Esai Arasi's guest appearances

Esai Arasi

The Copywriter Club Podcast

Process to Profitability

The Great Escape

Authenticity is Addictive

Sara Vartanian

Maggie Patterson

Ashley Gartland

Allison Carpio

Christina Scalera

Ellen Yin

Jordan Gill

Keina Newell

Heather Dominick

Belinda Ellsworth

Joanna Wiebe

Val Geisler

Charlie Gilkey

Ray Edwards

Josh Garofalo

OwlTail

On the 276th episode of The Copywriter Club Podcast, Esai Arasi hops on the show. Esai is a Social Media Manager and Strategist who helps copywriters with their content strategy to get the most out of their content. Social media has the potential to expand your reach and connect with more leads, and in this episode, Esai walks us through how you can use it to its greatest potential.Here’s how it goes down: 	Esai’s transition from psychological trainer to copywriter and social media strategist. 	How to guide someone to change their behavior *willingly*. 	Why belief is of utmost importance in creating changed behavior. 	Human psychology and the roots of how humans change and evolve over time. 	How Esai has transferred her skills into copywriting. 	The process for implementing change and making it fun (and easier). 	Being good at the skill but struggling with the business aspect of acquiring clients. 	How credentials and formal education can help you build foundational skills in your business. 	How to create a minimum viable product and implement it into your business. Does it need to be perfect? 	The benefits of having an insatiable curiosity for learning and mastering the craft of copywriting. 	How not to get stuck in the learning phase of your business and lean into the doing.  	Why you need to build stamina for failure and how to use it to your advantage. 	What copywriters can improve in marketing their business. 	The worst content strategy advice you could be listening to and what to do instead. 	Working in other countries and charging a premium price. 	How to train your team in mimicking your processes. 	Esai’s future business plans and how she intends to help women learn English and gain better job opportunities.From social media strategy to strengthening your behavioral psychology skills, this episode is a must-listen (or read).The people and stuff we mentioned on the show:Kira’s websiteRob’s websiteThe Copywriter Club In Real Life EventThe Copywriter Club Facebook GroupThe Copywriter UndergroundConnect with Esai Esai’s episode on The Great Escape with Jacob SuckowPrimalBranding Principles of Marketing Organizational BehaviorE-MythEpisode 54Episode 106Jared’s website Full Transcript:Kira:  For many copywriters, social media is a necessary evil. Many of us dread showing up on social media, I am one of those people. But we also realize visibility on social media can be a game changer for our business. For the 276th episode of The Copywriter Club Podcast, we're joined by Esai Arasi. Esai is a member of our Think Tank Mastermind, a copywriter and a social media strategist who helps copywriters, oftentimes copywriters who dread social media, and helps them navigate social media so they can stand out to premium clients. And today I am so excited to sit here with my co-host Jared MacDonald. So Jared, thanks for being here. I appreciate it.Jared:  Thanks for having me, Kira. Always a pleasure.Kira:  It's been so long since we got to hang out. So, I'm glad you're here today. And why don't you just introduce yourself? Let us know who you are, what you do.Jared:  Sure, sounds good. Yeah. So, it's been a little while, but yeah, if we haven't met, my name is Jared MacDonald and I'm a growth coach for one person service-based businesses, helping with a lot of different perspectives from sales to tech and just overall, just some of the challenges that I've found that come easy to me, but are pretty headache conducing for my friends in the service-based business space. And then on the client side, I do a lot of UX strategy, user experience strategy. So, customer journey mapping and customer research kind of main specialties there.Kira:  And can you just share like the clients, the types of clients you typically work with?Jared:  Yeah, yeah. They've... It's ranged over the years, but largely enterprise.

