John Baldock's guest appearances

John Baldock

Law Firm Growth Podcast

PR 360

Dave Lee

Allison Williams

Stacey Brown Randall

Nick Raithel

Sarah Evans

Travis Hornsby

Chris Brogan

Michael Bell

Chris Walker

Brad Phillips

Michael Becker

Corey Haines

Rocco Cozza

Molly McPherson

David Johnson

OwlTail

&gt;&gt; Get the newest LFG episodes delivered to your inbox when you Sign up for our Newsletter &lt;&lt;Resource Links:Create a successful employee advocacy program with Social HPLearn how to set - and meet - internal sales goals with Double Your Case Files MasterclassEstate planning attorney? Get online leads and sales coaching with Seminar 2.0While paid advertising is an effective way to reach new audiences…Your firm may be missing out if you’re not leveraging what you already have in your company. Namely, the hidden potential of employee networks. If you get clients through referrals, you probably already recognize the immense power of word of mouth (WOM). But by implementing a “social selling” strategy, your firm can take word of mouth advertising to a new level and grow your firm faster.During his 10 years at LinkedIn, John Baldock helped many companies get stellar results by mastering the art of social selling. Today he’s teaching you how you can do the same by leveraging your employee networks.In this week’s podcast, John Baldock of Social HP and Glimpse Social joins us to discuss why you shouldn’t let the power of your employees' voices fall on deaf ears. He shares best practices for sharing content, why you should use a “set it and forget it” strategy and explains how you can make social selling a realistic option for your firm. About Jonathan Baldock:With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson &amp; Johnson, PepsiCo, and IBM, Jonathan Baldock is highly skilled in social sharing best practices. He is the founder of Glimpse Social and works in an advisory role for SocialHP. Jonathan is an expert at social media recruitment, sales and marketing strategies. Connect with him on LinkedIn.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information.

&gt;&gt; Get the newest LFG episodes delivered to your inbox when you <a href="https://casefuelus.activehosted.com/f/1" rel="noopener noreferrer nofollow" target="_blank">Sign up for our Newsletter</a> &lt;&lt;Resource Links:<ul><li>Create a successful employee advocacy program with <a href="https://www.socialhp.com/" rel="noopener noreferrer nofollow" target="_blank">Social HP</a></li><li>Learn how to set - and meet - internal sales goals with <a href="https://cneyju17zbmmzb2ddy6w.memberships.msgsndr.com/offers/fcc1d4b2-7d6c-423c-9bd5-868e1a33c3e3" rel="noopener noreferrer nofollow" target="_blank">Double Your Case Files Masterclass</a></li><li>Estate planning attorney? Get online leads and sales coaching with <a href="https://contact.casefuel.com/apply1-p/" rel="noopener noreferrer nofollow" target="_blank">Seminar 2.0</a></li></ul>While paid advertising is an effective way to reach new audiences…Your firm may be missing out if you’re not leveraging what you already have in your company. Namely, the hidden potential of employee networks. If you get clients through referrals, you probably already recognize the immense power of word of mouth (WOM). But by implementing a “social selling” strategy, your firm can take word of mouth advertising to a new level and grow your firm faster.During his 10 years at LinkedIn, John Baldock helped many companies get stellar results by mastering the art of social selling. Today he’s teaching you how you can do the same by leveraging your employee networks.In this week’s podcast, John Baldock of Social HP and Glimpse Social joins us to discuss why you shouldn’t let the power of your employees' voices fall on deaf ears. He shares best practices for sharing content, why you should use a “set it and forget it” strategy and explains how you can make social selling a realistic option for your firm. <h3>About Jonathan Baldock:</h3>With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson &amp; Johnson, PepsiCo, and IBM, Jonathan Baldock is highly skilled in social sharing best practices. He is the founder of <a href="https://glimpsesocial.com/" rel="noopener noreferrer nofollow" target="_blank">Glimpse Social</a> and works in an advisory role for <a href="https://www.socialhp.com/" rel="noopener noreferrer nofollow" target="_blank">SocialHP</a>. Jonathan is an expert at social media recruitment, sales and marketing strategies. Connect with him on <a href="https://www.linkedin.com/in/jonathanbaldock/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a>.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Demystifying Social Selling and Amplifying the Power of Employee Networks with John Baldock

