Aurora Mullett's guest appearances

Aurora Mullett

Agency Intelligence

BLIP Podcast - Helping Agents Build Agencies with Josh Berg

Power Women In Insurance

Power Producers Podcast

Carrie Reynolds

Jennifer Klages

Ashley Fitzsimmons

Justin Goodman

Teresa Kitchens

Brandon Smith

Denisse Bravo

Sarah Muniz

Cassidy Arbeli

Troy Thompson

Jason Denniston

Chris Greene

Mike Stromsoe

Cameron Pechia

Patty Lares

OwlTail

In this episode of the Power Women In Insurance, Aurora Mullett, the Agency Owner of Intrinsic Insurance Services, sits down with Teresa Kitchens to discuss how she got into insurance, how she niched, and how she pulls in her local network to bring value to the industry. In addition, she has a great message about learning from everyone, and being "gender blind" in seeking assistance in this industry.Episode Highlights: Aurora shares how she got into the insurance industry. (1:08)  How does Aurora feel about the underwriting process? (6:24)  Aurora explains how she narrowed down her niche. (10:46)  Aurora tells us how she’s able to communicate with her target market. (11:11)  Aurora shares some stories about the Haggerty niche. (12:09)  How does Aurora make sure that her agency is well situated? (16:58)  Aurora shares how she teaches new members about the culture inside their agency. (21:40)  Aurora gives a piece of advice to those who are in the insurance industry. (30:14)  Key Quotes: “The smallest niches are really the easiest to dominate because people look at it, and they're so revenue-based that they don't look at the bigger picture of it. They just go...I'm only going to make $50 off that. That's not worth my time. Instead of saying, well, that $50 can lead into this commercial account, and this high net worth account and everything else that it goes through.” - Aurora Mullet “It's really great to have Google reviews out there, and it does your ranking...But, I want to be very strategic about the way I do my reviews, so that they realize there's a lot of problems I can solve, instead of just...I’m a homeowners agent.” - Aurora Mullet “We’re an all-woman agency. So, I think that our mindset of taking care of others and being there to problem solve is a natural thing with women anyway, but it becomes very adaptable.” - Aurora Mullet Resources Mentioned: Aurora Mullet LinkedIn Intrinsic Insurance Services Contact Teresa Kitchens  

In this episode of the Power Women In Insurance, Aurora Mullett, the Agency Owner of Intrinsic Insurance Services, sits down with Teresa Kitchens to discuss how she got into insurance, how she niched, and how she pulls in her local network to bring value to the industry. In addition, she has a great message about learning from everyone, and being "gender blind" in seeking assistance in this industry. Episode Highlights:<ul> <li>Aurora shares how she got into the insurance industry. (1:08) </li> <li>How does Aurora feel about the underwriting process? (6:24) </li> <li>Aurora explains how she narrowed down her niche. (10:46) </li> <li>Aurora tells us how she’s able to communicate with her target market. (11:11) </li> <li>Aurora shares some stories about the Haggerty niche. (12:09) </li> <li>How does Aurora make sure that her agency is well situated? (16:58) </li> <li>Aurora shares how she teaches new members about the culture inside their agency. (21:40) </li> <li>Aurora gives a piece of advice to those who are in the insurance industry. (30:14) </li> </ul> Key Quotes:<ul> <li>“The smallest niches are really the easiest to dominate because people look at it, and they're so revenue-based that they don't look at the bigger picture of it. They just go...I'm only going to make $50 off that. That's not worth my time. Instead of saying, well, that $50 can lead into this commercial account, and this high net worth account and everything else that it goes through.” - Aurora Mullet</li> <li>“It's really great to have Google reviews out there, and it does your ranking...But, I want to be very strategic about the way I do my reviews, so that they realize there's a lot of problems I can solve, instead of just...I’m a homeowners agent.” - Aurora Mullet</li> <li>“We’re an all-woman agency. So, I think that our mindset of taking care of others and being there to problem solve is a natural thing with women anyway, but it becomes very adaptable.” - Aurora Mullet</li> </ul> Resources Mentioned:<ul> <li><a href="https://www.linkedin.com/in/aurora-mullett-a818229/" rel="nofollow" target="_blank">Aurora Mullet LinkedIn</a></li> <li><a href="https://iiprotect.com/?fbclid=IwAR2FSuKRSY7Y32pxIH9V6U31AW8xmip63wgBxqOgOKR4IJUkylpwLhUm2XI" rel="nofollow" target="_blank">Intrinsic Insurance Services</a></li> <li>Contact <a href="https://www.linkedin.com/in/sterlinginsurancegroup/" rel="nofollow" target="_blank">Teresa Kitchens</a> </li> </ul>

