Sergei Samoilenko's guest appearances

Sergei Samoilenko

Social Media and Politics

Lay of the Brand

Donald Trump

Nancy Pelosi

Bernie Sanders

Andrew Yang

Pete Buttigieg

Bill Ottman

Scott Wright

Bruce Schneier

Scott Walker

Ben Epstein

Marco Rubio

Eric Wilson

Samir Patel

Matt Gielen

Misha Leybovich

OwlTail

Positive brand perception is critical to building customer loyalty and increasing customer confidence in your organization and product. But as seen with tech companies like Facebook, it's easier said than done. On this Lay of the Brand episode, Merritt Group speaks with Serge Samoilenko, a Communications Professor at George Mason University, who will delve into his own research on reputation and brand management – and the strategies the tech industry can't afford to ignore.

Positive brand perception is critical to building customer loyalty and increasing customer confidence in your organization and product. But as seen with tech companies like Facebook, it's easier said than done. On this Lay of the Brand episode, Merritt Group speaks with Serge Samoilenko, a Communications Professor at George Mason University, who will delve into his own research on reputation and brand management – and the strategies the tech industry can't afford to ignore.

Building positive brand perception in the tech industry w/ GMU Comms Professor, Sergei Samoilenko

Sergei Samoilenko, co-founder of the Character Assassination and Reputation Politics (CARP) Research Lab at George Mason University, shares his insights on how social media is used as a tool for defamation and crisis communication. We also discuss the state of the internet and social media in Russia, bots and trolls, and the Ukranian crisis. Check out their report: Character Assassination in Theory and Practice. Don't miss Tom Moylan's review of the podcast, and please take 5 minutes for the audience survey!

Sergei Samoilenko, co-founder of the <a href="https://communication.gmu.edu/research-and-centers/carp/about-us" rel="nofollow" target="_blank">Character Assassination and Reputation Politics (CARP) Research Lab</a> at George Mason University, shares his insights on how social media is used as a tool for defamation and crisis communication. We also discuss the state of the internet and social media in Russia, bots and trolls, and the Ukranian crisis. Check out their report: <a href="https://communication.gmu.edu/research-and-centers/carp/2017-conference/conference-report" rel="nofollow" target="_blank">Character Assassination in Theory and Practice</a>. Don't miss <a href="https://www.linkedin.com/pulse/review-social-media-politics-podcast-tom-moylan" rel="nofollow" target="_blank">Tom Moylan's review</a> of the podcast, and please take 5 minutes for the <a href="http://survey.podtrac.com/start-survey.aspx?pubid=eqK2l0uDyVR6&amp;ver=standard" rel="nofollow" target="_blank">audience survey</a>!

Character Assassination, Reputation Politics, and Social Media in Russia, with Sergei Samoilenko