Markus Kramer's guest appearances

Markus Kramer

Smart People Podcast

The Worldly Marketer Podcast

Employer Branding Podcast

The New P&L - Principles & Leadership in Business

Entrepreneur & Leadership Live Talk

PERSPEKTIVENWECHSEL by Mike Wachter und Beat Jenny 

Bryan Adams

James Ellis

Andy Molinsky

David Epstein

Andrew Sinkov

Chris Bailey

Nir Eyal

Joe Navarro

Michael Bungay Stanier

David Burkus

Adam Grant

Laura Roeder

Guy Kawasaki

Amy Herman

Srini Pillay

OwlTail

Wir gehen weiter auf unserer Entdeckungsreise für Coaching und Mentoring. Heute zu Gast Markus Kramer von brandaffairs. Wir sprechen mit Ihm über «Purpose» und wie du mit Kopf und Herz zu deiner Unternehmensstrategie findest. Mehr zu Markus Kramer: https://www.linkedin.com/in/markuskramer/ Hier geht es zum E-Book: https://brandaffairs.ch/das-purpose-e-book-von-markus-kramer/

Wir gehen weiter auf unserer Entdeckungsreise für Coaching und Mentoring. Heute zu Gast Markus Kramer von brandaffairs. Wir sprechen mit Ihm über «Purpose» und wie du mit Kopf und Herz zu deiner Unternehmensstrategie findest. Mehr zu Markus Kramer: <a href="https://www.linkedin.com/in/markuskramer/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markuskramer/</a> Hier geht es zum E-Book: <a href="https://brandaffairs.ch/das-purpose-e-book-von-markus-kramer/" rel="nofollow" target="_blank">https://brandaffairs.ch/das-purpose-e-book-von-markus-kramer/</a>

PERSPEKTIVENWECHSEL - FOLGE 37a | INTERVIEW MIT MARKUS KRAMER - WIE PURPOSE ZUM TRANFSORMATIONSTREIBER FÜR DEIN UNTERNEHMEN WIRD 

🔥Employer Value Proposition &amp; Employer Branding are not just buzzwords but have business relevance. Markus Kramer, Managing Partner of Brand Affairs and Daniel Peter Paul Müller, Partner of Mercuri Urval, will give you fact-based insights. They give an insight into their highly topical employer branding study and give an outlook on the consequences for companies. Check out this 🙂 purpose-driven 🍀 expert talk! 🚀 In today's episode, we take a closer look at what this means for companies, leaders and organizations around the world. 🎓 Markus and Daniel answer the following questions, among many others:💡What is an employer value proposition or an employer brand?💡Why was this study so important?💡How was the study carried out?💡What are the key findings?💡What are the tips for businesses?💡Why is purpose so important for organizations?   Do you have Feedback?  I’d love to hear your thoughts so hit reply and let me know. Don't forget to subscribe to my YouTube channel ▶️ and activate the bell 🔔 so you don't miss any episode of this podcast in the future. 🚀 You can find out more about the fascinating work of Daphna Horowitz under the following links 🌍 LinkedIn Markus 🌍 LinkedIn Daniel 🌏 Brand Affairs 📪 Mercuri Urval __ 🎬 VISIT ME ON YOUTUBE Further valuable information on trend, sustainable, innovative and people-focused business models can be found under the following links: 🚀 BLOG  🚀 FACEBOOK 🚀 TWITTER 🚀 LINKEDIN 🚀 INSTAGRAM 📚 AMAZON 📚 Read my book Create Future Today. Soon out in English as well.  ---   Send in a voice message: https://anchor.fm/dr-michael-thiemann/message

