Mike Westgate's guest appearances

Mike Westgate

Integrate & Ignite | Marketing Insights to Inspire

The WHY MARKETING Podcast

CMO Insights

Ryan Green

Karen Briscoe

Hillary Clinton

Rick Wright

Drew McLellan

Bedros Keuilian

Tom Schwab

Scott Baker

Julie Broad

Jeff Coyle

Ari Meisel

Sarah Brown

Doug Parker

Lisa Morris

Sarah Jones

OwlTail

“TikTok is making marketers into performing artists.” Listen &amp; Learn:  How TikTok changed -- and gained popularity -- during the pandemic. Why TikTok is an entertainment platform rather than a social platform. The platform’s product roadmap aimed at highly creative and engaged creators. How brands can find their authentic voice. How TikTok is a multi-sensory platform marketers need to master. On TikTok, content is king.  Mike Westgate manages TikTok’s US Growth Brand business, supporting hundreds of midmarket brand clients with unique marketing and advertising solutions. Before TikTok, Mike was VP of marketing at Briggo Coffee, the world's first robotic barista, responsible for B2B &amp; B2C brand strategy, PR &amp; communications, product marketing, and retail sales programs. Prior to Briggo, he was VP of Marketing for commercial real estate data marketplace startup, RealMassive. Prior, he led marketing and client engagements for W2O Group, a network of digital marketing agencies supporting Fortune 500 marketers with customer insights, strategy, and analytics. Before W2O Group, Mike spent nearly four years at Microsoft in Windows product marketing and SMB audience marketing roles, both in Seattle and in Austin. He began his career in CPG with five years at Sara Lee and two years at General Mills in a variety of sales and marketing roles.    Content strategies that build your brand’s authentic voice. Learn more from Lori Jones by calling today. 303-678-7102.   TO LEARN MORE ABOUT TIK TOK, CLICK HERE. TO FIND MIKE WESTGATE ON LINKEDIN, CLICK HERE.

“TikTok is making marketers into performing artists.” Listen &amp; Learn: <ul> <li>How TikTok changed -- and gained popularity -- during the pandemic.</li> <li>Why TikTok is an entertainment platform rather than a social platform.</li> <li>The platform’s product roadmap aimed at highly creative and engaged creators.</li> <li>How brands can find their authentic voice.</li> <li>How TikTok is a multi-sensory platform marketers need to master.</li> <li>On TikTok, content is king.</li> </ul> Mike Westgate manages TikTok’s US Growth Brand business, supporting hundreds of midmarket brand clients with unique marketing and advertising solutions. Before TikTok, Mike was VP of marketing at Briggo Coffee, the world's first robotic barista, responsible for B2B &amp; B2C brand strategy, PR &amp; communications, product marketing, and retail sales programs. Prior to Briggo, he was VP of Marketing for commercial real estate data marketplace startup, RealMassive. Prior, he led marketing and client engagements for W2O Group, a network of digital marketing agencies supporting Fortune 500 marketers with customer insights, strategy, and analytics. Before W2O Group, Mike spent nearly four years at Microsoft in Windows product marketing and SMB audience marketing roles, both in Seattle and in Austin. He began his career in CPG with five years at Sara Lee and two years at General Mills in a variety of sales and marketing roles.    Content strategies that build your brand’s authentic voice. Learn more from Lori Jones by calling today. 303-678-7102. <a href="https://www.tiktok.com/about?lang=en" rel="nofollow" target="_blank">TO LEARN MORE ABOUT TIK TOK, CLICK HERE.</a> <a href="https://www.linkedin.com/in/mikewestgate/" rel="nofollow" target="_blank">TO FIND MIKE WESTGATE ON LINKEDIN, CLICK HERE.</a>

Episode 390: Responding to the Speed of Culture with Mike Westgate of TikTok.

“Fish where the fish are.”   Mike Westgate is vice president of marketing at Briggo Coffee, an Austin-based consumer tech company that serves gourmet coffee and tea via mobile app and an autonomous vending system. The company is currently in scale-up mode, growing from Texas markets to the Bay Area and beyond. In addition to leading all brand and marketing strategy, Mike supports business development, forges strategic brand partnerships, designs and implements retail sales programs, and drives Briggo’s product roadmap. This is a man of many talents. His professional experiences include brand/product development, go-to-market strategy, consumer and tech product marketing, digital analytics, PR strategy, account management, and team leadership.      Listen And Learn:    The strategies behind audience-based affinity profiling. Determining your hero segment and core tribe. Developing an Affinity Score for your audiences. Tapping into your early adopters to make your product better. Taking a Netflix and Uber approach to marketing coffee. Extending the power of your content.    TO LEARN MORE ABOUT BRIGGO, CLICK HERE.    TO FIND MIKE WESTGATE ON LINKEDIN, CLICK HERE.   How to extend the power of your content with your core tribes and early adopters. Learn more by calling the Avocet Communications team today at 303-678-7102.

“Fish where the fish are.” Mike Westgate is vice president of marketing at Briggo Coffee, an Austin-based consumer tech company that serves gourmet coffee and tea via mobile app and an autonomous vending system. The company is currently in scale-up mode, growing from Texas markets to the Bay Area and beyond. In addition to leading all brand and marketing strategy, Mike supports business development, forges strategic brand partnerships, designs and implements retail sales programs, and drives Briggo’s product roadmap. This is a man of many talents. His professional experiences include brand/product development, go-to-market strategy, consumer and tech product marketing, digital analytics, PR strategy, account management, and team leadership.  Listen And Learn: <ul> <li>The strategies behind audience-based affinity profiling.</li> <li>Determining your hero segment and core tribe.</li> <li>Developing an Affinity Score for your audiences.</li> <li>Tapping into your early adopters to make your product better.</li> <li>Taking a Netflix and Uber approach to marketing coffee.</li> <li>Extending the power of your content.</li> </ul> <a href="https://briggo.com/solutions/" rel="noreferrer noopener nofollow" target="_blank">TO LEARN MORE ABOUT BRIGGO, CLICK HERE.</a> <a href="https://www.linkedin.com/in/mikewestgate/" rel="noreferrer noopener nofollow" target="_blank"> TO FIND MIKE WESTGATE ON LINKEDIN, CLICK HERE.</a> How to extend the power of your content with your core tribes and early adopters. Learn more by calling the Avocet Communications team today at 303-678-7102.

Episode 302: Audience-based Affinity Profiling with Mike Westgate of Briggo Coffee