Phil Nottingham's guest appearances

Phil Nottingham

The SiteVisibility Internet Marketing Podcast

Engage Video Marketing Podcast

Marketing Study Lab - Actionable Marketing Knowledge

Zeo Agency

Marketing Freaks

The Proper Video Marketing Podcast by Apricot

Martech Masters: Presented By Nextiny Marketing

3 Clips Podcast by Castos

Tech Bound Podcast

Video Made Simple

Martech Stacked

The Yoast SEO podcast

The Growth Leadership Show

Rand Fishkin

Louis Grenier

Cindy Krum

Neal Schaffer

Scott Brinker

Luke Carthy

Joseph Wilkins

Jay Baer

James Carson

Aleyda Solis

Ross Simmonds

NICHOLA STOTT

Larry Kim

Gavin Bell

Hannah Thorpe

OwlTail

Video can still be a bit of a marketing mystery, especially for B2B businesses. During our conversation, Phil offers advice on where to start and how to use video to your grow your brand and create demand even if you’ve never used the medium before. 

Video can still be a bit of a marketing mystery, especially for B2B businesses. During our conversation, Phil offers advice on where to start and how to use video to your grow your brand and create demand even if you’ve never used the medium before.

#10: Phil Nottingham, How to Use Video To Grow Your Brand And Create Demand

Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording.Topics3:37 - What makes Video SEO so hard?6:40 - Scaling up with video10:26 - Hosting your videos on YouTube15.16 - Combining multiple content forms in a strategy18:17 - Video strategies for Facebook 20:00 - Facebook live and YouTube live 21:55 - Long-form live video content23:57 - General applicable forms of video content27.05 - Acting tips30:05 - Using an autocue or not?33.00 - Technical side of Video SEO 38.40 - How Phil keeps up with video developments

Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording.Topics<ul><li>3:37 - What makes Video SEO so hard?</li><li>6:40 - Scaling up with video</li><li>10:26 - Hosting your videos on YouTube</li><li>15.16 - Combining multiple content forms in a strategy</li><li>18:17 - Video strategies for Facebook </li><li>20:00 - Facebook live and YouTube live </li><li>21:55 - Long-form live video content</li><li>23:57 - General applicable forms of video content</li><li>27.05 - Acting tips</li><li>30:05 - Using an autocue or not?</li><li>33.00 - Technical side of Video SEO </li><li>38.40 - How Phil keeps up with video developments</li></ul>

Phil Nottingham on improving your online video strategy

In a world where forcing viewers to interact with your video with ads over and over again is ineffective (and annoying). In this episode, Chris Schwager (Video Marketer from Ridge Films) sits down with Phil Nottingham (Brand and Video Marketing Strategist from Wistia). Learn how you can get more value from your video content and provide a better user experience. Find out how you can turn your site into a binge-worthy video destination with Wistia Channels."Start small. Test and Measure. Think with an abundance mindset. Be vulnerable. It's because people still buy from people and video is a huge and an exciting investment to be able to build out your channel that will live on perpetuity for years to come."Highlights of this episode:[02:10] Wistia Channels[07:02] Wistia Channels as New Learning Centre[07:50] Q&amp;A - Video Strategy for B2B[11:59] Q&amp;A - Creating Binge-worthy content[14:08] Q&amp;A - Predictions on the futureClick here to connect with Chris on LinkedInClick here to connect with Phil on LinkedInClick here to get more info about Wistia ChannelsClick here to register for the video workshopClick here to learn more about DIY Video ProgramClick here to ask questions, rate, comment on the show1300 474 343info@ridgefilms.com.auhttps://www.ridgefilms.com.auRidge Films Corporate Pty LtdLevel 26, 1 Bligh StreetSydney NSW 2000Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for ySupport the show (https://www.ridgefilms.com.au)

