Hira Usama's guest appearances

Hira Usama

The Copywriter Club Podcast

The Artist Inclusive Podcast

Angie Colee

Belinda Weaver

Amy Collins

Anna Rosa Parker

Daniel Lamb

Jenny Blake

Danielle Liss

Linda Perry

Lacy Boggs

Jessica Mehring

Belinda Ellsworth

Joanna Wiebe

Val Geisler

Charlie Gilkey

Ray Edwards

OwlTail

“As a visibility coach, I help them do their marketing on their terms.”—  Hira UsamaAs an artist or creative, you may feel more comfortable when you’re hiding out behind the scenes, letting your work speak for you.But visibility is definitely key to building your personal brand, getting your name out into the world, and making the valuable connections you need to grow the business side of your art.Hira Usama is a CMO and visibility strategist and coach who helps her clients clarify their messaging and offers and build a profitable — and authentic! — online presence. Great news: you don’t need to have a huge following to benefit from social marketing.“Follower count does not matter. I’ve seen people run a six-figure business with 1200-1500 followers,” Hira says. “And I’ve seen people with 10k-20k followers and they’re not earning a dime.”All you really need? A target audience, a clear message, and a great connection.In this conversation, Hira talks about how social media is evolving to become more authentic, how to “make your mess your message,” and how to overcome anxiety while growing a business.In‌ ‌this‌ ‌episode of the podcast,‌ ‌you’ll discover:‌ ‌How Hira helps introverted clients who aren’t comfortable with Instagram or being on camera gain visibilityHow to create a sustainable, comfortable social marketing strategy based on your strengths and passions  How often you should be posting and showing up in front of your audience on Instagram, Twitter, or FacebookAbout Hira Usama: Hira Usama is a CMO and visibility strategist and coach who loves tea, naps, Netflix, and helping online entrepreneurs and coaches stand out and build an exclusive brand presence. ‌Highlights:‌00:17  Intro01:23  Meet Hira Usama03:39  What is a visibility coach? 05:31  Sustainable social marketing08:05  Hira’s conversational copy hack 09:41  Using our tools &amp; getting out of our heads11:10  Evolution of social media12:47  Hira’s rituals and routines18:38  How often should you post?21:30  Follower count doesn't matter23:20  What fascinates Hira25:05  Reachable goal27:12  Recap   ‌Links:‌Hira Usamahttps://hiraosama.comIG: https://www.instagram.com/hiraosamasocialhello@hiraosama.comJoin Our Facebook Group: https://www.facebook.com/groups/artistinclusiveWebsite: https://www.artistinclusive.comConnecthttps://www.hollandcreative.iodaniel@hollandcreative.ioIG: https://instagram.com/conversioncopydesignhttps://www.dashofcopy.comanna@dashofcopy.comIG: https://instagram.com/dashofcopy