Niching and Connecting To Build Authority In The Marketplace with Aurora Mullett

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Aurora Mullet, Owner of Intrinsic Insurance Services. Aurora talks about how she found her way in the insurance industry and how she built an independent insurance agency. Episode Highlights: David introduces Aurora Mullet. (1:35)  David mentions that he was intrigued by the agents in California who are dealing with issues that are similar to a hurricane. (1:52)  Aurora shares her background. (2:12)  What pushed Aurora in the sales direction? (2:56)  Aurora thought that a salesperson was similar to a car salesman. (3:13)  Did Aurora willingly go into being a cross seller? (6:50)  How did Aurora become an Independent Agency Owner? (7:52)  Aurora explains wildfire insurance. (11:55)  Aurora shares why she stopped writing business in Florida. (14:34)  David mentions that if it's not something that he’s comfortable with, he’s risk-averse enough that he would rather give it to an expert. (16:09)  Aurora shares that most people were pleased that they found an option that will allow them to keep their homes. (17:51)  David thinks that what Aurora said was a universal principle, regardless of what you write. (18:08)  Kyle shares that when you’re on the service side, you’ll be able to apply it to your producer role, where you’ll know a bit more about how the policy works and what it should be. (18:17)  What does the open network that Aurora built look like, and what made her do it? (20:32)  What would Aurora say the amount of premium looks like that changes hands back and forth, from the referral network? (23:24)  David explains the two classes of people, a problem solver, and a product salesman. (26:09)  Aurora shares why she was known as “The Hagerty Girl”. (27:25)  Aurora mentions that Nick Ayers taught her how to figure out her target markets, how to locate them, and hyper locate them when she’s at shows. (28:52)  Aurora shares that it gave them the ability to drive the business and everything that came from it, grew outside of their niche. (29:02)  What does Hagerty Insurance do? (30:00)  What are Aurora’s other niches, outside the Hagerty? (35:13)  How does Aurora manage her loss ratio, with all the classic and exotic cars? (36:25)  Aurora shares that they’re setting up, they brought Better Agency, and they’re bringing a VA for the same concept. (47:19)  Has Aurora found the path to be more resistant in this industry, as a female agency principal or a female producer? (51:07)  Aurora shares that some people need to realize that if they take help from a woman as a man, they’re not weak. It’s a process that they have to go through, internally. (52:26)   Tweetable Quotes: “After seven years, I looked around and saw that my salary wasn't increasing, my responsibilities were increasing, my knowledge of how to run the agency was increasing. And I finally just decided that I didn't want to make that money for other people.” - Aurora Mullet “Being in the niche portion of it, I feel part of my job to be able to serve customers is to know the marketplace, not just know my marketplace, but to know all options that are out there.” - Aurora Mullet “I probably get about 15 instant messages a day from agents going, where do I place this, what do I do? So that's not just high fire, it's any property in California, farm, or whatever it is.” - Aurora Mullet Resources Mentioned: David Carothers LinkedIn Kyle Houck LinkedIn Florida Risk Partners The Extra 2 Minutes Aurora Mullet LinkedIn Intrinsic Insurance Services

