Lou Castelli's guest appearances

Lou Castelli

The NO BULL$H!# Marketing Podcast

Alone Together Pittsburgh

Natalie Bencivenga

Petros Neofotistos

Scott Smith

Rick Sebak

Jeff Bezos

David Sweet

Rachel Carlson

Sean Ellis

Matthew McConaughey

Billy Porter

Serena Williams

Sean Penn

Scott Morgan

Ellen DeGeneres

Amanda Wilson

OwlTail

Kurt Angle

Week 19 Episode 64: Lou Castelli - Managing Director of Pittsburgh Public Theater, The Feature Presentation: Johnny Star of Pro Wrestling Fame, and The Jag/Off Bracket Poll with KURT ANGLE V DEERHUNTER Video Versions Available Facebook:  https://www.facebook.com/togetherpgh/videos/2955494484576322/ YouTube: https://www.youtube.com/watch?v=deXtEYbBekY

Week 19 Episode 64: Lou Castelli - Managing Director of Pittsburgh Public Theater, The Feature Presentation: Johnny Star of Pro Wrestling Fame, and The Jag/Off Bracket Poll with KURT ANGLE V DEERHUNTER Video Versions Available Facebook: <a href="https://www.facebook.com/togetherpgh/videos/2955494484576322/" rel="nofollow" target="_blank"> https://www.facebook.com/togetherpgh/videos/2955494484576322/</a> YouTube: <a href="https://www.youtube.com/watch?v=deXtEYbBekY" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=deXtEYbBekY</a>

EP64:  Lou Castelli / Pittsburgh Public, Johnny Star / Pro Wrestling, KURT ANGLE V DEERHUNTER

Message Discipline: Allen Iverson was recently elected to the Basketball Hall of Fame. He was certainly deserving. A great player and amazing competitor. Yet most people remember him more for his infamous rant during the 2002 NBA Playoffs:“Listen here. I’m supposed to be the franchise player and we in here talkin’ about practice. I mean listen, we talkin’ about practice. Not a game. Not a game. We talkin’ about practice…Practice!”It’s a great example of how important practice is. But I’m referencing how important practice is with respect to messaging, speaking, presenting. When he went off about Practice in 2002, Allen Iverson wasn’t complaining about practice. But since his messaging was undisciplined and done when he was in an emotional state due to the recent murder of a friend, he came away sounding like a spoiled, whining star. Actually Iverson was making the point that instead of talking about how him being late for or missing a practice, we should put things into perspective. He wanted people to know that while he gave his all—his heart, soul, body to the team—he wishes he could’ve done more. He wanted people to know that he actually worked hard in practice, something his coach acknowledged.Instead his lack of message discipline leads many people to think “Practice. We talkin’ bout practice” when they hear Iverson’s name. It makes the case for message discipline. Understanding your target audiences. Preparing your message pillars and delivering them from the heart. Yes that might sound contradictory but it’s not. We all need to speak genuinely and with passion to make the most impact with our message. But to do so takes practice…prepared speech but not a memorized one. An outline of what you want to cover but delivered with passion and your own style. Iverson seemed to do just that in his Hall of Fame acceptance speech. It was moving and memorable. You could tell he did one thing a lot before the ceremony. Practice.Guest: Lou Castelli is Director of External Affairs for Pittsburgh Public Theater, contemporary theater in the heart of downtown Pittsburgh's Cultural District. Lou has the opportunity to tell a great story about Pittsburgh Public Theater including their unique three-quarter thrust stage — the audience surrounds the actors on three sides — offering intimate, engaging, professional theater. And how every season has a series of diverse theatrical productions that encompass classics of the American theater, masterworks from the international repertoire, world premieres, contemporary plays and musicals of exceptional merit.What's the Big Idea? Satisfy the loyal audience while still reaching the up and comers. Learn from trends. Change the way you do business to live up to what the next generation is expecting. Tool: Facebook Ads lead to comments that become your "word of mouth."The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Power of Habit, Why We Do What We Do in Life and Business by Charles Duhig.  You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