“As a visibility coach, I help them do their marketing on their terms.”—  Hira Usama As an artist or creative, you may feel more comfortable when you’re hiding out behind the scenes, letting your work speak for you. But visibility is definitely key to building your personal brand, getting your name out into the world, and making the valuable connections you need to grow the business side of your art. Hira Usama is a CMO and visibility strategist and coach who helps her clients clarify their messaging and offers and build a profitable — and authentic! — online presence.  Great news: you don’t need to have a huge following to benefit from social marketing. “Follower count does not matter. I’ve seen people run a six-figure business with 1200-1500 followers,” Hira says. “And I’ve seen people with 10k-20k followers and they’re not earning a dime.” All you really need? A target audience, a clear message, and a great connection. In this conversation, Hira talks about how social media is evolving to become more authentic, how to “make your mess your message,” and how to overcome anxiety while growing a business. In‌ ‌this‌ ‌episode of the podcast,‌ ‌you’ll discover:‌ ‌<ul><li>How Hira helps introverted clients who aren’t comfortable with Instagram or being on camera gain visibility</li><li>How to create a sustainable, comfortable social marketing strategy based on your strengths and passions  </li><li>How often you should be posting and showing up in front of your audience on Instagram, Twitter, or Facebook</li></ul>About Hira Usama: Hira Usama is a CMO and visibility strategist and coach who loves tea, naps, Netflix, and helping online entrepreneurs and coaches stand out and build an exclusive brand presence. ‌Highlights:‌00:17  Intro01:23  Meet Hira Usama03:39  What is a visibility coach? 05:31  Sustainable social marketing08:05  Hira’s conversational copy hack 09:41  Using our tools &amp; getting out of our heads11:10  Evolution of social media12:47  Hira’s rituals and routines18:38  How often should you post?21:30  Follower count doesn't matter23:20  What fascinates Hira25:05  Reachable goal27:12  Recap   ‌Links:‌Hira Usama<a href="https://hiraosama.com" rel="nofollow" target="_blank">https://hiraosama.com</a>IG: <a href="https://www.instagram.com/hiraosamasocial" rel="nofollow" target="_blank">https://www.instagram.com/hiraosamasocial</a>hello@hiraosama.com Join Our Facebook Group: <a href="https://www.facebook.com/groups/artistinclusive" rel="nofollow" target="_blank">https://www.facebook.com/groups/artistinclusive</a>Website: <a href="https://www.artistinclusive.com" rel="nofollow" target="_blank">https://www.artistinclusive.com</a>Connect<a href="https://www.hollandcreative.io" rel="nofollow" target="_blank">https://www.hollandcreative.io</a><a href="mailto:daniel@hollandcreative.io">daniel@hollandcreative.io</a>IG: <a href="https://instagram.com/conversioncopydesign" rel="nofollow" target="_blank">https://instagram.com/conversioncopydesign</a><a href="https://www.dashofcopy.com/" rel="nofollow" target="_blank">https://www.dashofcopy.com</a>anna@dashofcopy.comIG: <a href="https://instagram.com/dashofcopy" rel="nofollow" target="_blank">https://instagram.com/dashofcopy</a>

S02 E17: The Importance of Visibility with Hira Usama

On the 246th episode of The Copywriter Club podcast, we’re joined by one of our newest Think Tank members, Hira Usama. Hira is a social media manager and content strategist. Hira began her freelance journey on Upwork writing e-books and immensely undercharging. She now takes clients’ social media platforms from ghost town to binge-worthy.Here’s what we talk about: 	Going from a content creator for an agency to freelance work. 	Writing 4 e-books in one month while being pregnant and finding The Copywriter Club. 	How she got hired at 17 years old and was published in a magazine. 	How to effectively use online social platforms to expand your reach. 	The benefits of outbound engagement and using hashtags to connect with the right people. 	Social media strategy for the person who just doesn’t have the time or energy for engagement. 	Starting the process of working with a new client and what it’s like to work with Kira Hug. 	How to create effective content pillars and even mix in aspects of your life on social media. (Is there a method to the madness?) 	The beauty and the struggle of the hustle game. 	The truth about what leads to conversions. 	Why we need to be social on social media. (Shocking, huh?) 	How Hira uses Gary Vee in her approach to natural social media strategy. 	Copywriters who have got a killer approach to socials and what we can learn from observing. 	Why you absolutely need to be using swipe files. 	Realizing that no one is going to be as excited about your posts are you. 	The challenges of working on the other side of the world as your clients. 	Tips on working with business owners when there may be a language barrier. 	Creating a community for women who don’t have the means to work a standard 9-5. 	The struggles of building your own brand when you’re focused on so many others. (the life of a service provider.)If you want to ramp up your social media strategy and build a stronger online presence, listen to the episode or check out the transcript below.The people and stuff we mentioned on the show:Kira’s websiteRob’s websiteThe Copywriter Club Facebook GroupThe Copywriter UndergroundThink TankHira’s websiteTamara’s websiteFull Transcript:Rob:  For most copywriters and content writers, writing comes pretty naturally to us, and that's the one big reason that we all seem to choose this profession in the first place. There are a few exceptions who learn copywriting as a means to do something else, but for most of us, we're pretty good writers and that's why we are writers as a profession. But it takes a lot more than the ability to write to start a successful copywriting business. To do that, you have to hustle and add the skills to help you solve problems for your clients. Today's guests on The Copywriter Club Podcast is Hira Usama.That's exactly what she did from landing her first content gig at age 17, to doing work today as a social media strategist. She's always learning and trying new things, everything from SEO to social media. In this interview, Hira shares exactly what she did to grow a successful business while working from Asia as a new parent. But before we get to that, let me introduce my guest, I guess, kind of host. Since Kira asked some of the questions, she was here when we recorded. But Kira is on maternity leave spending some time with her new baby, and my guests interjector, commenter, whatever we want to call it, is Tamara Glick. Say hi, Tamara.Tamara:  Hello, Rob. How are you?Rob:  It's good. I'm thrilled to have you joining us. Those of you who maybe are longtime listeners to the podcast know that we interviewed Tamara on episode 142. Tamara is a fashion stylist and also a content and brand stylist. She also serves her clients as a fractional CMO, helping them figure out their customer journeys and how they can improve their offers and all kinds of different things.