In this episode of The Power Producers Podcast, David Carothers and co-host <a href="https://www.linkedin.com/in/kyle-houck/" rel="nofollow" target="_blank">Kyle Houck</a> interview Aurora Mullet, Owner of Intrinsic Insurance Services. Aurora talks about how she found her way in the insurance industry and how she built an independent insurance agency. Episode Highlights:<ul> <li>David introduces Aurora Mullet. (1:35) </li> <li>David mentions that he was intrigued by the agents in California who are dealing with issues that are similar to a hurricane. (1:52) </li> <li>Aurora shares her background. (2:12) </li> <li>What pushed Aurora in the sales direction? (2:56) </li> <li>Aurora thought that a salesperson was similar to a car salesman. (3:13) </li> <li>Did Aurora willingly go into being a cross seller? (6:50) </li> <li>How did Aurora become an Independent Agency Owner? (7:52) </li> <li>Aurora explains wildfire insurance. (11:55) </li> <li>Aurora shares why she stopped writing business in Florida. (14:34) </li> <li>David mentions that if it's not something that he’s comfortable with, he’s risk-averse enough that he would rather give it to an expert. (16:09) </li> <li>Aurora shares that most people were pleased that they found an option that will allow them to keep their homes. (17:51) </li> <li>David thinks that what Aurora said was a universal principle, regardless of what you write. (18:08) </li> <li>Kyle shares that when you’re on the service side, you’ll be able to apply it to your producer role, where you’ll know a bit more about how the policy works and what it should be. (18:17) </li> <li>What does the open network that Aurora built look like, and what made her do it? (20:32) </li> <li>What would Aurora say the amount of premium looks like that changes hands back and forth, from the referral network? (23:24) </li> <li>David explains the two classes of people, a problem solver, and a product salesman. (26:09) </li> <li>Aurora shares why she was known as “The Hagerty Girl”. (27:25) </li> <li>Aurora mentions that Nick Ayers taught her how to figure out her target markets, how to locate them, and hyper locate them when she’s at shows. (28:52) </li> <li>Aurora shares that it gave them the ability to drive the business and everything that came from it, grew outside of their niche. (29:02) </li> <li>What does Hagerty Insurance do? (30:00) </li> <li>What are Aurora’s other niches, outside the Hagerty? (35:13) </li> <li>How does Aurora manage her loss ratio, with all the classic and exotic cars? (36:25) </li> <li>Aurora shares that they’re setting up, they brought Better Agency, and they’re bringing a VA for the same concept. (47:19) </li> <li>Has Aurora found the path to be more resistant in this industry, as a female agency principal or a female producer? (51:07) </li> <li>Aurora shares that some people need to realize that if they take help from a woman as a man, they’re not weak. It’s a process that they have to go through, internally. (52:26)  </li> </ul>Tweetable Quotes:<ul> <li>“After seven years, I looked around and saw that my salary wasn't increasing, my responsibilities were increasing, my knowledge of how to run the agency was increasing. And I finally just decided that I didn't want to make that money for other people.” - Aurora Mullet</li> <li>“Being in the niche portion of it, I feel part of my job to be able to serve customers is to know the marketplace, not just know my marketplace, but to know all options that are out there.” - Aurora Mullet</li> <li>“I probably get about 15 instant messages a day from agents going, where do I place this, what do I do? So that's not just high fire, it's any property in California, farm, or whatever it is.” - Aurora Mullet</li> </ul>Resources Mentioned:<ul> <li><a href="https://www.linkedin.com/in/davidrcarothers/" rel="nofollow" target="_blank">David Carothers LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/kyle-houck/" rel="nofollow" target="_blank">Kyle Houck LinkedIn</a></li> <li><a href="https://www.floridariskpartners.com/" rel="nofollow" target="_blank">Florida Risk Partners</a></li> <li><a href="https://extra2minutes.com/" rel="nofollow" target="_blank">The Extra 2 Minutes</a></li> <li><a href="https://www.linkedin.com/in/aurora-mullett-a818229/" rel="nofollow" target="_blank">Aurora Mullet LinkedIn</a></li> <li><a href="https://iiprotect.com/" rel="nofollow" target="_blank">Intrinsic Insurance Services</a></li></ul>

