Sloane Kelley's guest appearances

Sloane Kelley

Makers of Sport® Podcast

The Work in Sports Podcast - Insider Advice for Sports Careers

Ultimate Golf - Play your way

David Garcia

Jesse Cole

Grace Lee

Hollis Brown

Baker Mayfield

Stu Grimson

John Ferguson

Nicole Williams

Karl Keating

Alan Stein

Kevin Brown

Drew Friedman

John Costacos

Fraser Davidson

Eric Stark

OwlTail

Hey everybody, I’m Brian Clapp VP of content and engaged learning with workinsports.com and this is the Work In Sports podcast…August 16th 1954Sports Illustrated the magazine launches. In their first issue their most high profile article is titled “The Golden Age is Now”“FOR WORLD-WIDE INTEREST, FOR WIDESPREAD PARTICIPATION, FOR SHATTERED RECORDS, FOR THRILLING TRIUMPHS OF THE HUMAN SPIRIT, THIS IS THE GREATEST SPORTS ERA IN HISTORY”The imagery with the article is of a golfer, head down putting, but the photography isn’t strong enough to tell if it is someone famous. There is a gallery, maybe 30 people, and there is a man in a pink suit is standing just off the green but separate from the crowd...likely the Jim Nantz of the time. I’m not a huge nostalgia guy, but I found myself drawn to the article. I needed to know why they claimed this was the golden era -- what stood out to them in this time to say “the time for sports is now!”Reading further there were some interesting data points shared -- not exactly Wins Above Replacement type data...but interesting for perspective sake. Get this… in their argument for it being the golden era of sports they cite:Tens of thousands of pin boys are kept leaping by 20 million bowlers and, quite properly, the 60,000 bowling alleys around the country include one in the basement of the White House. The favorite outdoor sport is fishing. Last year 17,652,478 citizens took out fishing licenses and eight million more fished where licenses either were not needed (along the coasts) or were not likely to be asked for. Hunting licenses totaled 14,832,779.Three million Americans go skiing every winter, A half-million own sailboats, There are five million golfers There is softball to be played (the Amateur Softball Association of America claims a million players) and basketball is a year-round sport and topic No. 1 in thousands of U.S. towns. There are horseshoes to be pitched in a million back yards and croquet balls to be tapped by belligerent believers who insist that it is the only worth-while game in the world.Isn’t this amazing?70 years ago the sports world was afire with horseshoes and bowling! No wonder your grandparents are scared to death of twitter, their golden era was spent fishing. It’s not exactly groundbreaking to share that the world has changed. It’s not exactly revolutionary to say social media, streaming, a dedicated sports channel for just about everything, famous athletes being accessible and sharing their own story -- has changed our relationship with sports. But the job of keeping up with all of this sure has changed.  Bob Ryan the quintessential sports writer, formerly of the Boston Globe and one of my personal idols, tells how when he covered the Celtics in the 1970’s he was embedded with the team, went out for drinks with them, knew their wives...and had to maybe write 3-5 stories a week. Now, content is different, the audience’s appetite is insatiable. There is social, there are broadcast hits, there is constant analysis and debate, there are writing demands… and then, there is everything around the corner... Are we developing virtual reality? Do we need to make content specific for Alexa? Should we launch a podcast? Everything needs a strategy and vision - or in this content world - there is chaos. There is no reactionary process -- everything has to be proactive. Which makes the job done by today’s guest all the more impressive. Sloane Kelley is the United States Tennis Associations Managing Director of Content and Creative Services … and prior to that she was the VP of Content with the PGA Tour. She knows how to stand out in today’s golden era of sports, which is a little different than the one in the 50’s. Here’s Sloane Kelley… Questions for Sloane Kelley, USTA Managing  Director of Content and Creative Services1: Let’s get into your background a bit before we get into your career in sports content creation and management.

