Vicky Serany's guest appearances

Vicky Serany

A Well-Designed Business® | Interior Design  Business Podcast

The Chaise Lounge Podcast

Ashley Grigg

Rachel Cannon

Alan Tanksley

Amy Flurry

Rachel Moriarty

Kendall Wilkinson

Nina Magon

Kelli Ellis

Krista Watterworth

Laura Umansky

Darla Powell

Jenny Madden

John Robert Wiltgen

Angela Harris

Lauren Clement

OwlTail

Welcome to A Well-Designed Business! LuAnn’s guest today is Vicky Serany from Southern Studio, and you’re going to hear how Vicky’s mission, vision, and goals for her company changed over the years. Sometimes you just have to make your business fit the life you have. You’ll be inspired to learn that you can revise, recalibrate, and reinvent your business at any time ever, over your entire life - and you’re going to receive lots of insights on leadership, too, so listen in! Vicky Serany uses fresh combinations of texture, pattern, and color to create luxury interiors that meet the needs of each client. By paying attention to every detail of a project, she is able to meticulously transform the design vision into reality. Her inspiration comes from the beauty in everyday life and travel to fascinating places. Vicky’s extensive work in residential design and new home construction has earned her awards both locally and nationally. Vicky is an Allied Member of the American Society of Interior Designers (ASID) and lives in Cary with her husband, Dan. This empty nest mom jumps at the opportunity to spend time with her two grown children. When she’s not creating inspired interiors, Vicky enjoys spending time at the beach, sharing a bottle of wine with close friends, and exploring new adventures on her bucket list! Southern Studio Interior Design was founded in 2001 and has earned a reputation as an award-winning interior design firm specializing in luxury interior spaces with casual sophistication. We believe that a well-designed home is timeless and reflects the unique personalities of its owners. The mission of Southern Studio is to provide a high level of creativity, integrity, and personalized attention to every project.    Show Highlights:  Vicky shares the dilemma she faced during the 2008 recession and the solution she found that actually went against everybody’s advice. Vicky and her team took advantage during coronavirus to work on “Covid-19” projects from home, learning new skills. “The one thing I’ve learned is that if we really focus on best business practices, we can survive and we plan for the down times.” Vicky LuAnn addresses the need to have a support group within the industry - mentors, business coaches, and experts in the area. Vicky provides an overview of the tools, processes, and systems that help her and her team to manage projects. Every team member is empowered to use their “Make It Right” policy. Learn from mistakes. Think about where you want to be and where you want to go so that you’re better equipped to lead your teams into the future. No matter where you are as a designer, you get there with a plan, taking action, and your support group. When things are tough, it doesn’t always mean that something is wrong. Don’t be paralyzed by fear!  Connect with Vicky! Vicky’s Email Vicky’s Website Vicky’s Instagram Vicky’s Blog Links : 19hours The Blueprint - Mydoma Studio July 15th, 2020 Price: $129 EARLY BIRD PRICING OF $99 THROUGH JULY 14TH!! Closing the Sale Begins at Hello July 29 &amp; 30, 2020 Go to IWCE Vision to register. Is Chairman of the Board Right for YOUR Business? LuAnn Nigara COB Purchase LuAnn’s Books Here: The Making of A Well - Designed Business: Turn Inspiration into Action  A Well-Designed Business - The Power Talk Friday Experts LuAnn Live - Coming February 2021 Join the E-Mail List to Get Updates! Buy Wholesale For Profit with Traci Connell Stop Buying Retail and Start Making Maximum Profit KICKING OFF July 22, 2020 Price: $2195 Register HERE! Design-Build For Profit - Coming Late Summer / Early Fall! With Jenny Slingerland of Black Ink Interiors Get on the Email List HERE! Are You Interested in a 2 Million Plus Mastermind with LuAnn? Email her at info@luannnigara.com and put “mastermind” in the subject line. She’ll set up a call and see if it’s a good fit for you! The first of 6 monthly meetings start in August, and there are 3 spots open! LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate &amp; Review! LuAnn’s Blog Power Talk Friday A Big THANK YOU to These Podcast Sponsors: FREE Trial! A One-Stop Shop to Keep Everything Organized! Check Out Their Client Portal and Time Tracking Features! My Doma Studio: A Well Designed Business Other shows mentioned Eileen Hahn #363 LuAnn Solo show: Let's Be Profitable #491 Laura Umansky #492

