Strougo Frohlich's guest appearances

Strougo Frohlich

The Business of Wellness

Fitt Insider

Cats & Cosby with John Catsimatidis and Rita Cosby

Randy Hetrick

Rishi Mandal

Lisa Blau

Aly Orady

Ara Katz

Nick Green

Will Ahmed

Josh McCarter

Andrew Dudum

Adrian Aoun

Ron Johnson

John Solomon

Mike Pompeo

Sadie Lincoln

Jason Wachob

OwlTail

Brett Ewer

Debra Struogo Frohlich, founder of the Row House Brand, owner of 5 gyms in New York and spokesperson for the Community Gym Coalition; and Brett Ewer, Head of Government Relations at Crossfit, LLC, join John Catsimatidis and guest hosts Lidia Curanaj and Ed Cox to discuss the state of gyms re-opening during the lockdown and pandemic.

Debra Strougo Frohlich and Brett Ewer Interview | 02-23-2021

Let's talk about the business of wellness…   Debra Strougo Frohlich launched boutique studio, Row House in 2014 with her husband Eric. Their intention from the outset was to take the concept to the masses and using a franchise model led by Xponential Fitness, there are now almost 100 Row House studios in operation and 300 studios committed to.    In this episode, we talk about Debra’s hobby job as a fitness instructor and how along with her experience in digital analytics, content and tourism, she combined her skills and passion to create a remarkable business. We also discuss the importance of understanding your consumer, disrupting the market, making tough decisions and the benefits of bootstrapping early on.    Debra’s biggest piece of advice, ‘see the lesson in every single thing that happens, take note of that lesson and keep moving’.   Do you want to stay ahead of the trends driving the growth of the $4.5 trillion wellness industry? Subscribe to this podcast and receive 10% off all Welltodo Trends Reports. Use code: PODCAST10   Thank you to our sponsors: The go-to legal firm supporting the wellness industry  Bird &amp; Bird. Modern accountancy firm dedicated to saving you money, GrowFactor. Software booking experts, MINDBODY.   To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Let's talk about the business of wellness… Debra Strougo Frohlich launched boutique studio, Row House in 2014 with her husband Eric. Their intention from the outset was to take the concept to the masses and using a franchise model led by Xponential Fitness, there are now almost 100 Row House studios in operation and 300 studios committed to.  In this episode, we talk about Debra’s hobby job as a fitness instructor and how along with her experience in digital analytics, content and tourism, she combined her skills and passion to create a remarkable business. We also discuss the importance of understanding your consumer, disrupting the market, making tough decisions and the benefits of bootstrapping early on.  Debra’s biggest piece of advice, ‘see the lesson in every single thing that happens, take note of that lesson and keep moving’. Do you want to stay ahead of the trends driving the growth of the $4.5 trillion wellness industry? Subscribe to this podcast and receive 10% off all <a href="https://www.welltodoglobal.com/wellness-trend-reports/" rel="nofollow" target="_blank">Welltodo Trends Reports</a>. Use code: PODCAST10 Thank you to our sponsors: The go-to legal firm supporting the wellness industry <a href="https://www.twobirds.com/en/sectors/retail-and-consumer/wellness" rel="nofollow" target="_blank"> Bird &amp; Bird</a>. Modern accountancy firm dedicated to saving you money, <a href="https://www.growfactor.com/" rel="nofollow" target="_blank">GrowFactor</a>. Software booking experts, <a href="https://partner.mindbodyonline.com/welltodo" rel="nofollow" target="_blank">MINDBODY</a>. To find out how Welltodo can help you grow your business and support your career objectives, head to <a href="https://www.welltodoglobal.com" rel="nofollow" target="_blank">welltodoglobal.com</a> today.