In a world where forcing viewers to interact with your video with ads over and over again is ineffective (and annoying). In this episode, Chris Schwager (Video Marketer from Ridge Films) sits down with Phil Nottingham (Brand and Video Marketing Strategist from Wistia). Learn how you can get more value from your video content and provide a better user experience. Find out how you can turn your site into a binge-worthy video destination with Wistia Channels. "Start small. Test and Measure. Think with an abundance mindset. Be vulnerable. It's because people still buy from people and video is a huge and an exciting investment to be able to build out your channel that will live on perpetuity for years to come." Highlights of this episode: [02:10] Wistia Channels [07:02] Wistia Channels as New Learning Centre [07:50] Q&amp;A - Video Strategy for B2B [11:59] Q&amp;A - Creating Binge-worthy content [14:08] Q&amp;A - Predictions on the future Click <a href="https://www.linkedin.com/in/chrisschwagervideoproduction/" rel="nofollow" target="_blank">here </a>to connect with Chris on LinkedIn Click <a href="https://www.linkedin.com/in/philnottingham/" rel="nofollow" target="_blank">here </a>to connect with Phil on LinkedIn Click <a href="https://wistia.com/product/channels" rel="nofollow" target="_blank">here </a>to get more info about Wistia Channels Click <a href="https://www.ridgefilms.com.au/events/the-power-of-video-marketing-generating-leads-via-social-media/" rel="nofollow" target="_blank">here</a> to register for the video workshop Click <a href="https://www.ridgefilms.com.au/store/diy-desktop-studio/" rel="nofollow" target="_blank">here</a> to learn more about DIY Video Program Click <a href="https://podcasts.apple.com/us/podcast/video-marketing-legend/id1497438330" rel="nofollow" target="_blank">here </a>to ask questions, rate, comment on the show 1300 474 343 info@ridgefilms.com.au <a href="https://www.ridgefilms.com.au" rel="nofollow" target="_blank">https://www.ridgefilms.com.au</a> Ridge Films Corporate Pty Ltd Level 26, 1 Bligh Street Sydney NSW 2000 Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for y<a href="https://www.ridgefilms.com.au" rel="payment nofollow" target="_blank">Support the show</a> (<a href="https://www.ridgefilms.com.au" rel="nofollow" target="_blank">https://www.ridgefilms.com.au</a>)

Ep43: Creating a Company Video Channel in 2021 with Phil Nottingham

The main mistake most companies make is to spend all their time on video creation and distribution without really going back and looking at the strategy. In this episode, Chris Schwager (Video Marketer from Ridge Films) sits down with Phil Nottingham (Brand and Video Marketing Strategist from Wistia). They discuss the Viral Sandwich Video case study that showcased the impact of different video budgets (from $1k-$100k), and the results of each video. You'll learn how to start thinking about your content creation to gain long lasting attention, one video at a time."The strategy is, what are you creating? Who are you creating it for and why? And if you really refine and get that right over time, that's the thing that makes a big difference."Click here to connect with Chris on LinkedInClick here to connect with Phil on LinkedInClick here to register for the video workshopClick here to learn more about DIY Video ProgramClick here to ask questions, rate, comment on the showClick here watch the Sandwich Video Case Study1300 474 343info@ridgefilms.com.auhttps://www.ridgefilms.com.auRidge Films Corporate Pty LtdLevel 26, 1 Bligh StreetSydney NSW 2000Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for youSupport the show (https://www.ridgefilms.com.au)

