Jason Holic's guest appearances

Jason Holic

Destination Marketing Podcast

DMOU: Destination Marketing Organization University

Brad Dean

Nicole Mahoney

Bill Geist

Kalene Griffith

Ray Hoyt

John Lambeth

Amir Eylon

Gretchen Hall

Jake Steinman

Kristen Jarnagin

Adam Stoker

Steve Hayes

Tom Martin

David Peacock

Neha Shah

OwlTail

In this episode of the Destination Marketing Podcast, Adam is joined by Jason Holic, vice president of business applications &amp; insights at Experience Kissimmee. Learn about how Kissimmee has discovered a new way to measure the impact of a DMO on the community through its new tool The Impactulator.  "There is an interplay between branding and performance marketing. If you can figure out how that works for your destination, then you can get everybody within your DMO to work together and more easily communicate to your stakeholders, partners and members based on those metrics that they need." -Jason Holic  The Impactulator Experience Kissimmee  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok  If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!  Do you want to be featured on the show? Send us a voice message!  The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.   To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam is joined by Jason Holic, vice president of business applications &amp; insights at Experience Kissimmee. Learn about how Kissimmee has discovered a new way to measure the impact of a DMO on the community through its new tool The Impactulator. "There is an interplay between branding and performance marketing. If you can figure out how that works for your destination, then you can get everybody within your DMO to work together and more easily communicate to your stakeholders, partners and members based on those metrics that they need." -Jason Holic <a href="https://www.impactulator.com/" rel="nofollow" target="_blank">The Impactulator </a><a href="https://www.experiencekissimmee.com/" rel="nofollow" target="_blank">Experience Kissimmee </a> Follow the Destination Marketing Podcast on social media: <a href="https://www.instagram.com/destination_pod/" rel="nofollow" target="_blank">Instagram</a> <a href="https://twitter.com/Destination_Pod" rel="nofollow" target="_blank">Twitter</a> <a href="https://www.youtube.com/channel/UCfT01mniIabu_7l1XgE1Vtg" rel="nofollow" target="_blank">YouTube</a> <a href="https://www.tiktok.com/@destination_pod?_t=8YCqUk1zwI2&amp;_r=1" rel="nofollow" target="_blank">TikTok</a> If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Do you want to be featured on the show? Send us a <a href="https://telbee.io/channel/1b9v9h4ok4w1eosf3ykfzw/" rel="nofollow" target="_blank">voice message</a>! The <a href="https://destinationmarketingpodcast.com/" rel="nofollow" target="_blank">Destination Marketing Podcast</a> is a part of the <a href="http://www.thedmpn.com" rel="nofollow" target="_blank">Destination Marketing Podcast Network</a>. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email <a href="mailto:adam@relicagency.com">adam@relicagency.com</a> or visit <a href="https://www.relicagency.com/" rel="nofollow" target="_blank">www.relicagency.com</a>.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit <a href="http://www.thedmpn.com" rel="nofollow" target="_blank">www.thedmpn.com</a>. Email <a href="mailto:adam@relicagency.com">adam@relicagency.com</a> with any inquiries regarding the network.

162: What Is The Impactulator? with Jason Holic

For Destination Marketing Organizations, proving ROI has been the Holy Grail. And, with political pressures becoming even more pronounced in our world, the need has never been greater. During the pandemic, Experience Kissimmee's Jason Holic dedicated time to developing a tool that his DMO could use as they emerged from they crisis, using a myriad of data points that were already at their disposal. In this edition of DMOU, we go down the rabbit hole with Jason to learn about "The Impactulator," an ROI calculator that Experience Kissimmee is making available to DMOs everywhere.

For Destination Marketing Organizations, proving ROI has been the Holy Grail. And, with political pressures becoming even more pronounced in our world, the need has never been greater. During the pandemic, Experience Kissimmee's Jason Holic dedicated time to developing a tool that his DMO could use as they emerged from they crisis, using a myriad of data points that were already at their disposal. In this edition of DMOU, we go down the rabbit hole with Jason to learn about "<a href="https://www.impactulator.com" rel="nofollow" target="_blank">The Impactulator</a>," an ROI calculator that Experience Kissimmee is making available to DMOs everywhere.

Jason Holic: The Next Step in Calculating ROI