Isacson lists four big lessons derived from 2008: rethinking how demand will be impacted ("consumers are going to trade down to private label during times like this"); creating backup in supply chains given the possibility of supplier bankruptcy; honesty in leadership about the uncertain times ahead; and liquidity. "Private capital markets are not always going to be there to fund your business even though you as a business might be doing well. Or even if they are, the terms just might not be as attractive," Isacson said.

Coefficient Capital co-founder Franklin Isacson on investing in times of crisis