Jim Neish's guest appearances

Jim Neish

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

The Backstage Project – Sports & Entertainment Podcast

Ben Shapiro

Bill Johnson

Sam Houston

Jeffrey Gitomer

David Young

Randy Cohen

John Ruhlin

James Madison

John Shumate

Paul Graham

John Collins

Jesse Cole

Jim Kean

Kevin Kulp

John Barrows

OwlTail

The penultimate sign of fandom, is a team’s jersey. Over the years, the role of the jersey in a team or league’s business has risen to the point where in some leagues it is by far one of the most valuable assets, at least on the team side. Around the world leagues differ in how they allow teams to sell real estate on the jersey to sponsors, from across the chest in soccer to just a patch in the NBA.  For over 20 years, Jim Neish has been there, for leagues, teams and brands, dreaming up many of the innovative licensing partnerships that have become the standard. On this episode of The Backstage Project podcast, Jim shared how the licensing business has evolved, as well as a few memorable experiences on his journey. The post The Licensing Game – Jim Neish in conversation with TBP Podcast EP 023 appeared first on The Backstage Project - Sports &amp; Entertainment Podcast.

The penultimate sign of fandom, is a team’s jersey. Over the years, the role of the jersey in a team or league’s business has risen to the point where in some leagues it is by far one of the most valuable assets, at least on the team side. Around the world leagues differ in how they allow teams to sell real estate on the jersey to sponsors, from across the chest in soccer to just a patch in the NBA. For over 20 years, Jim Neish has been there, for leagues, teams and brands, dreaming up many of the innovative licensing partnerships that have become the standard. On this episode of The Backstage Project podcast, Jim shared how the licensing business has evolved, as well as a few memorable experiences on his journey. The post <a href="https://www.tbppodcast.com/podcast/2021/03/02/the-licensing-game-jim-neish-in-conversation-with-tbp-podcast-ep-023/" rel="nofollow" target="_blank">The Licensing Game – Jim Neish in conversation with TBP Podcast EP 023</a> appeared first on <a href="https://www.tbppodcast.com" rel="nofollow" target="_blank">The Backstage Project - Sports &amp; Entertainment Podcast</a>.

The Licensing Game – Jim Neish in conversation with TBP Podcast EP 023

Few people have taken as deep of a dive into the licensing side of sports. Jim Neish talks about his passions, especially on the differential between good branding and actually knowing what you're talking about. Neish talks about how merchandise and logo variations can help or hinder a franchise's revenue success, down to the utter complexity of what colors are used. Neish discusses some of the prevalent attitudes when it comes to building, maintaining and keeping a powerful legacy brand like the Toronto Maple Leafs. Twitter: @JWN16

Few people have taken as deep of a dive into the licensing side of sports. Jim Neish talks about his passions, especially on the differential between good branding and actually knowing what you're talking about. Neish talks about how merchandise and logo variations can help or hinder a franchise's revenue success, down to the utter complexity of what colors are used. Neish discusses some of the prevalent attitudes when it comes to building, maintaining and keeping a powerful legacy brand like the Toronto Maple Leafs. Twitter: @JWN16

Ep. 608 - Jim Neish (Principle, NMP)