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150: A Midmarket Mindset Liberates a Heavyweight Brand | Hisamitsu America

SalonPas (pain relief) President John Incledon (Hisamitsu America) - joins us to discuss their new over-the-counter pain relieving patch. Tell us about the origins of the Hitsamitsu Pharmaceuticals? Why should consumers choose Salonpas? Pain Relief patches are NOT new?  (Tiger Balm, Icy Hot, Bengay are already out there) How is SalonPas the only FDA patch?  How are consumers over-using over-the-counter pain pills? Tell us about the alternative methods.  I have to ask the money question-- People are concerned about what they are putting into their bodies - does SalonPas contain any types of steroids?

SalonPas (pain relief) President John Incledon (Hisamitsu America) - joins us to discuss their new over-the-counter pain relieving patch. Tell us about the origins of the Hitsamitsu Pharmaceuticals? Why should consumers choose Salonpas? Pain Relief patches are NOT new? (Tiger Balm, Icy Hot, Bengay are already out there) How is SalonPas the only FDA patch? How are consumers over-using over-the-counter pain pills? Tell us about the alternative methods. I have to ask the money question-- People are concerned about what they are putting into their bodies - does SalonPas contain any types of steroids?

John Incledon (Hisamitsu America) discusses @Salonpas