Victoria Crittenden's guest appearances

Victoria Crittenden

Womanity - Women in Unity

Sarah Lee

Marie Claire

Ellen Johnson Sirleaf

Gerda Steyn

Michelle Wong

Steve Biko

Walter Sisulu

Lauren Beukes

Julia Wells

Claire Johnstone

Rebecca Malope

Penny Williams

Naledi Pandor

Sandra McCardell

Louisa Mojela

OwlTail

This week we talk to Professor Victoria Crittenden, Professor of Marketing and Chair of the Marketing Division at Babson College USA. We address female entrepreneurship through direct selling, highlighting some of the benefits it yields, such as financial independence, empowerment choices and self confidence. Success in the direct selling space is dependent on entrepreneurs engaging with their customers. Social media is increasingly replacing the traditional door-to-door physical contact approach. Therefore, for women to increase their odds of success they need to master their social media skills to build client networks and accrue social capital. We discuss education as a tool to overcome poverty, the value of role models and women in leadership. Tune in for more…

Prof Victoria Crittenden: Babson College USA