On the 276th episode of The Copywriter Club Podcast, Esai Arasi hops on the show. Esai is a Social Media Manager and Strategist who helps copywriters with their content strategy to get the most out of their content. Social media has the potential to expand your reach and connect with more leads, and in this episode, Esai walks us through how you can use it to its greatest potential. Here’s how it goes down: 	Esai’s transition from psychological trainer to copywriter and social media strategist. 	How to guide someone to change their behavior *willingly*. 	Why belief is of utmost importance in creating changed behavior. 	Human psychology and the roots of how humans change and evolve over time. 	How Esai has transferred her skills into copywriting. 	The process for implementing change and making it fun (and easier). 	Being good at the skill but struggling with the business aspect of acquiring clients. 	How credentials and formal education can help you build foundational skills in your business. 	How to create a minimum viable product and implement it into your business. Does it need to be perfect? 	The benefits of having an insatiable curiosity for learning and mastering the craft of copywriting. 	How not to get stuck in the learning phase of your business and lean into the doing. 	Why you need to build stamina for failure and how to use it to your advantage. 	What copywriters can improve in marketing their business. 	The worst content strategy advice you could be listening to and what to do instead. 	Working in other countries and charging a premium price. 	How to train your team in mimicking your processes. 	Esai’s future business plans and how she intends to help women learn English and gain better job opportunities. From social media strategy to strengthening your behavioral psychology skills, this episode is a must-listen (or read). The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club In Real Life Event The Copywriter Club Facebook Group The Copywriter Underground Connect with Esai  Esai’s episode on The Great Escape with Jacob Suckow PrimalBranding Principles of Marketing Organizational Behavior E-Myth Episode 54 Episode 106 Jared’s website Full Transcript: Kira:  For many copywriters, social media is a necessary evil. Many of us dread showing up on social media, I am one of those people. But we also realize visibility on social media can be a game changer for our business. For the 276th episode of The Copywriter Club Podcast, we're joined by Esai Arasi. Esai is a member of our Think Tank Mastermind, a copywriter and a social media strategist who helps copywriters, oftentimes copywriters who dread social media, and helps them navigate social media so they can stand out to premium clients. And today I am so excited to sit here with my co-host Jared MacDonald. So Jared, thanks for being here. I appreciate it. Jared:  Thanks for having me, Kira. Always a pleasure. Kira:  It's been so long since we got to hang out. So, I'm glad you're here today. And why don't you just introduce yourself? Let us know who you are, what you do. Jared:  Sure, sounds good. Yeah. So, it's been a little while, but yeah, if we haven't met, my name is Jared MacDonald and I'm a growth coach for one person service-based businesses, helping with a lot of different perspectives from sales to tech and just overall, just some of the challenges that I've found that come easy to me, but are pretty headache conducing for my friends in the service-based business space. And then on the client side, I do a lot of UX strategy, user experience strategy. So, customer journey mapping and customer research kind of main specialties there. Kira:  And can you just share like the clients, the types of clients you typically work with? Jared:  Yeah, yeah. They've... It's ranged over the years, but largely enterprise.

TCC Podcast #276: Changing Human Behavior, Creating a Minimum Viable Product, and Social Media Strategy with Esai Arasi

Esai is joining us today to talk about why quiz funnels are such an effective tool for building your email list. She walks us through choosing an idea for your quiz, planning and writing the questions and results, and what comes after someone submits. She also shares he recommendations on quiz software and how to build a quiz that brings the right people into your funnels. Topics Discussed:  Why quiz funnels are such an effective tool for building an email list Deciding on an idea for your quiz Planning your quiz and where it should lead people How many questions and how many results are best when creating a quiz Writing questions that lead people to the right result What to deliver after someone completes your quiz Esai’s recommendations on quiz software  Resources Discussed:   Flow by Mihaly Csikszentmihalyi  The Mom Test by Rob Fitzpatrick Amy Porterfield Jordan Gill’s  ‘Which Type of VIP Day Should You Create?’ Quiz Salma Sheriff Website Design Done-in-a-Day ActiveCampaign Hootsuite Buffer Interact Outgrow Allison Carpio’s Quiz Funnel VIP Day Chanti Zak's Quiz Funnel Opt-In  Connect with Esai: Esai was an experiential learning specialist who spent 12 years researching and creating frameworks for helping people change their behavior. Since 2016, she has been using her expertise in helping introverted copywriters create and sell productized services, courses, and high-touch masterminds. One of the ways she does that is by creating Quiz Funnels that build highly engaged, and qualified email subscribers.  Website Instagram LinkedIn Step-by-Step Guide for Creating a Quiz Funnel workbook 

