Mike Shapaker's guest appearances

Mike Shapaker

RETHINK RETAIL

2X eCommerce Podcast

CMO Convo

Gary Vaynerchuk

Andrew Smith

Jeff Bezos

Jason Calacanis

Jeff Coyle

Allie Egan

Cynthia Rowley

Kim Kardashian

Ian Shepherd

Anthony Marino

Eric Bandholz

Drew Neisser

Dhar Mann

Randy Frisch

Richard Wilson

OwlTail

Data is important across pretty much all marketing, but it's absolutely essential in the world of eCommerce. Mike joined us to share how CMOs can keep up.Key talking pointsWhat are customer expectations for modern eCommerce, and how can CMOs respond?The most important data you need to be paying attention to for eCommerce success.What the future might hold as access to certain data streams change.

Data is important across pretty much all marketing, but it's absolutely essential in the world of eCommerce. Mike joined us to share how CMOs can keep up.Key talking points<ul><li>What are customer expectations for modern eCommerce, and how can CMOs respond?</li><li>The most important data you need to be paying attention to for eCommerce success.</li><li>What the future might hold as access to certain data streams change.</li></ul>

Mike Shapaker | The role of data in modern eCommerce | CMO Convo

On today’s episode, Kunle is joined by Mike Shapaker, CMO at ChannelAdvisor, an SaaS company offering businesses a centralised platform to streamline operations, expand to new channels and grow sales.With the full-blown expansion of eCommerce and democratisation of Martech, businesses are in a race to be everywhere their customers are. And the ever-shifting privacy landscape has made it all the more important for businesses to be ahead of the curve. Since we’re at the start of 2022, there’s no better time than now to take stock of the eCommerce landscape and plan for the year.In this episode, Kunle and Mike talk about the major trends to look out for in 2022. You will get to hear about why we aren’t quite done with supply chain issues, why more and more retailers are becoming marketplaces and why you should know about Shoppable Media. This is a great episode for business owners and marketers.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day &amp; makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

On today’s episode, Kunle is joined by Mike Shapaker, CMO at <a href="https://www.channeladvisor.com/" rel="nofollow" target="_blank">ChannelAdvisor</a>, an SaaS company offering businesses a centralised platform to streamline operations, expand to new channels and grow sales. With the full-blown expansion of eCommerce and democratisation of Martech, businesses are in a race to be everywhere their customers are. And the ever-shifting privacy landscape has made it all the more important for businesses to be ahead of the curve. Since we’re at the start of 2022, there’s no better time than now to take stock of the eCommerce landscape and plan for the year. In this episode, Kunle and Mike talk about the major trends to look out for in 2022. You will get to hear about why we aren’t quite done with supply chain issues, why more and more retailers are becoming marketplaces and why you should know about Shoppable Media. This is a great episode for business owners and marketers. -----------SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on <a href="https://klaviyo.com/2x" rel="nofollow" target="_blank">klaviyo.com/2x</a>.   Rewind This episode is brought to you by <a href="http://rewind.com/?utm_medium=cpc&amp;utm_source=podcast&amp;utm_campaign=2xecommerce" rel="nofollow" target="_blank">Rewind</a> - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to <a href="http://rewind.com/?utm_medium=cpc&amp;utm_source=podcast&amp;utm_campaign=2xecommerce" rel="nofollow" target="_blank">Rewind Backups</a>, reach out to the Rewind team via chat or email and mention '2x ecommerce' Gorgias This episode is brought to you by <a href="https://www.gorgias.com/" rel="nofollow" target="_blank">Gorgias</a>, the leading helpdesk for Shopify, Magento and BigCommerce merchants.  Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day &amp; makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to <a href="https://www.gorgias.com/" rel="nofollow" target="_blank">Gorgias.com</a> and mention 2x ecommerce podcast for two months free.

S06 EP57: The Outlook for eCommerce in 2022 w/ Mike Shapaker

Rick Watson

No time for news? We've got you covered. Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to deliver the top trending news stories in retail.November 2, 2020: Gap to exit traditional malls, Bed Bath &amp; Beyond scales back coupons, Postmates explores retail delivery.Hosted by Julia RaymondWritten and produced by Gabriella BockEdited by Trenton Waller

No time for news? We've got you covered. Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to deliver the top trending news stories in retail. November 2, 2020: Gap to exit traditional malls, Bed Bath &amp; Beyond scales back coupons, Postmates explores retail delivery. Hosted by Julia Raymond Written and produced by Gabriella Bock Edited by Trenton Waller

Retail Rundown - Nov 2, 2020 - with Rick Watson and Mike Shapaker