The main mistake most companies make is to spend all their time on video creation and distribution without really going back and looking at the strategy. In this episode, Chris Schwager (Video Marketer from Ridge Films) sits down with Phil Nottingham (Brand and Video Marketing Strategist from Wistia). They discuss the Viral Sandwich Video case study that showcased the impact of different video budgets (from $1k-$100k), and the results of each video. You'll learn how to start thinking about your content creation to gain long lasting attention, one video at a time. "The strategy is, what are you creating? Who are you creating it for and why? And if you really refine and get that right over time, that's the thing that makes a big difference." Click <a href="https://www.linkedin.com/in/chrisschwagervideoproduction/" rel="nofollow" target="_blank">here </a>to connect with Chris on LinkedIn Click <a href="https://www.linkedin.com/in/philnottingham/" rel="nofollow" target="_blank">here </a>to connect with Phil on LinkedIn Click <a href="https://www.ridgefilms.com.au/events/the-power-of-video-marketing-generating-leads-via-social-media/" rel="nofollow" target="_blank">here</a> to register for the video workshop Click <a href="https://www.ridgefilms.com.au/store/diy-desktop-studio/" rel="nofollow" target="_blank">here</a> to learn more about DIY Video Program Click <a href="https://podcasts.apple.com/us/podcast/video-marketing-legend/id1497438330" rel="nofollow" target="_blank">here </a>to ask questions, rate, comment on the show Click <a href="https://wistia.com/learn/show-news/introducing-one-ten-one-hundred" rel="nofollow" target="_blank">here </a>watch the Sandwich Video Case Study 1300 474 343 info@ridgefilms.com.au <a href="https://www.ridgefilms.com.au" rel="nofollow" target="_blank">https://www.ridgefilms.com.au</a> Ridge Films Corporate Pty Ltd Level 26, 1 Bligh Street Sydney NSW 2000 Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for you<a href="https://www.ridgefilms.com.au" rel="payment nofollow" target="_blank">Support the show</a> (<a href="https://www.ridgefilms.com.au" rel="nofollow" target="_blank">https://www.ridgefilms.com.au</a>)

Ep41: Video for $1,000 $10,000 and $100,000, What's the Difference? with Phil Nottingham

The era of automation is great, but humanisation will help you set your brand apart from the competition. And the best way to elevate your brand? VIDEO!In this episode, Chris Schwager (Video Marketer from Ridge Films) sits down with Phil Nottingham (Brand and Video Marketing Strategist from Wistia). Learn how you can make your brand more human, one video at a time and how you can measure its success with the help of Wistia. "The difference has always been our brand that demonstrates an understanding of what creative marketing is. It's all about showing rather than telling people (as we eat our own dog food) and it builds trust in the product."Highlights of this episode[04:27] Video hosting[05:36] Wistia vs Youtube, Vimeo, Vidyard[07:58] Key difference of Wistia[12:15] Features and benefits of WistiaClick here to connect with Chris on LinkedInClick here to connect with Phil on LinkedInClick here to register for the video workshopClick here to learn more about DIY Video ProgramClick here to ask questions, rate, comment on the showBuzzsprout - Let's get your podcast launched. Start for FREE! 1300 474 343info@ridgefilms.com.auhttps://www.ridgefilms.com.auRidge Films Corporate Pty LtdLevel 26, 1 Bligh StreetSydney NSW 2000Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for youSupport the show (https://www.ridgefilms.com.au)

The era of automation is great, but humanisation will help you set your brand apart from the competition. And the best way to elevate your brand? VIDEO! In this episode, Chris Schwager (Video Marketer from Ridge Films) sits down with Phil Nottingham (Brand and Video Marketing Strategist from Wistia). Learn how you can make your brand more human, one video at a time and how you can measure its success with the help of Wistia. "The difference has always been our brand that demonstrates an understanding of what creative marketing is. It's all about showing rather than telling people (as we eat our own dog food) and it builds trust in the product." Highlights of this episode [04:27] Video hosting [05:36] Wistia vs Youtube, Vimeo, Vidyard [07:58] Key difference of Wistia [12:15] Features and benefits of Wistia Click <a href="https://www.linkedin.com/in/chrisschwagervideoproduction/" rel="nofollow" target="_blank">here </a>to connect with Chris on LinkedIn Click <a href="https://www.linkedin.com/in/philnottingham/" rel="nofollow" target="_blank">here </a>to connect with Phil on LinkedIn Click <a href="https://www.ridgefilms.com.au/events/the-power-of-video-marketing-generating-leads-via-social-media/" rel="nofollow" target="_blank">here</a> to register for the video workshop Click <a href="https://www.ridgefilms.com.au/store/diy-desktop-studio/" rel="nofollow" target="_blank">here</a> to learn more about DIY Video Program Click <a href="https://podcasts.apple.com/us/podcast/video-marketing-legend/id1497438330" rel="nofollow" target="_blank">here </a>to ask questions, rate, comment on the show <a href="https://www.buzzsprout.com/?referrer_id=782098" rel="nofollow" target="_blank">Buzzsprout - Let's get your podcast launched. Start for FREE!</a> 1300 474 343 info@ridgefilms.com.au <a href="https://www.ridgefilms.com.au" rel="nofollow" target="_blank">https://www.ridgefilms.com.au</a> Ridge Films Corporate Pty Ltd Level 26, 1 Bligh Street Sydney NSW 2000 Ask questions, rate, and comment on the show and let us know what insight and tips from our industry experts you'd like to know. If you're looking to use video to humanise your business with video marketing, this is a great show for you<a href="https://www.ridgefilms.com.au" rel="payment nofollow" target="_blank">Support the show</a> (<a href="https://www.ridgefilms.com.au" rel="nofollow" target="_blank">https://www.ridgefilms.com.au</a>)

