Andrea Zahumensky's guest appearances

Andrea Zahumensky

Marketing Vanguard

Authentic Influence

The CMO Podcast

Tariq Hassan

Deborah Wahl

Raja Rajamannar

Greg Lyons

Jill Gregory

Linda Boff

Fernando Machado

Suzy Deering

Kory Marchisotto

Elizabeth Preis

Jeff Jones

Kate Huyett

Chris Brandt

Heidi Browning

Vinoo Vijay

OwlTail

Andrea Zahumensky is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiatives for the restaurant locations around the world. Andrea has worked on some of the most interesting campaigns including their partnership with Crocs, the resurrection of Colonel Sanders and even a dating simulator for the Colonel!In this conversation, Andrea shares why her team brought Colonel Sanders to the forefront of KFC's branding and how the values of the restaurant's founder made an impact on their sales and awareness.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

<a href="https://www.linkedin.com/in/andrea-zahumensky-aa70b65/" rel="nofollow" target="_blank">Andrea Zahumensky</a> is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiatives for the restaurant locations around the world. Andrea has worked on some of the most interesting campaigns including their partnership with Crocs, the resurrection of Colonel Sanders and even a dating simulator for the Colonel!In this conversation, Andrea shares why her team brought Colonel Sanders to the forefront of KFC's branding and how the values of the restaurant's founder made an impact on their sales and awareness.  See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Andrea Zahumensky (KFC ) | How Core Values Impact Profits at KFC

On today's episode, we kick off 2020 with a brand that'll make you say YUM! It's KFC, and I'm joined by their CMO Andrea Zahumensky. Today, you'll learn:  Andrea's journey to KFC; what drives her How Andrea feels KFC lost their way, and how "Re-Colonel-ization" helped to bring the brand back to what matters Interesting tactics to build community, like virtual influencers and branded video games Andrea's vision for the future of KFC How to be a more authentic leader  Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, we kick off 2020 with a brand that'll make you say YUM! It's KFC, and I'm joined by their CMO Andrea Zahumensky. Today, you'll learn: <ul> <li>Andrea's journey to KFC; what drives her</li> <li>How Andrea feels KFC lost their way, and how "Re-Colonel-ization" helped to bring the brand back to what matters</li> <li>Interesting tactics to build community, like virtual influencers and branded video games</li> <li>Andrea's vision for the future of KFC</li> <li>How to be a more authentic leader</li> </ul> Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow" target="_blank">https://www.linkedin.com/in/adamjconner/</a> or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow" target="_blank">https://www.podcast.vivoom.co/</a>. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">(CC BY-SA 4.0)</a>

A Kentucky Fried Chat with KFC CMO Andrea Zahumensky

Andrea Zahumensky, CMO of KFC U.S. is a “small town girl, raised on small town values” and learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, it has remained a consistent truth in her life and helped her earn her role as CMO of an iconic $4B brand. Tune in to hear her insightful career tips and the exciting marketing initiatives she’s driving at KFC, including innovative food mash-ups and creative campaigns that uses marketing as a “magnet vs a mirror”. Hosted on Acast. See acast.com/privacy for more information.

Andrea Zahumensky, CMO of KFC U.S. is a “small town girl, raised on small town values” and learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, it has remained a consistent truth in her life and helped her earn her role as CMO of an iconic $4B brand. Tune in to hear her insightful career tips and the exciting marketing initiatives she’s driving at KFC, including innovative food mash-ups and creative campaigns that uses marketing as a “magnet vs a mirror”. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Andrea Zahumensky, CMO of KFC U.S. - The (Un) Comfort Principal