Roxana Saidi's guest appearances

Roxana Saidi

The Modern Retail Podcast

Female Startup Club

read receipt

OwlTail

Pistachio milk startup Táche has big plans to take on Oatly and its ilk. Founder and CEO Roxana Saidi joined the Modern Retail Podcast and explained how.Táche has been on the market for a little less than two years, but it has already begun making a real dent. The company has sold over 1 million units and has expanded its retail and coffee shop footprint nationally. According to Saidi, things are just getting started.The first hurdle, according to Saidi, was making sure she could build a viable business. She knew that she had a good idea with pistachio milk, as it was made in a more sustainable process than other milk alternatives like almond milk. "In 2015, [California was] experiencing our worst drought on record," she said. "At the same time, 99% of almonds that are consumed in this country are grown in California, where the almond trees require and soak up more water for the state than the inhabitants of California."Conversely, pistachios, she said, "require 75% less water than almond trees." And thanks to her family's connections to pistachio farms in the Middle East, she was able to have a direct source to the main ingredient.But even with all this, pistachio milk was expensive to produce, especially for a startup making a small initial order. Saidi realized she had to make something many people could afford. "I knew that if Táche was going to be priced at $10 or above, it actually wasn't a product I was going to pursue," Saidi said. "That was my threshold."Ultimately, Saidi was able to get it down to $7.99, which meant the idea had legs. The next step was figuring out production. It's easy to have an idea, but you actually need people to buy it. So for four years, Saidi made inroads with food professionals in the hopes that she would gin up enough demand to land an initial purchase. As Saidi described it, she saw the success of cult alt-milk favorites like Oatly and realized she too could create buzz by getting hip coffeeshop pick-up.Pre-2020, Saidi was able to get many cafés interested. But then the pandemic hit and everything changed. This pushed Táche's launch to November 2020. And with many cafés still shut at the time, the Táche team had to reconsider ways to get more people to try the product."So we had to get really creative through various channels to drive trial -- marketing opportunities, donating a little bit of product to shops, anything and everything," she said."Now that most stores are back open, Táche is seeing much of its growth in the food service space. Saidi said that the plan for this year is to continue to focus on that; currently, the company gets about 50% of its sales online direct-to-consumer and 50% through its retail and café partners. But next year is when Saidi is going to focus more on bigger retail expansion -- Táche has plans to launch with some national players in the fourth quarter of this year.Once that really gets going, Saidi has big plans for scale. "I think food service will be our primary revenue driver this year," she said. "Next year, it probably will actually turn into retail. And then retail will continue to be the primary revenue driver from there."All this being said, the alt milk space is not what it was five years ago. "There's no denying that alt milk fatigue has become a thing because of how many options [there are]," she said. "But I think what has worked really well for us is two primary differentiating factors: one is on the health side, and one is on the sustainability side."