Floating and Fishing for Specialty Business with Aurora Mullett

Using FB groups to build authority and generate leads (with Aurora Mullett)				If you have clients literally crying because they have to leave you, you’re doing something right!    Welcome to Episode 35  2 years ago, Aurora started building community pages for areas in her state that are high risk fire areas.  She has proved herself to be an expert for those in these communities that have suffered, are suffering or could potentially suffer from the devastating effects of fire.  She has aproximately 1800 people in one of her groups. Through these community pages Aurora has generated over 6000 leads in 2 years and has currently written over 1.8M in new premium in 9 months. Because of her interaction in her groups, she has become the authority to the members and when they need help or have a question, guess where they turn?  Yep!  Right to Aurora.  In fact, at times she has had too many requests for help that she has had to elicit the help of other brokers in her area.  Sounds like a great problem to have.   My 2 biggest takeaways from this episode are:   Building authority and carving out a niche is a solid way to generate new leads, improve your close ratio and retain your clients. Find a pain point for your prospective clients and solve it.  You’ll have them beating down your door trying to hand you their money.  “When the community sees that you are focused on providing a solution for a problem, then they start to trust in what you’re doing as a whole for the community.” (Aurora Mullett – Intrinsic Insurance) Watch the show below or catch it on our podcast all the way at the top. More Episodes Schedule a Call Links mentioned in this episode:  BLIP Facebook Page Aurora on FB Intrinsic Insurance on FB Hagerty Girl on FB

Using FB groups to build authority and generate leads (with Aurora Mullett)				 If you have clients literally crying because they have to leave you, you’re doing something right!  Welcome to Episode 35 2 years ago, Aurora started building community pages for areas in her state that are high risk fire areas.  She has proved herself to be an expert for those in these communities that have suffered, are suffering or could potentially suffer from the devastating effects of fire.  She has aproximately 1800 people in one of her groups. Through these community pages Aurora has generated over 6000 leads in 2 years and has currently written over 1.8M in new premium in 9 months. Because of her interaction in her groups, she has become the authority to the members and when they need help or have a question, guess where they turn?  Yep!  Right to Aurora.  In fact, at times she has had too many requests for help that she has had to elicit the help of other brokers in her area.  Sounds like a great problem to have. My 2 biggest takeaways from this episode are: <ul> <li> Building authority and carving out a niche is a solid way to generate new leads, improve your close ratio and retain your clients.</li> <li>Find a pain point for your prospective clients and solve it.  You’ll have them beating down your door trying to hand you their money.</li> </ul> <blockquote>“When the community sees that you are focused on providing a solution for a problem, then they start to trust in what you’re doing as a whole for the community.” (Aurora Mullett – Intrinsic Insurance)</blockquote> Watch the show below or catch it on our podcast all the way at the top. <a href="https://bluelioninsurancepartners.com/podcast-2" rel="nofollow" target="_blank">More Episodes</a> <a href="https://calendly.com/blipteam" rel="nofollow" target="_blank">Schedule a Call</a> <h1>Links mentioned in this episode:</h1> <ul> <li><a href="https://www.facebook.com/BLIPins" rel="nofollow" target="_blank">BLIP Facebook Page</a></li> <li><a href="https://www.facebook.com/intrinsicsolution" rel="nofollow" target="_blank">Aurora on FB</a></li> <li><a href="https://www.facebook.com/auroraintrinsicinsurance/" rel="nofollow" target="_blank">Intrinsic Insurance on FB</a></li> <li><a href="https://www.facebook.com/hagertygirlprotects/" rel="nofollow" target="_blank">Hagerty Girl on FB</a></li></ul>

Episode 035 – Using FB groups to build authority and generate leads with Aurora Mullett