Welcome to A Well-Designed Business! LuAnn’s guest today is Vicky Serany from Southern Studio, and you’re going to hear how Vicky’s mission, vision, and goals for her company changed over the years. Sometimes you just have to make your business fit the life you have. You’ll be inspired to learn that you can revise, recalibrate, and reinvent your business at any time ever, over your entire life - and you’re going to receive lots of insights on leadership, too, so listen in! Vicky Serany uses fresh combinations of texture, pattern, and color to create luxury interiors that meet the needs of each client. By paying attention to every detail of a project, she is able to meticulously transform the design vision into reality. Her inspiration comes from the beauty in everyday life and travel to fascinating places. Vicky’s extensive work in residential design and new home construction has earned her awards both locally and nationally. Vicky is an Allied Member of the American Society of Interior Designers (ASID) and lives in Cary with her husband, Dan. This empty nest mom jumps at the opportunity to spend time with her two grown children. When she’s not creating inspired interiors, Vicky enjoys spending time at the beach, sharing a bottle of wine with close friends, and exploring new adventures on her bucket list! Southern Studio Interior Design was founded in 2001 and has earned a reputation as an award-winning interior design firm specializing in luxury interior spaces with casual sophistication. We believe that a well-designed home is timeless and reflects the unique personalities of its owners. The mission of Southern Studio is to provide a high level of creativity, integrity, and personalized attention to every project. Show Highlights: <ul> <li>Vicky shares the dilemma she faced during the 2008 recession and the solution she found that actually went against everybody’s advice.</li> <li>Vicky and her team took advantage during coronavirus to work on “Covid-19” projects from home, learning new skills.</li> <li>“The one thing I’ve learned is that if we really focus on best business practices, we can survive and we plan for the down times.” Vicky</li> <li>LuAnn addresses the need to have a support group within the industry - mentors, business coaches, and experts in the area.</li> <li>Vicky provides an overview of the tools, processes, and systems that help her and her team to manage projects.</li> <li>Every team member is empowered to use their “Make It Right” policy.</li> <li>Learn from mistakes.</li> <li>Think about where you want to be and where you want to go so that you’re better equipped to lead your teams into the future.</li> <li>No matter where you are as a designer, you get there with a plan, taking action, and your support group.</li> <li>When things are tough, it doesn’t always mean that something is wrong.</li> <li>Don’t be paralyzed by fear!</li> </ul> Connect with Vicky! Vicky’s <a href="mailto:Vicky@southernstudio.com" rel="noopener">Email</a> Vicky’s <a href="http://www.southernstudio.com/" rel="noopener nofollow" target="_blank">Website</a> Vicky’s <a href="https://www.instagram.com/southernstudio/" rel="noopener nofollow" target="_blank">Instagram</a> Vicky’s <a href="http://www.southernstudio.com/blog/" rel="noopener nofollow" target="_blank">Blog</a> Links : <a href="https://www.mydomastudio.com/19hblueprint" rel="noopener nofollow" target="_blank">19hours The Blueprint</a> - Mydoma Studio July 15th, 2020 Price: $129 EARLY BIRD PRICING OF $99 THROUGH JULY 14TH!! Closing the Sale Begins at Hello July 29 &amp; 30, 2020 Go to <a href="https://iwce-vision.com" rel="noopener nofollow" target="_blank">IWCE Vision</a> to register. Is Chairman of the Board Right for YOUR Business? <a href="http://www.luannnigara.com/cob" rel="noopener nofollow" target="_blank">LuAnn Nigara COB</a> Purchase LuAnn’s Books Here: <a href="amazon.com/Making-Well-Designed-Business-Inspiration/dp/194697854X#:~:text=A%20successful%20business%20owner%20for,challenges%20of%20owning%20a%20business." rel="noopener nofollow" target="_blank">The Making of A Well - Designed Business: Turn Inspiration into Action</a> <a href="https://www.amazon.com/gp/product/1092291229/ref=as_li_tl?ie=UTF8&amp;tag=luannnigara-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1092291229&amp;linkId=656ba722778d6a368f2f9e778c25e2ed" rel="noopener nofollow" target="_blank">A Well-Designed Business - The Power Talk Friday Experts</a> <a href="http://LuAnnlive.com" rel="noopener nofollow" target="_blank">LuAnn Live</a> - Coming February 2021 Join the E-Mail List to Get Updates! <a href="https://luannnigara.com/product/wholesale-for-profit/" rel="noopener nofollow" target="_blank">Buy Wholesale For Profit</a> with Traci Connell Stop Buying Retail and Start Making Maximum Profit KICKING OFF July 22, 2020 Price: $2195 <a href="https://luannnigara.com/product/wholesale-for-profit/" rel="noopener nofollow" target="_blank">Register HERE!</a> <a href="http://designbuildforprofit.com/" rel="noopener nofollow" target="_blank">Design-Build For Profit</a> - Coming Late Summer / Early Fall! With Jenny Slingerland of Black Ink Interiors Get on the Email List <a href="http://designbuildforprofit.com/" rel="noopener nofollow" target="_blank">HERE</a>! Are You Interested in a 2 Million Plus Mastermind with LuAnn? Email her at <a href="mailto:info@luannnigara.com" rel="noopener">info@luannnigara.com</a> and put “mastermind” in the subject line. She’ll set up a call and see if it’s a good fit for you! The first of 6 monthly meetings start in August, and there are 3 spots open! LuAnn’s <a href="https://luannnigara.com" rel="noopener nofollow" target="_blank">Website</a> LuAnn’s <a href="https://luannnigara.com/a-well-designed-business/" rel="noopener nofollow" target="_blank">Podcast</a> - Please SUBSCRIBE, Rate &amp; Review! LuAnn’s <a href="https://luannnigara.com/blog/" rel="noopener nofollow" target="_blank">Blog</a> <a href="http://powertalkfriday.com/" rel="noopener nofollow" target="_blank">Power Talk Friday</a> A Big THANK YOU to These Podcast Sponsors: FREE Trial! A One-Stop Shop to Keep Everything Organized! Check Out Their Client Portal and Time Tracking Features! <a href="http://mydomastudio.com/awelldesignedbusiness" rel="noopener nofollow" target="_blank">My Doma Studio: A Well Designed Business</a> Other shows mentioned <a href="https://luannnigara.com/363-power-talk-friday-eileen-hahn-building-an-exceptional-interior-design-team/" rel="noopener nofollow" target="_blank">Eileen Hahn #363</a> <a href="https://luannnigara.com/491-power-talk-friday-luann-nigara-lets-be-profitable-in-2020/" rel="noopener nofollow" target="_blank">LuAnn Solo show: Let's Be Profitable #491</a> <a href="https://luannnigara.com/492-laura-umansky-leadership-is-the-secret-sauce-of-success/" rel="noopener nofollow" target="_blank">Laura Umansky #492</a>