Message Discipline: Allen Iverson was recently elected to the Basketball Hall of Fame. He was certainly deserving. A great player and amazing competitor. Yet most people remember him more for his infamous rant during the 2002 NBA Playoffs:“Listen here. I’m supposed to be the franchise player and we in here talkin’ about practice. I mean listen, we talkin’ about practice. Not a game. Not a game. We talkin’ about practice…Practice!”It’s a great example of how important practice is. But I’m referencing how important practice is with respect to messaging, speaking, presenting. When he went off about Practice in 2002, Allen Iverson wasn’t complaining about practice. But since his messaging was undisciplined and done when he was in an emotional state due to the recent murder of a friend, he came away sounding like a spoiled, whining star. Actually Iverson was making the point that instead of talking about how him being late for or missing a practice, we should put things into perspective. He wanted people to know that while he gave his all—his heart, soul, body to the team—he wishes he could’ve done more. He wanted people to know that he actually worked hard in practice, something his coach acknowledged.Instead his lack of message discipline leads many people to think “Practice. We talkin’ bout practice” when they hear Iverson’s name. It makes the case for message discipline. Understanding your target audiences. Preparing your message pillars and delivering them from the heart. Yes that might sound contradictory but it’s not. We all need to speak genuinely and with passion to make the most impact with our message. But to do so takes practice…prepared speech but not a memorized one. An outline of what you want to cover but delivered with passion and your own style. Iverson seemed to do just that in his Hall of Fame acceptance speech. It was moving and memorable. You could tell he did one thing a lot before the ceremony. Practice.Guest: Lou Castelli is Director of External Affairs for Pittsburgh Public Theater, contemporary theater in the heart of downtown Pittsburgh's Cultural District. Lou has the opportunity to tell a great story about Pittsburgh Public Theater including their unique three-quarter thrust stage — the audience surrounds the actors on three sides — offering intimate, engaging, professional theater. And how every season has a series of diverse theatrical productions that encompass classics of the American theater, masterworks from the international repertoire, world premieres, contemporary plays and musicals of exceptional merit.What's the Big Idea? Satisfy the loyal audience while still reaching the up and comers. Learn from trends. Change the way you do business to live up to what the next generation is expecting. Tool: Facebook Ads lead to comments that become your "word of mouth."The No BS Show is brought to you by <a href="http://audible.com" rel="nofollow" target="_blank">audible.com</a>. Get a FREE audiobook download and 30 day free trial at <a href="http://www.audibletrial.com/NoBS" rel="nofollow" target="_blank">www.audibletrial.com/NoBS</a>. Try a book like The Power of Habit, Why We Do What We Do in Life and Business by Charles Duhig.  You can download it for free today. Go to <a href="http://Audibletrial.com/NoBS" rel="nofollow" target="_blank">Audibletrial.com/NoBS</a>. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

111: Lou Castelli Part 2

Creepy Clows, Sticky Messages. What’s up with those creepy clowns? In the past few months, creepy clown sightings have been made in at least 10 different states. As strange as it sounds, this actually happened before— in Boston during the 1980’s. That led Loren Coleman, a cryptozoologist who studies folklore around mythical creatures like the Loch Ness Monster and Bigfoot, to come up with what he called “The Phantom Clown Theory” about how mass hysteria leads to a bunch of clown sightings.This reminded me of how Halloween traditions changed in the 1960’s and ’70’s when rumors circulated about strangers putting razor blades in apples and candy. Halloween events were held at schools and parents warned children not to eat snacks that weren’t pre-packaged.In 1985, researchers studied every reported Halloween incident since 1958 and found no instances where strangers caused children harm by tampering with their candy.How did the candy tampering story spread across the country despite a lack of evidence? Why was it remembered and believed by millions? The story had what Chip and Dan Heath call stickiness or a Sticky Messages. In their book Made To Stick: Why Some Ideas Survive and Others Die, the authors detail the formula for sticky messages:S implicity—Strip an idea to its coreU nexpectedness—Capture people’s attentionC oncreteness—Explain ideas in human termsC redibility—Make ideas believableE motions—Get people to feel somethingS tories—People remember and act on storiesS ix Principles of StickinessThe principles make sense and we have all probably heard similar suggestions before. Yet communication problems impact organizations, teams and families on a regular basis.Why? Because we rarely apply the Six Principles of Stickiness. Cut the BS or in this case stop clowning around and start making your messages stick.Guest: Lou Castelli is Director of External Affairs for Pittsburgh Public Theater, contemporary theater in the heart of downtown Pittsburgh's Cultural District. Lou has the opportunity to tell a great story about Pittsburgh Public Theater including their unique three-quarter thrust stage — the audience surrounds the actors on three sides — offering intimate, engaging, professional theater. And how every season has a series of diverse theatrical productions that encompass classics of the American theater, masterworks from the international repertoire, world premieres, contemporary plays and musicals of exceptional merit.Mentors: Composer and Conductor Marvin Hamlisch taught Lou how to be more proactive and aggressive with the message by blending a high standard and a commercial mindset or "Broadway Style" Marketing. Also Ted Pappas from Pittsburgh Public Theater. Art is passionate about convincing people to experience art. Ted led by example in an upstanding way, always taking the high road.Biggest Learning Experience: You have to listen to Lou's story about The Preview Party at the Public when he learned both a tactical lesson and a big picture one.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

