Jason Mun's guest appearances

Jason Mun

The Recipe For SEO Success Show

My Bloody Website Podcast

Branded Search (and Beyond) with Jason Barnard

OwlTail

In todays episode, we talk to Jason Mun, and ecommerce SEO expert about what problems hold ecommerce businesses back from search engine success and how to overcome them.https://youtu.be/ei3vfgXuDQkResources for this Episode	Jason Mun's Website  (his ebook will available from there)Darryl:                    Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners, or executives who still refer to "their bloody website." I'm one of your co-hosts, Darryl King ...Edmund:                And I'm Edmund Pelgen.Darryl:                    Hi Edmund. How are you doing?Edmund:                Not too bad mate. Yourself?Darryl:                    Very good. So in the episode today, we've got another SEO; Jason's a Melbourne-based SEO who helps e-commerce businesses maximize their digital presence from their market. Oh, all those big words in there, eh? Jason has spent over 10 years helping businesses understand how to get the most from their SEO and online marketing, which he has; I know that. He's most often found deep in data unearthing the opportunities that make e-commerce businesses hum. He thrives on the technical aspects of SEO and inbound, and is a longstanding proponent of sustainable SEO tactics, which we might talk a little bit about that as well, that integrates across a business's whole marketing function. Welcome, Jason.Jason:                     Thank you. Thanks for having us, guys. Thanks for having me.Darryl:                    Before Ed jumps in, because I know he's going to grill you with questions as well, I love that term "sustainable SEO," because I think it goes to the heart of, what we hope the show is helping people with. Which is not quick-fix pad, it's not jumping on the latest thing. It's doing that stuff, but we're in the business of building businesses; that's what we're all about. And so maybe you'd just quickly talk about, what do you mean by "sustainable SEO"?Jason:                     Yeah, so sustainable SEO is all about maintain best practices within your website. So there are a lot of black hat or gray hat SEOs who find little loopholes and shortcuts to try and get a website ranking. You know, me and Ed and a lot of SEOs out there have tried it, tested it, and it's certainly not a sustainable approach to SEO. So if you do engage in a little slightly grayish and black hat-type of tactics, what you get is short-term gains, but in the long run you'll start to see the diminishing returns of the investment. So we've done it before; I've personally done it before. I've got websites penalized before, so I do know the ramifications of cutting corners.                                    So at the end of the day, sustainable SEO is all about putting in the hard work, maintaining best practices on your website, and reaping the rewards in the long run.Darryl:                    Okay. So, for the audience that, you know, because we've got a broad, some people still getting hit around SEO. An example of that is like, there are always opportunities to buy links, or- [crosstalk 00:02:37]Jason:                     Oh, 100%.Darryl:                    Stuff like that. And so, jumping in and finding this little way and getting it done, yes you might get a little boost today. But in eight, 12 months when there's a correction, and I'm using a really simple example, but that correction comes along and hurts you much more. So it's not sustainable. And what we're talking about, whatever that you're going to invest your energy in, from an SEO or any form of marketing, make sure that it's got longterm value, rather than jumping on a fad and just doing this thing that someone in a forum, a great thing, or you heard it from some guy, "Ah it's really good and I spiked straightaway!" It's being implemented without thinking about the long term.Jason:                     That's correct. Yeah, that's correct.

In todays episode, we talk to Jason Mun, and ecommerce SEO expert about what problems hold ecommerce businesses back from search engine success and how to overcome them. <a href="https://youtu.be/ei3vfgXuDQkResources" rel="nofollow" target="_blank">https://youtu.be/ei3vfgXuDQkResources</a> for this Episode 	Jason Mun's Website  (his ebook will available from there) Darryl:                    Welcome to My Bloody Website, the show where we talk all things online for small and medium business owners, or executives who still refer to "their bloody website." I'm one of your co-hosts, Darryl King ... Edmund:                And I'm Edmund Pelgen. Darryl:                    Hi Edmund. How are you doing? Edmund:                Not too bad mate. Yourself? Darryl:                    Very good. So in the episode today, we've got another SEO; Jason's a Melbourne-based SEO who helps e-commerce businesses maximize their digital presence from their market. Oh, all those big words in there, eh? Jason has spent over 10 years helping businesses understand how to get the most from their SEO and online marketing, which he has; I know that. He's most often found deep in data unearthing the opportunities that make e-commerce businesses hum. He thrives on the technical aspects of SEO and inbound, and is a longstanding proponent of sustainable SEO tactics, which we might talk a little bit about that as well, that integrates across a business's whole marketing function. Welcome, Jason. Jason:                     Thank you. Thanks for having us, guys. Thanks for having me. Darryl:                    Before Ed jumps in, because I know he's going to grill you with questions as well, I love that term "sustainable SEO," because I think it goes to the heart of, what we hope the show is helping people with. Which is not quick-fix pad, it's not jumping on the latest thing. It's doing that stuff, but we're in the business of building businesses; that's what we're all about. And so maybe you'd just quickly talk about, what do you mean by "sustainable SEO"? Jason:                     Yeah, so sustainable SEO is all about maintain best practices within your website. So there are a lot of black hat or gray hat SEOs who find little loopholes and shortcuts to try and get a website ranking. You know, me and Ed and a lot of SEOs out there have tried it, tested it, and it's certainly not a sustainable approach to SEO. So if you do engage in a little slightly grayish and black hat-type of tactics, what you get is short-term gains, but in the long run you'll start to see the diminishing returns of the investment. So we've done it before; I've personally done it before. I've got websites penalized before, so I do know the ramifications of cutting corners.                                     So at the end of the day, sustainable SEO is all about putting in the hard work, maintaining best practices on your website, and reaping the rewards in the long run. Darryl:                    Okay. So, for the audience that, you know, because we've got a broad, some people still getting hit around SEO. An example of that is like, there are always opportunities to buy links, or- [crosstalk 00:02:37] Jason:                     Oh, 100%. Darryl:                    Stuff like that. And so, jumping in and finding this little way and getting it done, yes you might get a little boost today. But in eight, 12 months when there's a correction, and I'm using a really simple example, but that correction comes along and hurts you much more. So it's not sustainable. And what we're talking about, whatever that you're going to invest your energy in, from an SEO or any form of marketing, make sure that it's got longterm value, rather than jumping on a fad and just doing this thing that someone in a forum, a great thing, or you heard it from some guy, "Ah it's really good and I spiked straightaway!" It's being implemented without thinking about the long term. Jason:                     That's correct. Yeah, that's correct.