🔥Employer Value Proposition &amp; Employer Branding are not just buzzwords but have business relevance. Markus Kramer, Managing Partner of Brand Affairs and Daniel Peter Paul Müller, Partner of Mercuri Urval, will give you fact-based insights. They give an insight into their highly topical employer branding study and give an outlook on the consequences for companies. Check out this 🙂 purpose-driven 🍀 expert talk! 🚀 In today's episode, we take a closer look at what this means for companies, leaders and organizations around the world. 🎓 Markus and Daniel answer the following questions, among many others: 💡What is an employer value proposition or an employer brand? 💡Why was this study so important? 💡How was the study carried out? 💡What are the key findings? 💡What are the tips for businesses? 💡Why is purpose so important for organizations? Do you have Feedback? I’d love to hear your thoughts so hit reply and let me know. Don't forget to subscribe to my <a rel="noopener">YouTube channel ▶️</a> and activate the bell 🔔 so you don't miss any episode of this podcast in the future. 🚀 You can find out more about the fascinating work of Daphna Horowitz under the following links 🌍 <a href="http://www.linkedin.com/in/markuskramer" rel="noopener nofollow" target="_blank">LinkedIn Markus</a> 🌍 <a href="linkedin.com/in/daniel-peter-paul-müller-72b96819" rel="noopener nofollow" target="_blank">LinkedIn Daniel</a> 🌏 <a href="https://brandaffairs.ch/de/team-member/markus-kramer-2/" rel="noopener nofollow" target="_blank">Brand Affairs</a> 📪 <a href="https://www.mercuriurval.com/de-ch/kontaktieren-sie-uns/unsere-berater/switzerland/zurich/daniel-muller/" rel="noopener nofollow" target="_blank">Mercuri Urval</a> __ 🎬 <a href="https://t1p.de/MichaelThiemannYouTubeChannel " rel="noopener nofollow" target="_blank">VISIT ME ON YOUTUBE</a> Further valuable information on trend, sustainable, innovative and people-focused business models can be found under the following links: 🚀 <a href="https://www.strategy-lab.com/ratgeber" rel="noopener nofollow" target="_blank">BLOG</a> 🚀 <a href="https://www.facebook.com/CreateFutureToday/" rel="noopener nofollow" target="_blank">FACEBOOK</a> 🚀 <a rel="noopener">TWITTER</a> 🚀 <a href="https://linkedin.com/in/strategy-lab" rel="noopener nofollow" target="_blank">LINKEDIN</a> 🚀 <a href="https://www.instagram.com/createfuturetoday" rel="noopener nofollow" target="_blank">INSTAGRAM</a> 📚<a href="https://t1p.de/MichaelThiemannAmazon" rel="noopener nofollow" target="_blank"> AMAZON</a> 📚 Read my book <a href="https://amzn.to/3032aWh" rel="noopener nofollow" target="_blank">Create Future Today</a>. Soon out in English as well. --- Send in a voice message: <a href="https://anchor.fm/dr-michael-thiemann/message" rel="nofollow" target="_blank">https://anchor.fm/dr-michael-thiemann/message</a>

Podcast #13 with Markus Kramer & Daniel Müller: How to Create an Attractive Employer Value Proposition?

Talking about ‘Purpose’ – a brand’s Purpose - is increasingly de rigueur within the business community today. However, sometimes a large gulf exists between a brand vocalising commitment to its defined Purpose and it then authentically and enthusiastically weaving it into the heart of its culture and delivering on it every day. This week, The New P&amp;L speaks to Markus Kramer, Managing Partner at Brand Affairs and co-author of ‘The Guiding Purpose Strategy – a Navigational Code for Growth’. Markus has built a career working with some of the most well-known and respected global brands including Aston Martin, Harley-Davidson and Ferrari - helping them to deliver brand and commercial value through rediscovering and aligning their Purpose. We discuss with Markus what defines ‘Purpose’ in a business context, how you measure the depth of a brand’s and its employees’ commitment to its Purpose and the commercial business case for it; as well as whether Purpose can play a positive role in helping to reignite genuine technological innovation as we move into the fourth industrial revolution. To find out more or order a copy of 'The Guiding Purpose Strategy' go to: www.markuskramer.net--- Send in a voice message: https://podcasters.spotify.com/pod/show/principlesandleadership/messageSupport this podcast: https://podcasters.spotify.com/pod/show/principlesandleadership/support

