Dave Etherington's guest appearances

Dave Etherington

PROJECTS A Sixteen:Nine Podcast

The Billboard Insider Podcast

Digital & Dirt

Anna Bager

Sean Reilly

Jonathan Gudai

Jay Johnson

Mike Norton

John James

Michael Provenzano

Ian Dallimore

Adam Morgan

Dan Dawson

Stephanie Gutnik

Stephen Johnson

Rob Jackson

Rick Robinson

Scott Wells

OwlTail

In this episode of Digital &amp; Dirt, host Ian Dallimore speaks with Dave Etherington, current CCO Place Exchange. They start by reviewing Dave’s early career path at the BBC and The Guardian. They then move on to Dave’s time as marketing Director at Titan and the learning curves he endured that eventually lead him to be CSP of Intersection. Ian and Dave discuss the creation of LinkNYC and the impact it had on advertising. Finally, Dave discusses his current role at Place Exchange and his attraction to innovating the Ad space. Early Career: 1:28-3:30Titan: 8:58-11:24LinkNYC: 17:24-22:29Place Exchange: 22:58-32:19

In this episode of Digital &amp; Dirt, host Ian Dallimore speaks with Dave Etherington, current CCO Place Exchange. They start by reviewing Dave’s early career path at the BBC and The Guardian. They then move on to Dave’s time as marketing Director at Titan and the learning curves he endured that eventually lead him to be CSP of Intersection. Ian and Dave discuss the creation of LinkNYC and the impact it had on advertising. Finally, Dave discusses his current role at Place Exchange and his attraction to innovating the Ad space.  Early Career: 1:28-3:30 Titan: 8:58-11:24 LinkNYC: 17:24-22:29 Place Exchange: 22:58-32:19

Developing Contemporary Out of Home Advertising with Dave Etherington

­­­Today’s podcast guest is Dave Etherington, the Chief Commercial Officer of Place Exchange.  Place Exchange is a programmatic out of home advertising platform spun off by Intersection approximately 2 years ago.  Dave talks about programmatic exchanges, privacy and whether static billboards can be sold programmatically.Give an overview of Place ExchangePlace exchange is a pure play SSP (supply side provider) focused on bringing programmatic buyers to digital out of home…what Place Exchange seeks to do is take the vast diversity of digital out of home media and digital place based media and normalize it in such a way that it looks and works exactly like mobile and online and display and video within the biggest DSP’s...What kinds of out of home media owners does Place Exchange want to do business with. We already work with the vast majority of the main players in the United States.  We work with the top 4 and then everything below…The medium is growing…It’s thrilling to walk though cities around the country and see taxi-tops and insider UBERs and street furniture…We would certainly look to work with anyone who reaches scaled audiences in novel and powerful ways..I’m excited to speak to any and all publishers who have networks of interest.  Send me an email.  Dave.etherington@placeexchange.com.How does Place Exchange Make Money?We don’t charge any buy side fees.  We only have sell side fees which are pre-negotiated and transparent.Who determines the price of OOH assets sold via Place Exchange?Absolutely the seller does.On PrivacyWe fundamentally believe at Place Exchange that the idea of privacy in public space should be held to a much higher standard than elsewhere.  It’s one thing to be exposed to tactics like retargeting in a one to one basis on a mobile device or on a laptop. It’s quite another for that tactic to be implemented where you live…walking up fifth avenue.Will static out of home be sold programmatically? I think you’re the fourth person to ask me that exact question today…There are many programmatic attributes that we can bring to non-digital out of home media. The ability to set up campaigns, reporting, attribution, would all work in the same way for static as it would for digital…You would lose the element to be able to optimize throughout the lifetime of the campaign, to test different creatives against each other…there will be a future state where they can begin to embrace the benefits of static…I think there is a future…I think it’s going to take…some evangelism…some hand-holding.  But there’s no reason why in the future this shouldn’t be a new source of revenue for non-digital out of home assets.[wpforms id="9787"]Paid Advertisement

