Wolfgang Schaefer's guest appearances

Wolfgang Schaefer

The SiteVisibility Internet Marketing Podcast

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In this episode we're joined by Branding Specialists, JP Kuehlwein &amp; Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).In this episode we discuss:How JP and Wolfgang found their shared fascination in the study of ueber brandsWhat triggered the creation of their latest book, 'Brand Elevation: Lessons in Ueber Branding'JP and Wolfgang's definition of what makes an ueber brandWhy can some ueber brands afford to spend less on advertising?The difference between a profitable brand and an ueber brandAre luxury brands different to ueber brands?What can cause the death of an ueber brand? Referenced in this episode:JP and Wolfgang's first book, 'Rethinking Prestige: Secrets of the Ueber-Brands': https://amzn.to/3yFLVg3JP and Wolfgang's latest book, 'Brand Elevation: Lessons in Ueber Branding': https://amzn.to/2VaEFKrhttps://www.kingarthurbaking.com/https://www.patagonia.com/home/https://uk.louisvuitton.com/eng-gb/homepagehttps://www.freitag.ch/en CONNECT WITH JP Kuehlwein &amp; Wolfgang Schaefer:https://ueberbrands.com/authors@ueberbrands.comjp@ueberbrands.comhttps://zwoelfconsulting.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttFor guest enquiries or to talk to us about anything podcast related, email us at podcast@sitevisibility.com   Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Branding Specialists, JP Kuehlwein &amp; Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).In this episode we discuss:<ul><li>How JP and Wolfgang found their shared fascination in the study of ueber brands</li><li>What triggered the creation of their latest book, 'Brand Elevation: Lessons in Ueber Branding'</li><li>JP and Wolfgang's definition of what makes an ueber brand</li><li>Why can some ueber brands afford to spend less on advertising?</li><li>The difference between a profitable brand and an ueber brand</li><li>Are luxury brands different to ueber brands?</li><li>What can cause the death of an ueber brand?</li></ul> Referenced in this episode:<ul><li>JP and Wolfgang's first book, 'Rethinking Prestige: Secrets of the Ueber-Brands': <a href="https://amzn.to/3yFLVg3" rel="noopener noreferrer nofollow" target="_blank">https://amzn.to/3yFLVg3</a></li><li>JP and Wolfgang's latest book, 'Brand Elevation: Lessons in Ueber Branding': <a href="https://amzn.to/2VaEFKr" rel="noopener noreferrer nofollow" target="_blank">https://amzn.to/2VaEFKr</a></li><li><a href="https://www.kingarthurbaking.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.kingarthurbaking.com/</a></li><li><a href="https://www.patagonia.com/home/" rel="noopener noreferrer nofollow" target="_blank">https://www.patagonia.com/home/</a></li><li><a href="https://uk.louisvuitton.com/eng-gb/homepage" rel="noopener noreferrer nofollow" target="_blank">https://uk.louisvuitton.com/eng-gb/homepage</a></li><li><a href="https://www.freitag.ch/en" rel="noopener noreferrer nofollow" target="_blank">https://www.freitag.ch/en</a></li></ul> CONNECT WITH JP Kuehlwein &amp; Wolfgang Schaefer:<ul><li><a href="https://ueberbrands.com/" rel="noopener noreferrer nofollow" target="_blank">https://ueberbrands.com/</a></li><li><a href="mailto:authors@ueberbrands.com" rel="noopener noreferrer">authors@ueberbrands.com</a></li><li><a href="mailto:jp@ueberbrands.com" rel="noopener noreferrer">jp@ueberbrands.com</a></li><li><a href="https://zwoelfconsulting.com/" rel="noopener noreferrer nofollow" target="_blank">https://zwoelfconsulting.com/</a></li></ul> CONNECT WITH SCOTT:<ul><li><a href="mailto:scott.colenutt@sitevisibility.com" rel="noopener noreferrer">scott.colenutt@sitevisibility.com</a></li><li><a href="https://www.linkedin.com/in/scottcolenutt" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/scottcolenutt</a></li></ul> For guest enquiries or to talk to us about anything podcast related, email us at <a href="mailto:podcast@sitevisibility.com" rel="noopener noreferrer">podcast@sitevisibility.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

#609 Lessons in Ueber-Branding with Branding Specialists, JP Kuehlwein & Wolfgang Schaefer