Jonathan Lazzara's guest appearances

Jonathan Lazzara

undeclared

Jeremy Stewart

Sara Taylor

David Gibson

Stephen Woessner

Laura Jack

Katie Tyson

Hannah Kerr

Eric Evans

Justin Croxton

Ryan Davidson

Chad Baldwin

Allison Lanier

Scott Fogleman

jenna spinelle

Mike Covert

OwlTail

Jonathan Lazzara manages marketing and communication efforts for the Wheelock College of Education &amp; Human Development. In this role, he helps maintain the Wheelock website and social media platforms; liaises with offices across the University to promote Wheelock events and news; produces print publications for various Wheelock offices and promotional materials for select events; and helps develop and implement strategy for promoting our undergraduate, graduate, and professional programs. His background is in trade book publishing and higher education marketing. What you’ll learn about in this episode:  How Jonathan translated his experience in trade publishing to his work at Boston University’s Wheelock College of Education &amp; Human Development How Jonathan navigated the complex merger of Wheelock College and Boston University and used the unique opportunity to create a brand new institution Why careful strategic planning and intentionality have helped Jonathan and his team begin to realize the goals they set for the merger What process the team used to set a clear, defining guiding statement of goals, and how they worked with a brand positioning consultant to realize their market position How, prior to 2017, Jonathan’s institution primarily focused on doing their own marketing, and how the merger created new opportunities to partner with professionals How the team scaled up their marketing efforts after the merger, and why educating others within the university about their changes was critically important What education efforts Jonathan and his team took to educate other parts of the university about the importance and return on investment of partnering with third parties How Jonathan balances his time and tracks the many projects he and his colleagues are working on at any given time How including faculty in the conversation around marketing efforts has been tremendously helpful for better reaching the institution’s goals How Jonathan feels that adding value in a more subjective, personal way and create an experience for students is proof of the return on investment of his team’s efforts  Resources:  Website: www.bu.edu/wheelock/ Twitter: @BUWheelock Facebook: www.facebook.com/BUWheelock/ LinkedIn: www.linkedin.com/in/jonathan-lazzara-844490106/  Additional resources:  Website: www.theundeclaredpodcast.com Website: www.upandup.agency Email: contact@upandup.agency 

Jonathan Lazzara manages marketing and communication efforts for the Wheelock College of Education &amp; Human Development. In this role, he helps maintain the Wheelock website and social media platforms; liaises with offices across the University to promote Wheelock events and news; produces print publications for various Wheelock offices and promotional materials for select events; and helps develop and implement strategy for promoting our undergraduate, graduate, and professional programs. His background is in trade book publishing and higher education marketing. What you’ll learn about in this episode: <ul> <li>How Jonathan translated his experience in trade publishing to his work at Boston University’s Wheelock College of Education &amp; Human Development</li> <li>How Jonathan navigated the complex merger of Wheelock College and Boston University and used the unique opportunity to create a brand new institution</li> <li>Why careful strategic planning and intentionality have helped Jonathan and his team begin to realize the goals they set for the merger</li> <li>What process the team used to set a clear, defining guiding statement of goals, and how they worked with a brand positioning consultant to realize their market position</li> <li>How, prior to 2017, Jonathan’s institution primarily focused on doing their own marketing, and how the merger created new opportunities to partner with professionals</li> <li>How the team scaled up their marketing efforts after the merger, and why educating others within the university about their changes was critically important</li> <li>What education efforts Jonathan and his team took to educate other parts of the university about the importance and return on investment of partnering with third parties</li> <li>How Jonathan balances his time and tracks the many projects he and his colleagues are working on at any given time</li> <li>How including faculty in the conversation around marketing efforts has been tremendously helpful for better reaching the institution’s goals</li> <li>How Jonathan feels that adding value in a more subjective, personal way and create an experience for students is proof of the return on investment of his team’s efforts</li> </ul> Resources: <ul> <li>Website: <a href="http://www.bu.edu/wheelock/" rel="noopener noreferrer nofollow" target="_blank">www.bu.edu/wheelock/</a></li> <li>Twitter: <a href="https://twitter.com/BUWheelock" rel="noopener noreferrer nofollow" target="_blank">@BUWheelock</a></li> <li>Facebook: <a href="http://www.facebook.com/BUWheelock/" rel="noopener noreferrer nofollow" target="_blank">www.facebook.com/BUWheelock/</a></li> <li>LinkedIn: <a href="http://www.linkedin.com/in/jonathan-lazzara-844490106/" rel="noopener noreferrer nofollow" target="_blank">www.linkedin.com/in/jonathan-lazzara-844490106/</a></li> </ul> Additional resources: <ul> <li>Website: <a href="http://www.theundeclaredpodcast.com/" rel="noopener noreferrer nofollow" target="_blank">www.theundeclaredpodcast.com</a></li> <li>Website: <a href="http://www.upandup.agency/" rel="noopener noreferrer nofollow" target="_blank">www.upandup.agency</a></li> <li>Email: <a href="mailto:contact@upandup.agency" rel="noopener noreferrer">contact@upandup.agency</a></li> </ul>

Managing a Merger and Scaling Your Marketing Efforts, with Jonathan Lazzara