Ep40: Building Your Brand Using Wistia Hosting with Phil Nottingham

In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success.Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization. An expert in the use of video and creative content to build lasting brands, he has consulted on video strategy for both large and small brands including Red Bull, The Financial Times, Travelex, Tesco, Lidl and Thoughtworks. Phil currently works as Director of Brand Strategy at the marketing software company, Wistia, where they recently secured the Webby Award for best original series with a documentary about video production, “One, Ten, One Hundred”. 

In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success.Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization. An expert in the use of video and creative content to build lasting brands, he has consulted on video strategy for both large and small brands including Red Bull, The Financial Times, Travelex, Tesco, Lidl and Thoughtworks. Phil currently works as Director of Brand Strategy at the marketing software company, Wistia, where they recently secured the Webby Award for best original series with a documentary about video production, “One, Ten, One Hundred”.

[Best Of 2020] The Truth about Video Attribution with Phil Nottingham

Phil Nottingham is the Brand &amp; Marketing strategist at Wistia, a Youtube competitor. In this conversation, I speak with Phil about the power of long-form video, audience targeting, brand building, Shakespeare, and more.Timestamps:0:00 Introduction0:51 Why is long-form video content to important for brands?5:18 Joe Rogan's success7:27 Deep musical theory, hardcore history, and tribal behavior9:31 Distribution of long-form content12:45 How Phil would grow a brand with video15:33 Finding and defining your target audience17:57 Wistia vs. Youtube23:06 Is Wistia better for SEO than Youtube?25:40 Phils former live in SEO31:26 Playing the long game32:24 What you can learn from music about brand building33:45 Phil's path to music36:03 3 quick-fire questionsShow notes:https://twitter.com/philnottinghamhttps://www.linkedin.com/in/philnottingham/https://www.youtube.com/user/MailChimphttps://www.andertons.co.uk/https://www.bbc.co.uk/programmes/b008mj7phttps://sparktoro.comhttps://wistia.com/serieshttps://wistia.com/learn/marketing/wistia-vs-youtubeSubscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1Subscribe to the Tech Bound Newsletter for more content: https://www.kevin-indig.com/tech-boundFollow me on Twitter: https://twitter.com/Techbound2iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9EzgSoundcloud: https://soundcloud.com/kevin-indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