Talking about ‘Purpose’ – a brand’s Purpose - is increasingly de rigueur within the business community today. However, sometimes a large gulf exists between a brand vocalising commitment to its defined Purpose and it then authentically and enthusiastically weaving it into the heart of its culture and delivering on it every day. This week, The New P&amp;L speaks to Markus Kramer, Managing Partner at Brand Affairs and co-author of ‘The Guiding Purpose Strategy – a Navigational Code for Growth’. Markus has built a career working with some of the most well-known and respected global brands including Aston Martin, Harley-Davidson and Ferrari - helping them to deliver brand and commercial value through rediscovering and aligning their Purpose. We discuss with Markus what defines ‘Purpose’ in a business context, how you measure the depth of a brand’s and its employees’ commitment to its Purpose and the commercial business case for it; as well as whether Purpose can play a positive role in helping to reignite genuine technological innovation as we move into the fourth industrial revolution. To find out more or order a copy of 'The Guiding Purpose Strategy' go to: <a href="http://www.markuskramer.net" rel="nofollow" target="_blank">www.markuskramer.net</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/principlesandleadership/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/principlesandleadership/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/principlesandleadership/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/principlesandleadership/support</a>

The New P&L speaks to Markus Kramer, co-author of ‘The Guiding Purpose Strategy’ & Managing Partner, Brand Affairs

Markus Kramer is a Managing Partner at Brand Affairs AG, an independent PR &amp; Communications agency headquartered in Zurich. He is a brand strategy expert, with a deep knowledge of global marketing, and media &amp; reputation management across multiple sectors, including luxury, automotive, financial services, and government institutions. A native of Switzerland, Markus began his marketing career two decades ago, on the client side of the industry, at the Swiss offices of Honda. In 2003, he joined the Harley-Davidson Motor Company, where he led marketing efforts for over six years, first for the Swiss market and eventually as the Marketing Operations Director for EMEA (Europe, the Middle East &amp; Africa). From there, took on the role of Global Marketing Director at Aston Martin, based in the U.K. In 2013, Markus transitioned to the agency side by joining Brand Affairs as a Managing Partner. Since then, he has divided his time between London and Zurich, and he has become an Associate Professor of Brand Management at the Faculty of Management Sciences of the Cass Business School in London. He is the author of The Guiding Purpose Strategy: A Navigational Code for Brand Growth. And he is also a current Board Member of the Swiss-based BPN Foundation, a non-profit that supports entrepreneurship in developing countries.   Links:  Markus’ personal website Markus’ book: “The Guiding Purpose Strategy” Brand Affairs website Brand Affairs on LinkedIn Brand Affairs on Facebook Brand Affairs on Instagram Brand Affairs on Twitter Markus on LinkedIn Markus on Twitter    This episode was sponsored by Vistatec.