Pistachio milk startup Táche has big plans to take on Oatly and its ilk. Founder and CEO Roxana Saidi joined the Modern Retail Podcast and explained how.Táche has been on the market for a little less than two years, but it has already begun making a real dent. The company has sold over 1 million units and has expanded its retail and coffee shop footprint nationally. According to Saidi, things are just getting started.The first hurdle, according to Saidi, was making sure she could build a viable business. She knew that she had a good idea with pistachio milk, as it was made in a more sustainable process than other milk alternatives like almond milk. "In 2015, [California was] experiencing our worst drought on record," she said. "At the same time, 99% of almonds that are consumed in this country are grown in California, where the almond trees require and soak up more water for the state than the inhabitants of California."Conversely, pistachios, she said, "require 75% less water than almond trees." And thanks to her family's connections to pistachio farms in the Middle East, she was able to have a direct source to the main ingredient.But even with all this, pistachio milk was expensive to produce, especially for a startup making a small initial order. Saidi realized she had to make something many people could afford. "I knew that if Táche was going to be priced at $10 or above, it actually wasn't a product I was going to pursue," Saidi said. "That was my threshold."Ultimately, Saidi was able to get it down to $7.99, which meant the idea had legs. The next step was figuring out production. It's easy to have an idea, but you actually need people to buy it. So for four years, Saidi made inroads with food professionals in the hopes that she would gin up enough demand to land an initial purchase. As Saidi described it, she saw the success of cult alt-milk favorites like Oatly and realized she too could create buzz by getting hip coffeeshop pick-up.Pre-2020, Saidi was able to get many cafés interested. But then the pandemic hit and everything changed. This pushed Táche's launch to November 2020. And with many cafés still shut at the time, the Táche team had to reconsider ways to get more people to try the product."So we had to get really creative through various channels to drive trial -- marketing opportunities, donating a little bit of product to shops, anything and everything," she said."Now that most stores are back open, Táche is seeing much of its growth in the food service space. Saidi said that the plan for this year is to continue to focus on that; currently, the company gets about 50% of its sales online direct-to-consumer and 50% through its retail and café partners. But next year is when Saidi is going to focus more on bigger retail expansion -- Táche has plans to launch with some national players in the fourth quarter of this year.Once that really gets going, Saidi has big plans for scale. "I think food service will be our primary revenue driver this year," she said. "Next year, it probably will actually turn into retail. And then retail will continue to be the primary revenue driver from there."All this being said, the alt milk space is not what it was five years ago. "There's no denying that alt milk fatigue has become a thing because of how many options [there are]," she said. "But I think what has worked really well for us is two primary differentiating factors: one is on the health side, and one is on the sustainability side."

'Alt milk fatigue has become a thing': Táche founder Roxana Saidi on growing a pistachio milk business in the age of Oatly

on this episode of read receipt, we sit down with roxana saidi.based in new york city, roxana is the founder of a plant-based pistachio milk company, called táche. she's armed with a longtime knack for entrepreneurship, and built the brand to be a tasty alternative to almond milk.táche runs on being better for you, and the environment, too. pistachios require about 75% percent less water than almonds do, making it substantially more sustainable, and still delicious to drink.before breaking into the plant-based space, roxana also founded rx social in 2011, her own social media and marketing agency, with clients ranging from fairmont hotels to harry's. she joins us today on the pod to talk about táche, the new dawn of pistachio milk, and lessons learned along the way!as always, enjoy the show.

on this episode of read receipt, we sit down with roxana saidi. based in new york city, roxana is the founder of a plant-based pistachio milk company, called táche. she's armed with a longtime knack for entrepreneurship, and built the brand to be a tasty alternative to almond milk. táche runs on being better for you, and the environment, too. pistachios require about 75% percent less water than almonds do, making it substantially more sustainable, and still delicious to drink. before breaking into the plant-based space, roxana also founded rx social in 2011, her own social media and marketing agency, with clients ranging from fairmont hotels to harry's.  she joins us today on the pod to talk about táche, the new dawn of pistachio milk, and lessons learned along the way! as always, enjoy the show.