Phil Nottingham is the Brand &amp; Marketing strategist at Wistia, a Youtube competitor. In this conversation, I speak with Phil about the power of long-form video, audience targeting, brand building, Shakespeare, and more.Timestamps: 0:00 Introduction 0:51 Why is long-form video content to important for brands? 5:18 Joe Rogan's success 7:27 Deep musical theory, hardcore history, and tribal behavior 9:31 Distribution of long-form content 12:45 How Phil would grow a brand with video 15:33 Finding and defining your target audience 17:57 Wistia vs. Youtube 23:06 Is Wistia better for SEO than Youtube? 25:40 Phils former live in SEO 31:26 Playing the long game 32:24 What you can learn from music about brand building 33:45 Phil's path to music 36:03 3 quick-fire questionsShow notes: <a href="https://twitter.com/philnottingham" rel="nofollow" target="_blank">https://twitter.com/philnottingham</a> <a href="https://www.linkedin.com/in/philnottingham/" rel="nofollow" target="_blank">https://www.linkedin.com/in/philnottingham/</a> <a href="https://www.youtube.com/user/MailChimp" rel="nofollow" target="_blank">https://www.youtube.com/user/MailChimp</a> <a href="https://www.andertons.co.uk/" rel="nofollow" target="_blank">https://www.andertons.co.uk/</a> <a href="https://www.bbc.co.uk/programmes/b008mj7p" rel="nofollow" target="_blank">https://www.bbc.co.uk/programmes/b008mj7p</a> <a href="https://sparktoro.com" rel="nofollow" target="_blank">https://sparktoro.com</a> <a href="https://wistia.com/series" rel="nofollow" target="_blank">https://wistia.com/series</a> <a href="https://wistia.com/learn/marketing/wistia-vs-youtube" rel="nofollow" target="_blank">https://wistia.com/learn/marketing/wistia-vs-youtube</a>Subscribe to the channel for more videos: <a href="https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1" rel="nofollow" target="_blank">https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1</a> Subscribe to the Tech Bound Newsletter for more content: <a href="https://www.kevin-indig.com/tech-bound" rel="nofollow" target="_blank">https://www.kevin-indig.com/tech-bound</a> Follow me on Twitter: <a href="https://twitter.com/Techbound2" rel="nofollow" target="_blank">https://twitter.com/Techbound2</a> iTunes: <a href="https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659</a> Spotify: <a href="https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg" rel="nofollow" target="_blank">https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg</a> Soundcloud: <a href="https://soundcloud.com/kevin-indig" rel="nofollow" target="_blank">https://soundcloud.com/kevin-indig</a> This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.tech-bound.com?utm_medium=podcast&amp;utm_campaign=CTA_1" rel="nofollow" target="_blank">www.tech-bound.com</a>

Tech Bound - Phil Nottingham - Audio

Phil Nottingham talked about "How to Increase Content Marketing ROI with Video" at Digitalzone’18.

Digitalzone'18 - How to Increase Content Marketing ROI with Video| Phil Nottingham

Joining us for episode 4 of Martech Stacked is a brand and video marketing strategist who finds it very irritating that so many big creative and advertising agencies make a lot of money while reporting on bad metrics! He’s a former SEO consultant and video strategist for Distilled, a current brand and marketing strategist for Wistia and a current freelance video strategist - Phil Nottingham.Here are the 3 top tools in Phil’s current martech stack at Wistia:#1: Wistia (Video hosting &amp; marketing)#2: SparkToro (Market research &amp; audience intelligence)#3:Hubspot CRM (Contact management software)Read the full show notes over at https://www.contentcal.io/blog/phil-nottingham/

Joining us for episode 4 of Martech Stacked is a brand and video marketing strategist who finds it very irritating that so many big creative and advertising agencies make a lot of money while reporting on bad metrics! He’s a former SEO consultant and video strategist for Distilled, a current brand and marketing strategist for Wistia and a current freelance video strategist - Phil Nottingham.Here are the 3 top tools in Phil’s current martech stack at Wistia:#1: Wistia (Video hosting &amp; marketing)#2: SparkToro (Market research &amp; audience intelligence)#3:Hubspot CRM (Contact management software)Read the full show notes over at <a href="https://www.contentcal.io/blog/phil-nottingham/" rel="noopener noreferrer nofollow" target="_blank">https://www.contentcal.io/blog/phil-nottingham/</a>

The video hosting & video marketing service every marketer should be aware of - with Phil Nottingham

Have you been trying to come up with a solution to improve your brand awareness? Well, take a step back from those ad payments and switch gears as we dive into, what we believe, is the real solution to your engagement problems: creating episodic video content to increase your brand affinity.