Creepy Clows, Sticky Messages. What’s up with those creepy clowns? In the past few months, creepy clown sightings have been made in at least 10 different states. As strange as it sounds, this actually happened before— in Boston during the 1980’s. That led Loren Coleman, a cryptozoologist who studies folklore around mythical creatures like the Loch Ness Monster and Bigfoot, to come up with what he called “The Phantom Clown Theory” about how mass hysteria leads to a bunch of clown sightings.This reminded me of how Halloween traditions changed in the 1960’s and ’70’s when rumors circulated about strangers putting razor blades in apples and candy. Halloween events were held at schools and parents warned children not to eat snacks that weren’t <a href="http://pre-packaged.In" rel="nofollow" target="_blank">pre-packaged.In</a> 1985, researchers studied every reported Halloween incident since 1958 and found no instances where strangers caused children harm by tampering with their candy.How did the candy tampering story spread across the country despite a lack of evidence? Why was it remembered and believed by millions? The story had what Chip and Dan Heath call stickiness or a Sticky Messages. In their book Made To Stick: Why Some Ideas Survive and Others Die, the authors detail the formula for sticky messages:S implicity—Strip an idea to its coreU nexpectedness—Capture people’s attentionC oncreteness—Explain ideas in human termsC redibility—Make ideas believableE motions—Get people to feel somethingS tories—People remember and act on storiesS ix Principles of StickinessThe principles make sense and we have all probably heard similar suggestions before. Yet communication problems impact organizations, teams and families on a regular basis.Why? Because we rarely apply the Six Principles of Stickiness. Cut the BS or in this case stop clowning around and start making your messages stick.Guest: Lou Castelli is Director of External Affairs for Pittsburgh Public Theater, contemporary theater in the heart of downtown Pittsburgh's Cultural District. Lou has the opportunity to tell a great story about Pittsburgh Public Theater including their unique three-quarter thrust stage — the audience surrounds the actors on three sides — offering intimate, engaging, professional theater. And how every season has a series of diverse theatrical productions that encompass classics of the American theater, masterworks from the international repertoire, world premieres, contemporary plays and musicals of exceptional merit.Mentors: Composer and Conductor Marvin Hamlisch taught Lou how to be more proactive and aggressive with the message by blending a high standard and a commercial mindset or "Broadway Style" Marketing. Also Ted Pappas from Pittsburgh Public Theater. Art is passionate about convincing people to experience art. Ted led by example in an upstanding way, always taking the high road.Biggest Learning Experience: You have to listen to Lou's story about The Preview Party at the Public when he learned both a tactical lesson and a big picture one.The No BS Show is brought to you by <a href="http://audible.com" rel="nofollow" target="_blank">audible.com</a>. Get a FREE audiobook download and 30 day free trial at <a href="http://www.audibletrial.com/NoBS" rel="nofollow" target="_blank">www.audibletrial.com/NoBS</a>. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to <a href="http://Audibletrial.com/NoBS" rel="nofollow" target="_blank">Audibletrial.com/NoBS</a>. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

110: Lou Castelli