Ali McGill's guest appearances

Ali McGill

Marketing and Finance (MAF) Podcast

Creative Chit Chat - Dundee

Colin Gray

Col Gray

David Smith

Richard Davies

Chris Fox

Russ Roberts

Ryan Hanley

Joe Bloggs

Daniel Crosby

Kate Russell

Andrew Warner

Jeff McMahon

Janet Murray

Chris Dayley

David Wright

OwlTail

On this week is Ali McGill an accountant and experience designer. You wouldn’t necessarily put the two together. Ali talks about making a start in his career training as a traditional accountant. Over the years of running businesses and being responsible for profit and loss sheets he started to see the real value of putting yourself in your customers shoes. Using design tools and methodologies to craft memorable experiences for your customers. He talks about how his daughter introduced him to Service Design, with the influence of Mike Press and how Pecha Kucha nights and other events eventually drew him down to Dundee where he became Head of Enterprise and Entrepreneurial strategy at Dundee University. A bit of a long title and one that has certain prerequisites. We talk about the stigmas attached to the word ‘entrepreneur’ and the differences between an ‘entrepreneur’ and ‘designer’. Ali has started his own podcast under Ashton McGill called Never Settle where he speaks to people doing things differently and pushing boundaries in their fields. Definitely well worth a listen, check it out in the links below along with the episode I did for the pod.Ali’s Twitter - https://twitter.com/AshtonMcGillUKAli’s Website - http://www.ashtonmcgill.com/Never Settle - Ashton McGill Podcast - https://itunes.apple.com/us/podcast/never-settle-podcast/id1308995651?mt=2Dundee in 2018 photo a day - https://www.instagram.com/dundeein2018/My episode on the Never Settle Podcast - https://www.buzzsprout.com/134453/648230Mike Press - https://twitter.com/MikePress?lang=enLauren Currie - https://twitter.com/Redjotter?lang=enJohanna Basford - https://twitter.com/johannabasford?lang=enThe double diamond - https://www.thoughtworks.com/insights/blog/double-diamondDame Sue Black - http://cahid.dundee.ac.uk/staff/sue-blackBusiness Model Canvas - https://strategyzer.com/canvas/business-model-canvasThe Old Flourmill - http://flourmilldundee.co.uk/

On this week is Ali McGill an accountant and experience designer. You wouldn’t necessarily put the two together. Ali talks about making a start in his career training as a traditional accountant. Over the years of running businesses and being responsible for profit and loss sheets he started to see the real value of putting yourself in your customers shoes. Using design tools and methodologies to craft memorable experiences for your customers. He talks about how his daughter introduced him to Service Design, with the influence of Mike Press and how Pecha Kucha nights and other events eventually drew him down to Dundee where he became Head of Enterprise and Entrepreneurial strategy at Dundee University. A bit of a long title and one that has certain prerequisites. We talk about the stigmas attached to the word ‘entrepreneur’ and the differences between an ‘entrepreneur’ and ‘designer’. Ali has started his own podcast under Ashton McGill called Never Settle where he speaks to people doing things differently and pushing boundaries in their fields. Definitely well worth a listen, check it out in the links below along with the episode I did for the pod. Ali’s Twitter - <a href="https://twitter.com/AshtonMcGillUK" rel="nofollow" target="_blank">https://twitter.com/AshtonMcGillUK</a> Ali’s Website - <a href="http://www.ashtonmcgill.com/" rel="nofollow" target="_blank">http://www.ashtonmcgill.com/</a> Never Settle - Ashton McGill Podcast - <a href="https://itunes.apple.com/us/podcast/never-settle-podcast/id1308995651?mt=2" rel="nofollow" target="_blank">https://itunes.apple.com/us/podcast/never-settle-podcast/id1308995651?mt=2</a> Dundee in 2018 photo a day - <a href="https://www.instagram.com/dundeein2018/" rel="nofollow" target="_blank">https://www.instagram.com/dundeein2018/</a> My episode on the Never Settle Podcast - <a href="https://www.buzzsprout.com/134453/648230" rel="nofollow" target="_blank">https://www.buzzsprout.com/134453/648230</a> Mike Press - <a href="https://twitter.com/MikePress?lang=en" rel="nofollow" target="_blank">https://twitter.com/MikePress?lang=en</a> Lauren Currie - <a href="https://twitter.com/Redjotter?lang=en" rel="nofollow" target="_blank">https://twitter.com/Redjotter?lang=en</a> Johanna Basford - <a href="https://twitter.com/johannabasford?lang=en" rel="nofollow" target="_blank">https://twitter.com/johannabasford?lang=en</a> The double diamond - <a href="https://www.thoughtworks.com/insights/blog/double-diamond" rel="nofollow" target="_blank">https://www.thoughtworks.com/insights/blog/double-diamond</a> Dame Sue Black - <a href="http://cahid.dundee.ac.uk/staff/sue-black" rel="nofollow" target="_blank">http://cahid.dundee.ac.uk/staff/sue-black</a> Business Model Canvas - <a href="https://strategyzer.com/canvas/business-model-canvas" rel="nofollow" target="_blank">https://strategyzer.com/canvas/business-model-canvas</a> The Old Flourmill - <a href="http://flourmilldundee.co.uk/" rel="nofollow" target="_blank">http://flourmilldundee.co.uk/</a>