Debra Strougo Frohlich - Co-Founder, Row House

Today I’m joined by Debra Strougo Frohlich   Debra is one of the Founders of Row House   In today’s episode, I talked with Debra about what it takes to succeed in the fitness industry, her experience building and scaling a boutique concept, and why Row House stands out in a crowded studio landscape.   I had a great time chatting with Debra and I hope you enjoy listening.    Let’s get into it.    More from Debra &gt;&gt;    Debra Strougo Frohlich is the Founder of Row House, which she and her husband launched in 2014 with the intention of scaling.  Today that dream has been realized with close to 100 studio locations opened and about 300 studios committed to after just two short years of franchising.     Debra is a New York City native, and is fortunate to spend most of her time in Manhattan where she continues to own and operate Row House studios and her other brand, EVF Performance.     Debra began her career with a dual career: Business Development by day and fitness hustle by night.  With a background in digital analytics she worked for 5 years in content aggregation for an EW Scripps Company; launching subscription and advertising revenue.  Identifying that this could be the future of fitness, she launched Fitizens.com to aggregate Fitness Experts and Enthusiasts in 2007. Although this was a successful launch, it was before its time. While teaching fitness and doing various other biz dev projects in fitness, tech, publishing, etc Debra met her husband and business partner, Eric Von Frohlich and they proceeded to build two fitness studio based brands – Row House and EVF Performance.     As they were building those, Debra spent 5 years in NYC Tourism, under Mayor Bloomberg during his administration where the team was able to surpass tourism goals.  Debra’s direct contributions were in creating a million dollar business by generating revenue against NYC digital as well as hard assets. Partners included NYC businesses large and small, looking to reach NYC visitors from near and far.  She was also part of the original task force who created Broadway Week, which will persevere as Restaurant Week has as a NYC economic stimulus and mainstay. In 2014, Row House opened its doors to disrupt the fitness industry. Debra ran the studios and grew the brand until 2017 went she successfully created a partnership to expand Row House through franchising.  The company is now controlled by Xponential and Debra and Eric continue to operate Row House studios in NYC.    Debra  is a mom at 3. She loves to connect people and ideas - and is keeping her eyes out for her next big one!.   More from Fitt Insider &gt;&gt;    Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.    From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.    Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I’m joined by Debra Strougo Frohlich Debra is one of the Founders of Row House In today’s episode, I talked with Debra about what it takes to succeed in the fitness industry, her experience building and scaling a boutique concept, and why Row House stands out in a crowded studio landscape. I had a great time chatting with Debra and I hope you enjoy listening.  Let’s get into it.  More from Debra &gt;&gt;  Debra Strougo Frohlich is the Founder of Row House, which she and her husband launched in 2014 with the intention of scaling.  Today that dream has been realized with close to 100 studio locations opened and about 300 studios committed to after just two short years of franchising.   Debra is a New York City native, and is fortunate to spend most of her time in Manhattan where she continues to own and operate Row House studios and her other brand, EVF Performance.   Debra began her career with a dual career: Business Development by day and fitness hustle by night.  With a background in digital analytics she worked for 5 years in content aggregation for an EW Scripps Company; launching subscription and advertising revenue.  Identifying that this could be the future of fitness, she launched <a href="http://Fitizens.com" rel="nofollow" target="_blank">Fitizens.com</a> to aggregate Fitness Experts and Enthusiasts in 2007. Although this was a successful launch, it was before its time. While teaching fitness and doing various other biz dev projects in fitness, tech, publishing, etc Debra met her husband and business partner, Eric Von Frohlich and they proceeded to build two fitness studio based brands – Row House and EVF Performance.   As they were building those, Debra spent 5 years in NYC Tourism, under Mayor Bloomberg during his administration where the team was able to surpass tourism goals.  Debra’s direct contributions were in creating a million dollar business by generating revenue against NYC digital as well as hard assets. Partners included NYC businesses large and small, looking to reach NYC visitors from near and far.  She was also part of the original task force who created Broadway Week, which will persevere as Restaurant Week has as a NYC economic stimulus and mainstay. In 2014, Row House opened its doors to disrupt the fitness industry. Debra ran the studios and grew the brand until 2017 went she successfully created a partnership to expand Row House through franchising.  The company is now controlled by Xponential and Debra and Eric continue to operate Row House studios in NYC.  Debra  is a mom at 3. She loves to connect people and ideas - and is keeping her eyes out for her next big one!. More from Fitt Insider &gt;&gt;  Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.  From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.  Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at <a href="http://insider.fitt.co/" rel="nofollow" target="_blank">http://insider.fitt.co</a>.

Episode #14 - Debra Strougo Frohlich, co-founder of Row House