11 Podcast Episodes
Ditch the Boring Bio and Do this instead - with Caroline Mays
Ditch the Boring Bio and Do this instead - with Caroline Mays
“Before we start work you need to see this video” she said. My client Shelly Davies and I were about to start work for t... Read more
21 Apr 2022
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50mins
Clarify Your Brand through Story with Caroline Mays
Clarify Your Brand through Story with Caroline Mays
Why are bios and About sections so terrible? How can you use them instead to clarify who you are, what you do and why it... Read more
30 Aug 2021
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57mins
The Alternative Route To Doing What You Love with Caroline Mays
The Alternative Route To Doing What You Love with Caroline Mays
Exploring alternative career paths should be encouraged, not discouraged. Do you want to know why? Because sometimes tho... Read more
30 Jun 2021
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1hr 1min
Uncage Your Epic Credential with Caroline Mays
Uncage Your Epic Credential with Caroline Mays
It's frustrating when words fail to capture the work you do for your clients. This is where Caroline Mays of Switchblade... Read more
25 May 2021
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40mins
Bios and brands and stories, oh my! with Caroline Mays of Switchblade Lemonade
Bios and brands and stories, oh my! with Caroline Mays of Switchblade Lemonade
Today I'm chatting with Caroline Mays, the founder and creative mind behind Switchblade Lemonade, a defiantly unorthodox... Read more
19 Sep 2020
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44mins
The Copywriter’s Secrets to Stellar Storytelling with Founder of Switchblade Lemonade, Caroline Mays #S1E7
The Copywriter’s Secrets to Stellar Storytelling with Founder of Switchblade Lemonade, Caroline Mays #S1E7
Copywriting is a sometimes overlooked, but entirely essential, marketing tool with which to share the one thing that wil... Read more
3 Jun 2020
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57mins
Bio Like Beyoncé with Caroline Mays
Bio Like Beyoncé with Caroline Mays
Have you read your own bio or “about me” page lately? Is it compelling? Do you feel that it’s engaging enough to entice... Read more
23 Jan 2020
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Bio Like Beyoncé with Caroline Mays
Bio Like Beyoncé with Caroline Mays
Have you read your own bio or “about me” page lately? Is it compelling? Do you feel that it’s engaging enough to entice... Read more
23 Jan 2020
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38mins
2.30 – Caroline Mays – Personal Bio Expert – Switchblade Lemonade
2.30 – Caroline Mays – Personal Bio Expert – Switchblade Lemonade
I think it is best to let our guest today tell you her story... in her own words - "The coolest thing I've learned is th... Read more
29 Jul 2019
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46mins
Podcast: How to Write a Killer Bio with Caroline Mays
Podcast: How to Write a Killer Bio with Caroline Mays
The question of the day today is: How do we write a killer bio that makes our clients pick up the phone or start that em... Read more
11 Jan 2018
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