Esai is joining us today to talk about why quiz funnels are such an effective tool for building your email list. She walks us through choosing an idea for your quiz, planning and writing the questions and results, and what comes after someone submits. She also shares he recommendations on quiz software and how to build a quiz that brings the right people into your funnels. Topics Discussed: <ul> <li>Why quiz funnels are such an effective tool for building an email list</li> <li>Deciding on an idea for your quiz</li> <li>Planning your quiz and where it should lead people</li> <li>How many questions and how many results are best when creating a quiz</li> <li>Writing questions that lead people to the right result</li> <li>What to deliver after someone completes your quiz</li> <li>Esai’s recommendations on quiz software</li> </ul> Resources Discussed: <ul> <li><a href="https://www.amazon.com/Flow-Psychology-Experience-Perennial-Classics/dp/0061339202" rel="nofollow" target="_blank"> Flow</a> by Mihaly Csikszentmihalyi</li> <li><a href="https://www.amazon.in/Mom-Test-Customers-Business-Everyone/dp/1492180742/ref=sr_1_1?dchild=1&amp;keywords=mom+test&amp;qid=1626733883&amp;sr=8-1" rel="nofollow" target="_blank"> The Mom Test</a> by Rob Fitzpatrick</li> <li><a href="https://www.amyporterfield.com/" rel="nofollow" target="_blank">Amy Porterfield</a></li> <li>Jordan Gill’s <a href="https://samanthamabe--thekoladagroup.thrivecart.com/done-in-a-day/5fd1af1e9f51e/" rel="nofollow" target="_blank"> ‘Which Type of VIP Day Should You Create?’ Quiz</a></li> <li>Salma Sheriff <a href="https://salmasheriff.com/website-design-in-a-day/" rel="nofollow" target="_blank">Website Design Done-in-a-Day</a></li> <li><a href="https://www.activecampaign.com/" rel="nofollow" target="_blank">ActiveCampaign</a></li> <li><a href="https://www.hootsuite.com/" rel="nofollow" target="_blank">Hootsuite</a></li> <li><a href="https://buffer.com/" rel="nofollow" target="_blank">Buffer</a></li> <li><a href="https://interact.grsm.io/5nm0bdj4b8l0" rel="nofollow" target="_blank">Interact</a></li> <li><a href="https://outgrow.grsm.io/2w2ipiwqhe5982" rel="nofollow" target="_blank">Outgrow</a></li> <li>Allison Carpio’s <a href="https://www.theconversionkitchen.com/quiz-vip/" rel="nofollow" target="_blank">Quiz Funnel VIP Day</a></li> <li>Chanti Zak's <a href="https://chantizak.com/quiz" rel="nofollow" target="_blank">Quiz Funnel Opt-In</a></li> </ul> Connect with Esai: Esai was an experiential learning specialist who spent 12 years researching and creating frameworks for helping people change their behavior. Since 2016, she has been using her expertise in helping introverted copywriters create and sell productized services, courses, and high-touch masterminds. One of the ways she does that is by creating Quiz Funnels that build highly engaged, and qualified email subscribers. <ul> <li><a href="https://elysienne.in/" rel="nofollow" target="_blank">Website</a></li> <li><a href="https://www.instagram.com/elysienne.in/" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="https://www.linkedin.com/in/esaiarasi/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://elysienne.ac-page.com/quiz-funnel-lead-magnet" rel="nofollow" target="_blank">Step-by-Step Guide for Creating a Quiz Funnel workbook</a></li> </ul>

Building an Engaged Email List with a Quiz with Esai Arasi