Tony Mazlish's guest appearances

Tony Mazlish

Techstination

The Trend Report

Chris Smith

Joel Heath

Phil Rosenthal

Levi Sim

Lidia Bastianich

Jeff Bezos

Katherine Johnson

Greg Miller

Rick Sammon

Mark Lewis

Bill Schutt

Eric Johnson

William Shatner

Tim Cook

Katie Mack

OwlTail

In a world inundated with chairs, Tony Mazlish set out to truly build a brand around the X-Chair. He was tired of seeing comfort and style compete for importance with his purchasers, so he created a chair that merged both. But it’s the way he’s brought the X-Chair to market that has truly helped him to make it a “household” name in the industry. Rather than immediately selling to furniture dealers, they instead went straight to consumer. They have now further built out their SPEQC quality model and are available from dealers as well, but they wanted to be very protective of their dealers. They have a set minimum price that they only reduce during Black Friday. Which means their dealers will never see the price lower than what they purchase for. Tony’s innovative design and approach to marketing this chair are truly spectacular. If you’ve been considering launching a new and improved piece of furniture, then you’ll want to listen in to learn the best way to approach your sales and marketing. You won’t want to miss this one! In this episode:[03:50] Welcome to the show, Tony![04:07] Listen, as Tony describes the XChair.[05:01] Tony shares what it’s been like to create a brand in the world of seating.[06:03] They wanted to be the first in the industry to create a chair that has style, price, ergonomics, quality and comfort.[08:33] XChair is all about advertising directly to the consumer.[11:45] Tony shares the benefits to dealers when partnering with the XChair company.[15:01] The real question dealers should be asking.[18:10] Ways they protect the dealer when it comes to pricing.[22:27] How they manage the data they receive from digital marketing is what Tony calls their special sauce.[24:23] It’s not about how much you do right, it’s about how much you do wrong and learn from mistakes.[27:14] Tony shares what besides marketing has propelled them to where they are today.[30:40] Thank you for being here today!Links and Resources: Connect with Tony MazlishXChairEmailConnect with Sid:www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramThe Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/Connect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

In a world inundated with chairs, Tony Mazlish set out to truly build a brand around the X-Chair. He was tired of seeing comfort and style compete for importance with his purchasers, so he created a chair that merged both.  But it’s the way he’s brought the X-Chair to market that has truly helped him to make it a “household” name in the industry. Rather than immediately selling to furniture dealers, they instead went straight to consumer.  They have now further built out their SPEQC quality model and are available from dealers as well, but they wanted to be very protective of their dealers. They have a set minimum price that they only reduce during Black Friday. Which means their dealers will never see the price lower than what they purchase for.  Tony’s innovative design and approach to marketing this chair are truly spectacular. If you’ve been considering launching a new and improved piece of furniture, then you’ll want to listen in to learn the best way to approach your sales and marketing.  You won’t want to miss this one!  In this episode:[03:50] Welcome to the show, Tony![04:07] Listen, as Tony describes the XChair.[05:01] Tony shares what it’s been like to create a brand in the world of seating.[06:03] They wanted to be the first in the industry to create a chair that has style, price, ergonomics, quality and comfort.[08:33] XChair is all about advertising directly to the consumer.[11:45] Tony shares the benefits to dealers when partnering with the XChair company.[15:01] The real question dealers should be asking.[18:10] Ways they protect the dealer when it comes to pricing.[22:27] How they manage the data they receive from digital marketing is what Tony calls their special sauce.[24:23] It’s not about how much you do right, it’s about how much you do wrong and learn from mistakes.[27:14] Tony shares what besides marketing has propelled them to where they are today.[30:40] Thank you for being here today! Links and Resources: Connect with Tony Mazlish<a href="https://www.xchair.com/" rel="nofollow" target="_blank">XChair</a><a href="mailto:Tony@xchair.com">Email</a> Connect with Sid:<a href="http://www.sidmeadows.com" rel="nofollow" target="_blank">www.sidmeadows.com</a>Embark CCT <a href="https://www.facebook.com/embarkcct/" rel="nofollow" target="_blank">on Facebook </a>Sid <a href="https://www.linkedin.com/in/sidmeadows" rel="nofollow" target="_blank">on LinkedIn</a>Sid <a href="https://www.instagram.com/coachsidmeadows/?hl=en" rel="nofollow" target="_blank">on Instagram</a> The Trend Report introduction music is provided by: Werq by Kevin MacLeod Link: <a href="https://incompetech.filmmusic.io/song/4616-werq" rel="nofollow" target="_blank">https://incompetech.filmmusic.io/song/4616-werq</a> License: <a href="http://creativecommons.org/licenses/by/4.0/" rel="nofollow" target="_blank">http://creativecommons.org/licenses/by/4.0/</a> Connect with Sid: <a href="http://www.sidmeadows.com" rel="nofollow" target="_blank">www.sidmeadows.com </a>Embark CCT<a href="https://www.facebook.com/embarkcct/" rel="nofollow" target="_blank"> on Facebook </a>Sid<a href="https://www.linkedin.com/in/sidmeadows" rel="nofollow" target="_blank"> on LinkedIn </a>Sid<a href="https://www.instagram.com/coachsidmeadows/?hl=en" rel="nofollow" target="_blank"> on Instagram </a>Sid<a href="https://www.youtube.com/channel/UCdVukyyDNjzE_AemtTACZKQ" rel="nofollow" target="_blank"> on YouTube </a>Sid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link:<a href="https://incompetech.filmmusic.io/song/4616-werq" rel="nofollow" target="_blank"> https://incompetech.filmmusic.io/song/4616-werq</a> License:<a href="http://creativecommons.org/licenses/by/4.0/" rel="nofollow" target="_blank"> http://creativecommons.org/licenses/by/4.0/</a>

Creating A Brand in The World of Seating with Tony Mazlish

Techstination, your destination for gadgets and gear.   I’m Fred Fishkin.     X-Chair Founder and CEO Tony Mazlish isn’t sitting still when it comes to innovations in adding comfort to desk seating and more.    The Covid-19 pandemic has meant many people who are working or learning from home have been...

X-Chair Founder Tony Mazlish isn't sitting still when it comes to innovation

Techstination interview: X-Chair Founder Tony Mazlish isn't sitting still when it comes to innovation