564: Vicky Serany, Southern Studio: Thriving Despite Covid 19

Vicky Serany: Southern Studio							#gallery-3 {				margin: auto;			}			#gallery-3 .gallery-item {				float: left;				margin-top: 10px;				text-align: center;				width: 33%;			}			#gallery-3 img {				border: 2px solid #cfcfcf;			}			#gallery-3 .gallery-caption {				margin-left: 0;			}			/* see gallery_shortcode() in wp-includes/media.php */Today in the Lounge Nick sits down with Vicky Serany, founder, and principal of the interior design firm Southern Studio. They chat about the beauty of living in North Carolina, how Vicky has had tremendous success with her firm, and the pros and cons of business practices like outsourcing, management, and social media marketing.Vicky’s StoryVicky Serany hails from the beautiful city of Cary, North Carolina. Not only is Cary her favorite place she’s lived, but Vicky also loves to vacation at her family’s small beach cottage in the north of the state -- that is when she’s not exploring the world with her husband. She loves the beach and says her favorite childhood memories are of crabbing on the Chesapeake Bay with her family. Her favorite fashion accessory? Earrings, but more practically, glasses, and she’s partial to a Key Lime Martini in the summer after a day at the beach. Vicky knew that interior design was an interest around the second grade, when her mother let her pick out the color of carpet she’d have in her bedroom. Later, she visited a model home and felt a surge of creative energy. After volleying a few different careers and struggling to find her passion, Vicky went back to school for design at Meredith College while raising her kids -- and built such a successful firm that she never had to finish classes!The Firm: Southern StudioVicky built her firm in the midst of the Great Recession, and she actually credits the tough stretch for making her think deeply about various business models. From the beginning, she knew she had a passion for residential design and found that she loved the construction side of the business -- from exterior to plumbing, electrical, tile, and cabinets. But what she loved most, and still does, are the connections made while working with clients to design their dream homes. That guiding philosophy has been incredibly helpful: she says that business grew by about forty percent annually for six years! Now, Southern Studio has a team of eight full-time staffers to tackle management, studio administration, design, HR, and some bookkeeping, as well as an incredibly helpful intern. The firm outsources as much as possible for finances, bookkeeping, and warehousing, as well as much of their of PR and marketing. Vicky Serany says that this frees her team to be able to focus more on their strengths rather than management and administration.Challenges and Moving ForwardVicky wears a lot of hats as the head of her firm but says that her least favorite part of the job is saying “no” to clients that she knows will not be a good fit their firm. Instead, she’s instituted a screening process that her clients go through, including a rigorous interview, to ensure that they are the right fit, and the rest is a joy. She also has a fascinating definition of marketing: the connection of people. However, she’s still developing social media strategies to get that message across. Lastly, Vicky shares some sage advice: interior design is a game, and everyone plays it differently. Nobody has a handbook, and everyone is just figuring out how to do new projects. In the end, that’s what we love about interior design: we have the freedom to be creative, make mistakes, and move forward.					Chaise Lounge Updates				There are still opportunities to catch Nick at the Universal Showroom at High Point Market. Check out all of our High Point events here!Don’t forget about the #makemychaise design competition click this link for more info.											Our Events Page								Resources