Hey everybody, I’m Brian Clapp VP of content and engaged learning with <a href="http://workinsports.com" rel="nofollow" target="_blank">workinsports.com</a> and this is the Work In Sports podcast…August 16th 1954Sports Illustrated the magazine launches. In their first issue their most high profile article is titled “The Golden Age is Now”“FOR WORLD-WIDE INTEREST, FOR WIDESPREAD PARTICIPATION, FOR SHATTERED RECORDS, FOR THRILLING TRIUMPHS OF THE HUMAN SPIRIT, THIS IS THE GREATEST SPORTS ERA IN HISTORY”The imagery with the article is of a golfer, head down putting, but the photography isn’t strong enough to tell if it is someone famous. There is a gallery, maybe 30 people, and there is a man in a pink suit is standing just off the green but separate from the crowd...likely the Jim Nantz of the time. I’m not a huge nostalgia guy, but I found myself drawn to the article. I needed to know why they claimed this was the golden era -- what stood out to them in this time to say “the time for sports is now!”Reading further there were some interesting data points shared -- not exactly Wins Above Replacement type data...but interesting for perspective sake. Get this… in their argument for it being the golden era of sports they cite:Tens of thousands of pin boys are kept leaping by 20 million bowlers and, quite properly, the 60,000 bowling alleys around the country include one in the basement of the White House. The favorite outdoor sport is fishing. Last year 17,652,478 citizens took out fishing licenses and eight million more fished where licenses either were not needed (along the coasts) or were not likely to be asked for. Hunting licenses totaled 14,832,779.Three million Americans go skiing every winter, A half-million own sailboats, There are five million golfers There is softball to be played (the Amateur Softball Association of America claims a million players) and basketball is a year-round sport and topic No. 1 in thousands of U.S. towns. There are horseshoes to be pitched in a million back yards and croquet balls to be tapped by belligerent believers who insist that it is the only worth-while game in the world.Isn’t this amazing?70 years ago the sports world was afire with horseshoes and bowling! No wonder your grandparents are scared to death of twitter, their golden era was spent fishing. It’s not exactly groundbreaking to share that the world has changed. It’s not exactly revolutionary to say social media, streaming, a dedicated sports channel for just about everything, famous athletes being accessible and sharing their own story -- has changed our relationship with sports. But the job of keeping up with all of this sure has changed.  Bob Ryan the quintessential sports writer, formerly of the Boston Globe and one of my personal idols, tells how when he covered the Celtics in the 1970’s he was embedded with the team, went out for drinks with them, knew their wives...and had to maybe write 3-5 stories a week. Now, content is different, the audience’s appetite is insatiable. There is social, there are broadcast hits, there is constant analysis and debate, there are writing demands… and then, there is everything around the corner... Are we developing virtual reality? Do we need to make content specific for Alexa? Should we launch a podcast? Everything needs a strategy and vision - or in this content world - there is chaos. There is no reactionary process -- everything has to be proactive. Which makes the job done by today’s guest all the more impressive. Sloane Kelley is the United States Tennis Associations Managing Director of Content and Creative Services … and prior to that she was the VP of Content with the PGA Tour. She knows how to stand out in today’s golden era of sports, which is a little different than the one in the 50’s. Here’s Sloane Kelley… Questions for Sloane Kelley, USTA Managing  Director of Content and Creative Services1: Let’s get into your background a bit before we get into your career in sports content creation and management.

Sloane Kelley, USTA Managing Director of Content and Creative Services

"For us it's gotta be about innovation across the board...for 'The Tour', we've gotta make sure we're doing everything we can to meet our fans on the platforms where they are and bring them some amazing stuff." Sloane Kelley, Senior Director of Content at the PGA Tour, joins the show to discuss her storied career working in digital for brands such as Coca-Cola, Harry Potter, Buffalo Wild Wings, Dell and more. Beginning agency-side, Sloane gives us some insight into transitioning from working with many brands to working on one brand. She also touches on the conference she founded, as well as her choice of incorporating social good into her work and how that continues with The Tour's mission of charity. Golf may not be widely known as an innovative and tech-driven league; however, Sloane begs to differ as she lets us in on some of The Tour's digital strategies elaborating on how they are very tech-driven using analytics, mobile, social and storytelling to enhance the fan experience. Lastly we touch on the future of the game and the hot topic of virtual reality (VR) as Sloane briefs us on how they are using VR, including some pointers on how content creators in other sports can begin to experiment with it. [You'll notice my dog Missy barking early in the episode. I typically edit things like this out, but she died of congestive heart failure at 11 yrs. old 24 hrs. later so I felt it a fitting tribute to leave her in as that was reflective of her personality.] Mentions include:  Sloane on Twitter BFG Communications GeekEnd The Creative Coast "Start Something that Matters" by Blake Mycoskie Warby Parker The Players Championship The Masters Oculus Rift SXsports Ep.56: Rebecca Feferman, Director of SXsports Strivr Labs Miguel Angel Jimenez Top Golf Ep.33: Tim Oliver, Golf Digest AD SkratchTV  My next guest is Dylan Boyd. Dylan is the Managing Director of the Dodgers Accelerator, a sports startup accelerator in partnership between the L.A. Dodgers &amp; R/GA Ventures. Prior to R/GA, Dylan ran the Nike+ Accelerator and is an advisor to many startup companies. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