On the 246th episode of The Copywriter Club podcast, we’re joined by one of our newest Think Tank members, Hira Usama. Hira is a social media manager and content strategist. Hira began her freelance journey on Upwork writing e-books and immensely undercharging. She now takes clients’ social media platforms from ghost town to binge-worthy. Here’s what we talk about: 	Going from a content creator for an agency to freelance work. 	Writing 4 e-books in one month while being pregnant and finding The Copywriter Club. 	How she got hired at 17 years old and was published in a magazine. 	How to effectively use online social platforms to expand your reach. 	The benefits of outbound engagement and using hashtags to connect with the right people. 	Social media strategy for the person who just doesn’t have the time or energy for engagement. 	Starting the process of working with a new client and what it’s like to work with Kira Hug. 	How to create effective content pillars and even mix in aspects of your life on social media. (Is there a method to the madness?) 	The beauty and the struggle of the hustle game. 	The truth about what leads to conversions. 	Why we need to be social on social media. (Shocking, huh?) 	How Hira uses Gary Vee in her approach to natural social media strategy. 	Copywriters who have got a killer approach to socials and what we can learn from observing. 	Why you absolutely need to be using swipe files. 	Realizing that no one is going to be as excited about your posts are you. 	The challenges of working on the other side of the world as your clients. 	Tips on working with business owners when there may be a language barrier. 	Creating a community for women who don’t have the means to work a standard 9-5. 	The struggles of building your own brand when you’re focused on so many others. (the life of a service provider.) If you want to ramp up your social media strategy and build a stronger online presence, listen to the episode or check out the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Think Tank Hira’s website Tamara’s website Full Transcript: Rob:  For most copywriters and content writers, writing comes pretty naturally to us, and that's the one big reason that we all seem to choose this profession in the first place. There are a few exceptions who learn copywriting as a means to do something else, but for most of us, we're pretty good writers and that's why we are writers as a profession. But it takes a lot more than the ability to write to start a successful copywriting business. To do that, you have to hustle and add the skills to help you solve problems for your clients. Today's guests on The Copywriter Club Podcast is Hira Usama. That's exactly what she did from landing her first content gig at age 17, to doing work today as a social media strategist. She's always learning and trying new things, everything from SEO to social media. In this interview, Hira shares exactly what she did to grow a successful business while working from Asia as a new parent. But before we get to that, let me introduce my guest, I guess, kind of host. Since Kira asked some of the questions, she was here when we recorded. But Kira is on maternity leave spending some time with her new baby, and my guests interjector, commenter, whatever we want to call it, is Tamara Glick. Say hi, Tamara. Tamara:  Hello, Rob. How are you? Rob:  It's good. I'm thrilled to have you joining us. Those of you who maybe are longtime listeners to the podcast know that we interviewed Tamara on episode 142. Tamara is a fashion stylist and also a content and brand stylist. She also serves her clients as a fractional CMO, helping them figure out their customer journeys and how they can improve their offers and all kinds of different things.

TCC Podcast #246: Hustling to Grow with Hira Usama