Vicky Serany: Southern Studio		 		 			#gallery-3 { 				margin: auto; 			} 			#gallery-3 .gallery-item { 				float: left; 				margin-top: 10px; 				text-align: center; 				width: 33%; 			} 			#gallery-3 img { 				border: 2px solid #cfcfcf; 			} 			#gallery-3 .gallery-caption { 				margin-left: 0; 			} 			/* see gallery_shortcode() in wp-includes/media.php */ Today in the Lounge Nick sits down with Vicky Serany, founder, and principal of the interior design firm Southern Studio. They chat about the beauty of living in North Carolina, how Vicky has had tremendous success with her firm, and the pros and cons of business practices like outsourcing, management, and social media marketing.Vicky’s StoryVicky Serany hails from the beautiful city of Cary, North Carolina. Not only is Cary her favorite place she’s lived, but Vicky also loves to vacation at her family’s small beach cottage in the north of the state -- that is when she’s not exploring the world with her husband. She loves the beach and says her favorite childhood memories are of crabbing on the Chesapeake Bay with her family. Her favorite fashion accessory? Earrings, but more practically, glasses, and she’s partial to a Key Lime Martini in the summer after a day at the beach. Vicky knew that interior design was an interest around the second grade, when her mother let her pick out the color of carpet she’d have in her bedroom. Later, she visited a model home and felt a surge of creative energy. After volleying a few different careers and struggling to find her passion, Vicky went back to school for design at Meredith College while raising her kids -- and built such a successful firm that she never had to finish classes!The Firm: Southern StudioVicky built her firm in the midst of the Great Recession, and she actually credits the tough stretch for making her think deeply about various business models. From the beginning, she knew she had a passion for residential design and found that she loved the construction side of the business -- from exterior to plumbing, electrical, tile, and cabinets. But what she loved most, and still does, are the connections made while working with clients to design their dream homes. That guiding philosophy has been incredibly helpful: she says that business grew by about forty percent annually for six years! Now, Southern Studio has a team of eight full-time staffers to tackle management, studio administration, design, HR, and some bookkeeping, as well as an incredibly helpful intern. The firm outsources as much as possible for finances, bookkeeping, and warehousing, as well as much of their of PR and marketing. Vicky Serany says that this frees her team to be able to focus more on their strengths rather than management and administration.Challenges and Moving ForwardVicky wears a lot of hats as the head of her firm but says that her least favorite part of the job is saying “no” to clients that she knows will not be a good fit their firm. Instead, she’s instituted a screening process that her clients go through, including a rigorous interview, to ensure that they are the right fit, and the rest is a joy. She also has a fascinating definition of marketing: the connection of people. However, she’s still developing social media strategies to get that message across. Lastly, Vicky shares some sage advice: interior design is a game, and everyone plays it differently. Nobody has a handbook, and everyone is just figuring out how to do new projects. In the end, that’s what we love about interior design: we have the freedom to be creative, make mistakes, and move forward.		 			Chaise Lounge Updates		 		There are still opportunities to catch Nick at the Universal Showroom at High Point Market. Check out all of our High Point events here!Don’t forget about the #makemychaise design competition click this link for more info.		 			 						Our Events Page 					 			Resources

207 – Vicky Serany: Southern Studio