"For us it's gotta be about innovation across the board...for 'The Tour', we've gotta make sure we're doing everything we can to meet our fans on the platforms where they are and bring them some amazing stuff." <a href="http://twitter.com/sloanekelley" rel="nofollow" target="_blank">Sloane Kelley</a>, Senior Director of Content at the PGA Tour, joins the show to discuss her storied career working in digital for brands such as Coca-Cola, Harry Potter, Buffalo Wild Wings, Dell and more. Beginning agency-side, Sloane gives us some insight into transitioning from working with many brands to working on one brand. She also touches on the <a href="http://geek-end.com" rel="nofollow" target="_blank">conference she founded</a>, as well as her choice of incorporating social good into her work and how that continues with The Tour's mission of charity. Golf may not be widely known as an innovative and tech-driven league; however, Sloane begs to differ as she lets us in on some of The Tour's digital strategies elaborating on how they are very tech-driven using analytics, mobile, social and storytelling to enhance the fan experience. Lastly we touch on the future of the game and the hot topic of virtual reality (VR) as Sloane briefs us on how they are using VR, including some pointers on how content creators in other sports can begin to experiment with it. [You'll notice my dog Missy barking early in the episode. I typically edit things like this out, but she died of congestive heart failure at 11 yrs. old 24 hrs. later so I felt it a fitting tribute to leave her in as that was reflective of her personality.] Mentions include: <ul> <li><a href="http://twitter.com/sloanekelley" rel="nofollow" target="_blank">Sloane on Twitter</a></li> <li><a href="http://bfgcom.com" rel="nofollow" target="_blank">BFG Communications</a></li> <li><a href="http://geek-end.com" rel="nofollow" target="_blank">GeekEnd</a></li> <li><a href="http://thecreativecoast.org" rel="nofollow" target="_blank">The Creative Coast</a></li> <li><a href="http://amazon.com/Start-Something-Matters-Blake-Mycoskie/dp/0812981448" rel="nofollow" target="_blank">"Start Something that Matters" by Blake Mycoskie</a></li> <li><a href="http://warbyparker.com" rel="nofollow" target="_blank">Warby Parker</a></li> <li><a href="https://en.wikipedia.org/wiki/The_Players_Championship" rel="nofollow" target="_blank">The Players Championship</a></li> <li><a href="http://masters.com" rel="nofollow" target="_blank">The Masters</a></li> <li><a href="http://oculus.com" rel="nofollow" target="_blank">Oculus Rift</a></li> <li><a href="http://sxsw.com/sxsports" rel="nofollow" target="_blank">SXsports</a></li> <li><a href="http://makersofsport.com/episodes/56/rebecca-feferman" rel="nofollow" target="_blank">Ep.56: Rebecca Feferman, Director of SXsports</a></li> <li><a href="http://strivrlabs.com" rel="nofollow" target="_blank">Strivr Labs</a></li> <li><a href="http://pgatour.com/players/player.19958.miguel-jimenez.html" rel="nofollow" target="_blank">Miguel Angel Jimenez</a></li> <li><a href="http://topgolf.com" rel="nofollow" target="_blank">Top Golf</a></li> <li><a href="http://makersofsport.com/episodes/33/tim-oliver" rel="nofollow" target="_blank">Ep.33: Tim Oliver, Golf Digest AD</a></li> <li><a href="http://skratchtv.com" rel="nofollow" target="_blank">SkratchTV</a></li> </ul> My next guest is <a href="http://twitter.com/dtboyd" rel="nofollow" target="_blank">Dylan Boyd</a>. Dylan is the Managing Director of the <a href="http://dodgersaccelerator.com" rel="nofollow" target="_blank">Dodgers Accelerator</a>, a sports startup accelerator in partnership between the L.A. Dodgers &amp; <a href="http://rgaaccelerator.com" rel="nofollow" target="_blank">R/GA Ventures</a>. Prior to R/GA, Dylan ran the Nike+ Accelerator and is an advisor to many startup companies. <a href="http://makersofsport.com/email" rel="nofollow" target="_blank">Sign up</a> for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by <a href="http://makersofsport.com/community" rel="nofollow" target="_blank">joining the community</a> and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on <a href="http://makersofsport.com/itunes" rel="nofollow" target="_blank">iTunes</a>. Also, be sure to follow show host, <a href="http://twitter.com/tadammartin" rel="nofollow" target="_blank">@TAdamMartin</a> and <a href="http://twitter.com/makersofsport" rel="nofollow" target="_blank">@MakersofSport</a> on twitter and <a href="http://dribbble.com/tadammartin" rel="nofollow" target="_blank">Dribbble</a>.

Episode 76: Sloane Kelley, Senior Director of Content, PGA Tour Digital