Markus Kramer is a Managing Partner at Brand Affairs AG, an independent PR &amp; Communications agency headquartered in Zurich. He is a brand strategy expert, with a deep knowledge of global marketing, and media &amp; reputation management across multiple sectors, including luxury, automotive, financial services, and government institutions. A native of Switzerland, Markus began his marketing career two decades ago, on the client side of the industry, at the Swiss offices of Honda. In 2003, he joined the Harley-Davidson Motor Company, where he led marketing efforts for over six years, first for the Swiss market and eventually as the Marketing Operations Director for EMEA (Europe, the Middle East &amp; Africa). From there, took on the role of Global Marketing Director at Aston Martin, based in the U.K. In 2013, Markus transitioned to the agency side by joining Brand Affairs as a Managing Partner. Since then, he has divided his time between London and Zurich, and he has become an Associate Professor of Brand Management at the Faculty of Management Sciences of the Cass Business School in London. He is the author of The Guiding Purpose Strategy: A Navigational Code for Brand Growth. And he is also a current Board Member of the Swiss-based BPN Foundation, a non-profit that supports entrepreneurship in developing countries. Links: <ul> <li><a href="https://www.markuskramer.net/" rel="nofollow" target="_blank">Markus’ personal website</a></li> <li><a href="http://guidingpurposestrategy.com/" rel="nofollow" target="_blank">Markus’ book: “The Guiding Purpose Strategy”</a></li> <li><a href="https://brandaffairs.ch/en/" rel="nofollow" target="_blank">Brand Affairs website</a></li> <li><a href="https://www.linkedin.com/company/brand-affairs-ag/" rel="nofollow" target="_blank">Brand Affairs on LinkedIn</a></li> <li><a href="https://www.facebook.com/brandaffairs" rel="nofollow" target="_blank">Brand Affairs on Facebook</a></li> <li><a href="https://www.instagram.com/brandaffairs/" rel="nofollow" target="_blank">Brand Affairs on Instagram</a></li> <li><a href="https://twitter.com/BrandAffairsPR" rel="nofollow" target="_blank">Brand Affairs on Twitter</a></li> <li><a href="https://www.linkedin.com/in/markuskramer/" rel="nofollow" target="_blank">Markus on LinkedIn</a></li> <li><a href="https://twitter.com/markus_kramer" rel="nofollow" target="_blank">Markus on Twitter</a></li> </ul> This episode was sponsored by <a href="https://vistatec.com/" rel="noopener nofollow" target="_blank">Vistatec</a>.

TWM 192: How Global Brands Can Position Themselves Through Clarity of Purpose w/ Markus Kramer

The power of Purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could improve your employer brand.Markus Kramer advises Boards, Executives and Operational Teams on all aspects of strategic positioning, growth and brand management. The brands Markus has worked with include Harley-Davidson, Aston Martin, Luxury Goods, Financial Services Firms, Technology brands, NOGs, startups and many more. Markus is Visiting Professor in Strategic Brand Management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA) and speaks regularly at select conferences and business schools around the world.Connect with Markus on LinkedIn: https://www.linkedin.com/in/markuskramer/The Guiding Purpose Strategy book: http://guidingpurposestrategy.com/Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15]Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0Check out the Employer Brand Index: https://employerbrandindex.coShow-notes will be available at https://employerbrandingpodcast.comGot questions or feedback? Email: jorgen@linkhumans.com

The power of Purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could improve your employer brand. Markus Kramer advises Boards, Executives and Operational Teams on all aspects of strategic positioning, growth and brand management. The brands Markus has worked with include Harley-Davidson, Aston Martin, Luxury Goods, Financial Services Firms, Technology brands, NOGs, startups and many more. Markus is Visiting Professor in Strategic Brand Management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA) and speaks regularly at select conferences and business schools around the world. Connect with Markus on LinkedIn: <a href="https://www.linkedin.com/in/markuskramer/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markuskramer/</a> The Guiding Purpose Strategy book: <a href="http://guidingpurposestrategy.com/" rel="nofollow" target="_blank">http://guidingpurposestrategy.com/</a> Employer Brand Strategies Conference in San Diego, 22-24 May: <a href="https://employerbrandingstrategies.com" rel="nofollow" target="_blank">https://employerbrandingstrategies.com</a> [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: <a href="https://hubs.ly/H0b6bLH0" rel="nofollow" target="_blank">https://hubs.ly/H0b6bLH0</a> Check out the Employer Brand Index: <a href="https://employerbrandindex.co" rel="nofollow" target="_blank">https://employerbrandindex.co</a> Show-notes will be available at <a href="https://employerbrandingpodcast.com" rel="nofollow" target="_blank">https://employerbrandingpodcast.com</a> Got questions or feedback? Email: jorgen@linkhumans.com

