Mikko Simon's guest appearances

Mikko Simon

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

KiteTalks - Sport • Insight • Inspiration

Ishveen Anand

Sean Callanan

Russell Scibetti

Joe Favorito

Jeffrey Gitomer

David Meltzer

David Young

Randy Cohen

John Ruhlin

James Madison

John Shumate

John Collins

Jesse Cole

Jim Kean

Kevin Kulp

OwlTail

Current focus: Consulting (http://www.d11helsinki.com/) Past Highlight: 6+ years at National Football League in the United States handling Digital from 2000 to 2006 Expertise: Technology, Apparel &amp; International Marketing Here is the link to his public profile: https://www.linkedin.com/in/mikkosimon/ Recorded April 2020.

Current focus: Consulting (<a href="http://www.d11helsinki.com/" rel="nofollow" target="_blank">http://www.d11helsinki.com/</a>) Past Highlight: 6+ years at National Football League in the United States handling Digital from 2000 to 2006 Expertise: Technology, Apparel &amp; International Marketing Here is the link to his public profile: <a href="https://www.linkedin.com/in/mikkosimon/" rel="nofollow" target="_blank">https://www.linkedin.com/in/mikkosimon/</a> Recorded April 2020.

Mikko Simon - Global Sports Business Consultant & Published Author (Sweden)

Looking through the lense of sports merchandise, Mikko Simon brings international activation experience to the brands that he has worked with. As Vice President for Point 3 Basketball, Simon discusses the guerilla marketing efforts of attacking less of the traditional retail space dominated by Nike or UnderArmour, and instead focusing on local basketball tournaments. Simon discusses the avoidance of using paid influencers to push their brand, as well as how various parts of the world perceive merchandise value in the global marketplace. Twitter: @FinnMikko

Looking through the lense of sports merchandise, Mikko Simon brings international activation experience to the brands that he has worked with. As Vice President for Point 3 Basketball, Simon discusses the guerilla marketing efforts of attacking less of the traditional retail space dominated by Nike or UnderArmour, and instead focusing on local basketball tournaments. Simon discusses the avoidance of using paid influencers to push their brand, as well as how various parts of the world perceive merchandise value in the global marketplace. Twitter: @FinnMikko

Ep. 714 - Mikko Simon (VP, Point 3 Basketball)