roxana saidi & táche

Joining me today is Roxana Saidi, Co-Founder of a company called Táche.Táche is a female, minority founded and family-run brand that launched recently on November 18th and is the first true pistachio milk in the U.S. It’s healthier than oat milk and tastier than almond milk as can be regularly consumed alone, with no added oils, low in carbs/sugar, steams and foams extremely well, and has a smaller water footprint this is something I cannot wait to try myself. Distinctly delicious, Táche is answering today’s evolving consumer demand for a more healthy, socially impactful and sustainable plant-based milk option.In this episode we cover the blueprint that Roxana took to launch the brand along with a step by step process of what she needed to do first, why she realised early on she wouldn’t be able to bootstrap this company and her advice for entrepreneurs with a big idea. Táche is proud to advocate for change through its non-profit partnership with The Lower Eastside Girls Club of NYC as part of its mission to foster girls’ education and provide them with the mentorship, tools, and support they need to become healthy, successful womenLINKS WE MENTION: Táche’s WebsiteTáche’s InstagramRoxana’s InstagramFemale Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: FSC20 for 20% off sitewide - no expirationArticle on venture capital being a false safety net. The marketing moment article. PR Agency they are working with. Capital One CommercialEntrepreneurial network Book: The Lean Startup by Eric Ries Book: The Hard Thing About Hard Things by Ben Horowitz All Brene Brown’s audiobooks Brene Brown’s podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining me today is Roxana Saidi, Co-Founder of a company called Táche.Táche is a female, minority founded and family-run brand that launched recently on November 18th and is the first true pistachio milk in the U.S. It’s healthier than oat milk and tastier than almond milk as can be regularly consumed alone, with no added oils, low in carbs/sugar, steams and foams extremely well, and has a smaller water footprint this is something I cannot wait to try myself. Distinctly delicious, Táche is answering today’s evolving consumer demand for a more healthy, socially impactful and sustainable plant-based milk option.In this episode we cover the blueprint that Roxana took to launch the brand along with a step by step process of what she needed to do first, why she realised early on she wouldn’t be able to bootstrap this company and her advice for entrepreneurs with a big idea. Táche is proud to advocate for change through its non-profit partnership with <a href="https://t.yesware.com/tt/0e917397c7bef042e6f63cedf5116834588d12d0/0ed0cc3f9800a960b7f27643ef18c0b2/9cfd53d1db4a9f77a2c8267011c667c8/www.girlsclub.org/" rel="nofollow" target="_blank"> The Lower Eastside Girls Club</a> of NYC as part of its mission to foster girls’ education and provide them with the mentorship, tools, and support they need to become healthy, successful womenLINKS WE MENTION: Táche’s <a href="https://pistachiomilk.com/" rel="nofollow" target="_blank">Website</a>Táche’s <a href="https://www.instagram.com/tachepistachiomilk/?hl=en" rel="nofollow" target="_blank">Instagram</a>Roxana’s <a href="https://www.instagram.com/itstherocks/?hl=en" rel="nofollow" target="_blank">Instagram</a>Female Startup Club's <a href="https://www.instagram.com/femalestartupclub/" rel="nofollow" target="_blank">Instagram </a>In partnership with <a href="https://www.klaviyo.com/fsc" rel="nofollow" target="_blank">Klaviyo</a>, the best email marketing tool for ecommerce businesses.Promotional code: FSC20 for 20% off sitewide - no expiration <a href="https://www.inc.com/magazine/202011/tom-foster/tyler-haney-outdoor%20voices-ceo-founder-startup-comeback.html" rel="nofollow" target="_blank">Article on venture capital being a false safety net. </a><a href="https://www.nytimes.com/2016/01/10/business/a-start-up-that-aims-to-bring%20back-the-farm-to-vase-bouquet.html" rel="nofollow" target="_blank">The marketing moment article. </a><a href="https://www.jenniferbett.com/" rel="nofollow" target="_blank">PR Agency they are working with.</a> <a href="https://vimeo.com/340800783" rel="nofollow" target="_blank">Capital One Commercial</a><a href="https://www.ypo.org/" rel="nofollow" target="_blank">Entrepreneurial network </a>Book:<a href="http://theleanstartup.com/" rel="nofollow" target="_blank"> The Lean Startup by</a> Eric Ries Book: <a href="https://www.amazon.com/Hard-Thing-About-Things%20Building/dp/0062273205" rel="nofollow" target="_blank">The Hard Thing About Hard Things </a>by Ben Horowitz <a href="https://brenebrown.com/books-audio/" rel="nofollow" target="_blank">All Brene Brown</a>’s audiobooks <a href="https://brenebrown.com/podcasts/" rel="nofollow" target="_blank">Brene Brown</a>’s podcasts Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>