Astrid Illum's guest appearances

Astrid Illum

The Analytics Power Hour

Blair Reeves

Dennis Mortensen

Tim Harford

Nancy Duarte

Emily Oster

Lea Pica

Hilary Mason

Cassie Kozyrkov

Els Aerts

Peter Fader

Steve Mulder

Joe Sutherland

John Wallace

Chad Sanderson

Tim Hwang

OwlTail

It’s 1:00 AM, and you can’t sleep. The paid search manager needs to know whether brand keywords can be turned off without impacting revenue. The product team needs the latest A/B test results analyzed before they can start on their next sprint. The display media intern urgently needs your help figuring out why the campaign tracking parameters he added for the campaign that launches in two days are breaking the site (you’re pretty sure he’s confusing “&amp;” and “?” again). And the team running the site redesign needs to know YESTERDAY what fields they need to include in the new headless CMS to support analytics. You’re pulled in a million directions, and every request is valid. How do you manage your world without losing your sanity? On this episode, analytics philosopher Astrid Illum from DFDS joins the gang to discuss those challenges. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

<p>It’s 1:00 AM, and you can’t sleep. The paid search manager needs to know whether brand keywords can be turned off without impacting revenue. The product team needs the latest A/B test results analyzed before they can start on their next sprint. The display media intern urgently needs your help figuring out why the campaign tracking parameters he added for the campaign that launches in two days are breaking the site (you’re pretty sure he’s confusing “&amp;” and “?” again). And the team running the site redesign needs to know YESTERDAY what fields they need to include in the new headless CMS to support analytics. You’re pulled in a million directions, and every request is valid. How do you manage your world without losing your sanity? On this episode, analytics philosopher <a href="https://www.linkedin.com/in/astridillum" rel="noopener nofollow" target="_blank">Astrid Illum</a> from <a href="https://www.dfdsseaways.co.uk/" rel="noopener nofollow" target="_blank">DFDS</a> joins the gang to discuss those challenges. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the <a href="http://www.analyticshour.io/2019/08/27/122-dealing-with-disparate-stakeholders-with-astrid-illum/" rel="noopener nofollow" target="_blank">show page</a>.</p>

#122: Dealing with Disparate Stakeholders with Astrid Illum