Ali McGill - Combining experience design with accountancy

Ali McGill on how a focus on customer experience could transform your business - MPAF99 In this episode I talk to customer experience expert Ali McGill. How a focus on customer experience could transform your business Welcome to episode 99 of the Marketing Protection and Finance Podcast. Who Ali McGill? Ali is founder of Ashton McGill . He's passionate about people, and frustrated by the way many organisations behave today. He says don't care about their staff or customers. Profit has become their only measure of success. They have no soul. He's on a mission to help companies create better customer experiences. To help them understand compassion,empathy, and treating people well. What you'll hear about in this episode:  How constructive discontent points the way to a better customer experience The folly that sees $500bn on marketing in the US but only $9bn on customer experience The importance of asking how your customers feel about your service How to use "Rip and Mix" to take learning from other sectors  Links and Show Notes. For links to the books and apps mentioned by Ali, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Ali McGill on how a focus on customer experience could transform your business - MPAF99 In this episode I talk to customer experience expert Ali McGill. How a focus on customer experience could transform your business Welcome to episode 99 of the Marketing Protection and Finance Podcast. Who Ali McGill? Ali is founder of Ashton McGill . He's passionate about people, and frustrated by the way many organisations behave today. He says don't care about their staff or customers. Profit has become their only measure of success. They have no soul. He's on a mission to help companies create better customer experiences. To help them understand compassion,empathy, and treating people well. What you'll hear about in this episode: <ul> <li>How constructive discontent points the way to a better customer experience</li> <li>The folly that sees $500bn on marketing in the US but only $9bn on customer experience</li> <li>The importance of asking how your customers feel about your service</li> <li>How to use "Rip and Mix" to take learning from other sectors</li> </ul> Links and Show Notes. For links to the books and apps mentioned by Ali, please visit <a href="http://rogeredwards.co.uk/MPAF" rel="nofollow" target="_blank">http://rogeredwards.co.uk/MPAF</a> for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from <a href="http://rogeredwards.co.uk/MPAF" rel="nofollow" target="_blank">http://rogeredwards.co.uk/MPAF</a>, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. <a href="http://rogeredwards.co.uk/itunes" rel="nofollow" target="_blank">http://rogeredwards.co.uk/itunes</a> Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. <a href="http://rogeredwards.co.uk" rel="nofollow" target="_blank">http://rogeredwards.co.uk</a>

Ali McGill on how a focus on customer experience could transform your business - MPAF99