Katie Marrache's guest appearances

Katie Marrache

This Much I Know - The Seedcamp Podcast

Riding Unicorns: Venture Capital | Entrepreneurship | Technology

Carlos Eduardo Espinal

Hamish Grierson

Calum Chace

Paul Murphy

Andy McLoughlin

Scott Harrison

Eamonn Carey

Patrick Campbell

Sean Ellis

Sonny Vu

Phil Libin

Andrew Scott

Tom Goodwin

Ryan Holmes

Joseph Gordon-Levitt

OwlTail

Katie Marrache is a Partner at JamJar Ventures, a VC firm founded by the people behind the hugely popular Innocent drinks. Katie is the definition of a go-getter. Whilst at University she secured an internship with Dragons’ Den investor, James Caan, which saw her manage the entrepreneurs portfolio of consumer investments. After a short stint working in television Katie joined Innocent drinks as a category manager, which once again saw her manage an investment portfolio. In 2017 she made Partner and with it became Europe's youngest ever female venture capital partner.Speaking to Riding Unicorns Katie reflects on her career to date, how she as a VC quantifies the size of a market and the benefits of focusing on product. In what turned out to be a discussion full of fascinating insights and opinions James, Hector and Katie also go on to discuss the trends that most excite them in the consumer space and the marketing strategies they feel are most effective when going to market. Make sure to like and subscribe to the Riding Unicorns podcast to never miss an episode. Also don't forget to give Riding Unicorns a follow on Twitter and LinkedIn to keep on top of the latest developments.

Katie Marrache is a Partner at JamJar Ventures, a VC firm founded by the people behind the hugely popular Innocent drinks. Katie is the definition of a go-getter. Whilst at University she secured an internship with Dragons’ Den investor, James Caan, which saw her manage the entrepreneurs portfolio of consumer investments. After a short stint working in television Katie joined Innocent drinks as a category manager, which once again saw her manage an investment portfolio. In 2017 she made Partner and with it became Europe's youngest ever female venture capital partner.Speaking to Riding Unicorns Katie reflects on her career to date, how she as a VC quantifies the size of a market and the benefits of focusing on product. In what turned out to be a discussion full of fascinating insights and opinions James, Hector and Katie also go on to discuss the trends that most excite them in the consumer space and the marketing strategies they feel are most effective when going to market. Make sure to like and subscribe to the Riding Unicorns podcast to never miss an episode. Also don't forget to give Riding Unicorns a follow on Twitter and LinkedIn to keep on top of the latest developments.

S4E10 - Katie Marrache, Partner @ JamJar Investments

Katie Marrache began her career working for entrepreneur and Dragons’ Den investor, James Caan. After landing an internship with him straight out of university, she was soon charged with managing Cann’s portfolio of consumer investments at his investment firm Hamilton Bradshaw. A brief detour into television journalism at the BBC followed, after which she joined London-based Innocent drinks as a category manager, and began looking after the investment portfolio of the Innocent founders. She joined JamJar Investments, their official VC fund investing in online and offline consumer brands, when it was launched -- making partner in 2017.Speaking to Seedcamp partner Carlos Espinal, Katie recalls her journey into venture and the biggest lessons learnt early on working with James. She dives further into JamJar's thesis and the five most important things to bear in mind when consumer facing brands: (1) be authentic, (2) be creative (3) recruit effectively, as your early team are your biggest brand advocates, (4) track performance metrics, and (5) spend time on product. 'The product is the brand,' she says. 'You can spend a long time crafting how it looks and sounds rather than what it is'.Show notes:Carlos Medium: sdca.mp/2entVR3Seedcamp: www.seedcamp.comJamJar: www.jamjarinvestments.comRelated bio links:Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/ceeKatie: linkedin.com/in/katie-marrache-98207a15 / twitter.com/katiemarrache

Katie Marrache began her career working for entrepreneur and Dragons’ Den investor, James Caan. After landing an internship with him straight out of university, she was soon charged with managing Cann’s portfolio of consumer investments at his investment firm Hamilton Bradshaw. A brief detour into television journalism at the BBC followed, after which she joined London-based Innocent drinks as a category manager, and began looking after the investment portfolio of the Innocent founders. She joined JamJar Investments, their official VC fund investing in online and offline consumer brands, when it was launched -- making partner in 2017. Speaking to Seedcamp partner Carlos Espinal, Katie recalls her journey into venture and the biggest lessons learnt early on working with James. She dives further into JamJar's thesis and the five most important things to bear in mind when consumer facing brands: (1) be authentic, (2) be creative (3) recruit effectively, as your early team are your biggest brand advocates, (4) track performance metrics, and (5) spend time on product. 'The product is the brand,' she says. 'You can spend a long time crafting how it looks and sounds rather than what it is'. Show notes: Carlos Medium: <a href="http://sdca.mp/2entVR3" rel="nofollow" target="_blank">sdca.mp/2entVR3</a> Seedcamp: <a href="http://www.seedcamp.com" rel="nofollow" target="_blank">www.seedcamp.com</a> JamJar: <a href="http://www.jamjarinvestments.com" rel="nofollow" target="_blank">www.jamjarinvestments.com</a> Related bio links: Carlos: <a href="http://linkedin.com/in/carloseduardoespinal" rel="nofollow" target="_blank">linkedin.com/in/carloseduardoespinal</a> / <a href="http://twitter.com/cee" rel="nofollow" target="_blank">twitter.com/cee</a> Katie: <a href="http://linkedin.com/in/katie-marrache-98207a15" rel="nofollow" target="_blank">linkedin.com/in/katie-marrache-98207a15</a> / <a href="http://twitter.com/katiemarrache" rel="nofollow" target="_blank">twitter.com/katiemarrache</a>

Katie Marrache, Partner at JamJar on building consumer brands