The Power of Purpose for Employer Brands, with Markus Kramer

Markus Kramer - What's in a luxury brand? In this episode we are uncovering the secrets of the world of luxury. For example, how did Apple become the most recognized brand in the world? Why were high heels originally designed for men? And why would anyone EVER pay $5,000,000 for a watch? Learn how luxury brands are able to charge such a premium, and how you can use these same principals to build your business or your own personal brand. Our guest this week is luxury brand expert, Markus Kramer.Markus specializes in helping brands and businesses grow stronger. He advises Boards, Executives and Operational Teams as well as Private Equity and Growth Funds on all aspects of strategic positioning, growth through active brand management, marketing, communication and retail development. Among other things, Markus is known for helping Aston Martin (Global Marketing Director) and Harley-Davidson (Marketing Director EMEA) build, scale and deliver their fascinating brands to more people in more places around the world.Markus is Swiss at heart, an architect by training and holds degrees in Marketing &amp; Brand Management, International Project Management from the University of California in Berkeley (USA) and an MBA from the SAID Business School at the University of Oxford (UK). Markus is fluent in five languages and lives with his wife and three young children on the shores of lake Zurich in Switzerland."Luxury is a demonstration of social power."- Markus KramerQuotes from Markus: What we learn in this episode:What does it mean to be a brand?What defines a luxury brand?Why men invented and wore high heels.How do you improve your brand or the brand of your business?Resources:http://www.markuskramer.net/ http://brandaffairs.com/--This episode is brought to you by:SmartThings: Go to http://www.smartthings.com/smartpeople to get 10% off a Home Security Kit or Solution Kit with promo code: SMARTPEOPLEFuture Advisor: Let new technology give you complete clarity on all of your investments and a plan to meet your goals sooner - Go to www.futureadvisor.com/smartpeople for your 3 month free premium portfolio management.       Learn more about your ad choices. Visit megaphone.fm/adchoices

Markus Kramer - What's in a luxury brand? In this episode we are uncovering the secrets of the world of luxury. For example, how did Apple become the most recognized brand in the world? Why were high heels originally designed for men? And why would anyone EVER pay $5,000,000 for a watch? Learn how luxury brands are able to charge such a premium, and how you can use these same principals to build your business or your own personal brand. Our guest this week is luxury brand expert, Markus Kramer. Markus specializes in helping brands and businesses grow stronger. He advises Boards, Executives and Operational Teams as well as Private Equity and Growth Funds on all aspects of strategic positioning, growth through active brand management, marketing, communication and retail development. Among other things, Markus is known for helping Aston Martin (Global Marketing Director) and Harley-Davidson (Marketing Director EMEA) build, scale and deliver their fascinating brands to more people in more places around the world. Markus is Swiss at heart, an architect by training and holds degrees in Marketing &amp; Brand Management, International Project Management from the University of California in Berkeley (USA) and an MBA from the SAID Business School at the University of Oxford (UK). Markus is fluent in five languages and lives with his wife and three young children on the shores of lake Zurich in Switzerland. "Luxury is a demonstration of social power." - Markus Kramer Quotes from Markus:  What we learn in this episode: What does it mean to be a brand? What defines a luxury brand? Why men invented and wore high heels. How do you improve your brand or the brand of your business? Resources: <a href="http://www.markuskramer.net/" rel="nofollow" target="_blank">http://www.markuskramer.net/</a> <a href="http://brandaffairs.com/" rel="nofollow" target="_blank">http://brandaffairs.com/</a> -- This episode is brought to you by: SmartThings: Go to <a href="http://www.smartthings.com/smartpeople" rel="nofollow" target="_blank">http://www.smartthings.com/smartpeople</a> to get 10% off a Home Security Kit or Solution Kit with promo code: SMARTPEOPLE Future Advisor: Let new technology give you complete clarity on all of your investments and a plan to meet your goals sooner - Go to <a href="http://www.futureadvisor.com/smartpeople" rel="nofollow" target="_blank">www.futureadvisor.com/smartpeople</a> for your 3 month free premium portfolio management. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>