In This Episode…We talk with Social HP’s Head of Growth John Baldock about social advocacy. We go over what it is, how to do it well, what social networks are better for it, what the future looks like and when it all goes wrong how to take down the offending content.Show Notes·      [00:43]  Are you a coffee or tea drinker?              ·      [01:18] Can you explain to our listeners about your company and what you do?·      [02:37] What have you seen businesses or PR pros not do very well when it comes to employee advocacy?                   ·      [05:38] How do PR pro convince the c-level executives to do a program like this? ·      [08:07] Are there other social media platforms that are better at this for social advocacy?·      [08:53] What are some strategies for a B2B company to use this type of program?·      [13:13] How do you get employees to share your business's content on their social media accounts?·      [16:55] It is imperative to have these types of programs because of what has happened for the past year?·      [18:53] Are there any tips or tricks to when things go wrong to take down the content shared?·      [21:16] What do you see as the future of social advocacy?·      [24:22] What social media do you prefer when doing social advocacy?·      [26:11] What feature would you like LinkedIn to have?  ·      [27:21] Final thoughtsPeople and Companies, We Mentioned in the Show·      John Baldock was our guest today. Learn more about SHP.Episode Length: 28:30Thanks so much for tuning in. Join us again next week for another episode!Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·      If you enjoyed this episode, leave us a review!Contact Us! ●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our Facebook page!●      Follow us on Twitter.Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.

<h2>In This Episode…</h2>We talk with Social HP’s Head of Growth John Baldock about social advocacy. We go over what it is, how to do it well, what social networks are better for it, what the future looks like and when it all goes wrong how to take down the offending content.Show Notes·      [00:43]  Are you a coffee or tea drinker?              ·      [01:18] Can you explain to our listeners about your company and what you do?·      [02:37] What have you seen businesses or PR pros not do very well when it comes to employee advocacy?                   ·      [05:38] How do PR pro convince the c-level executives to do a program like this? ·      [08:07] Are there other social media platforms that are better at this for social advocacy?·      [08:53] What are some strategies for a B2B company to use this type of program?·      [13:13] How do you get employees to share your business's content on their social media accounts?·      [16:55] It is imperative to have these types of programs because of what has happened for the past year?·      [18:53] Are there any tips or tricks to when things go wrong to take down the content shared?·      [21:16] What do you see as the future of social advocacy?·      [24:22] What social media do you prefer when doing social advocacy?·      [26:11] What feature would you like LinkedIn to have?  ·      [27:21] Final thoughts<h2> </h2><h2>People and Companies, We Mentioned in the Show</h2>·      John Baldock was our guest today. Learn more about <a href="https://www.socialhp.com/" rel="noopener noreferrer nofollow" target="_blank">SHP</a>. <h2>Episode Length: 28:30</h2>Thanks so much for tuning in. Join us again next week for another episode!<h2> </h2><h2>Download Options</h2>·      Listen and subscribe to <a href="https://plinkhq.com/i/1496390646?to=page" rel="noopener noreferrer nofollow" target="_blank">Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player</a> for free!·      If you enjoyed this episode, leave us a review!<h2> </h2><h2>Contact Us! </h2>●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our <a href="https://www.facebook.com/globalresultscommunications/" rel="noopener noreferrer nofollow" target="_blank">Facebook page</a>!●      Follow us on <a href="https://twitter.com/globalresults" rel="noopener noreferrer nofollow" target="_blank">Twitter</a>.Thanks for listening! Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Making Advocacy Programs Easy with Social HP’s Head of Growth John Baldock