­­­ Today’s podcast guest is Dave Etherington, the Chief Commercial Officer of Place Exchange.  Place Exchange is a programmatic out of home advertising platform spun off by Intersection approximately 2 years ago.  Dave talks about programmatic exchanges, privacy and whether static billboards can be sold programmatically. Give an overview of Place Exchange Place exchange is a pure play SSP (supply side provider) focused on bringing programmatic buyers to digital out of home…what Place Exchange seeks to do is take the vast diversity of digital out of home media and digital place based media and normalize it in such a way that it looks and works exactly like mobile and online and display and video within the biggest DSP’s... What kinds of out of home media owners does Place Exchange want to do business with.  We already work with the vast majority of the main players in the United States.  We work with the top 4 and then everything below…The medium is growing…It’s thrilling to walk though cities around the country and see taxi-tops and insider UBERs and street furniture…We would certainly look to work with anyone who reaches scaled audiences in novel and powerful ways..I’m excited to speak to any and all publishers who have networks of interest.  Send me an email.  Dave.etherington@placeexchange.com. How does Place Exchange Make Money? We don’t charge any buy side fees.  We only have sell side fees which are pre-negotiated and transparent. Who determines the price of OOH assets sold via Place Exchange? Absolutely the seller does. On Privacy We fundamentally believe at Place Exchange that the idea of privacy in public space should be held to a much higher standard than elsewhere.  It’s one thing to be exposed to tactics like retargeting in a one to one basis on a mobile device or on a laptop. It’s quite another for that tactic to be implemented where you live…walking up fifth avenue. Will static out of home be sold programmatically? I think you’re the fourth person to ask me that exact question today…There are many programmatic attributes that we can bring to non-digital out of home media. The ability to set up campaigns, reporting, attribution, would all work in the same way for static as it would for digital…You would lose the element to be able to optimize throughout the lifetime of the campaign, to test different creatives against each other…there will be a future state where they can begin to embrace the benefits of static…I think there is a future…I think it’s going to take…some evangelism…some hand-holding.  But there’s no reason why in the future this shouldn’t be a new source of revenue for non-digital out of home assets. [wpforms id="9787"] Paid Advertisement

Dave Etherington: “Privacy in the public space should be held to a higher standard.”

This episode we're speaking with Dave Etherington, who is CSO of Intersection, one of the companies responsible for LinkNYC. In 2014 New York City set out to overhaul their payphone infrastructure. The result is LinkNYC which provides anyone in New York City with free phone calls to anywhere in the U.S., free wifi, local information and some other things that Dave and I discuss. It's all supported by advertising, but as you'll hear, that can be OK. This is a really big project, with over $200 million invested in new fiber optic cable to support the more than 7,500 Link kiosks that will be installed over the next eight years. In fact, Dave tells me that this is "the largest deployment of digital displays in the world". We talked about this Apex Award winning installation via Skype. Subscribe to this podcast: iTunes * Google Play * RSS 

This episode we're speaking with Dave Etherington, who is CSO of Intersection, one of the companies responsible for LinkNYC. In 2014 New York City set out to overhaul their payphone infrastructure. The result is LinkNYC which provides anyone in New York City with free phone calls to anywhere in the U.S., free wifi, local information and some other things that Dave and I discuss. It's all supported by advertising, but as you'll hear, that can be OK. This is a really big project, with over $200 million invested in new fiber optic cable to support the more than 7,500 Link kiosks that will be installed over the next eight years. In fact, Dave tells me that this is "the largest deployment of digital displays in the world". We talked about this Apex Award winning installation via Skype. Subscribe to this podcast: <a href="https://itunes.apple.com/ca/podcast/projects-sixteen-nine-podcast/id1196854063" rel="nofollow" target="_blank">iTunes</a> * <a href="https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Iuylv36mn27e4k5rbq6k5j4s5o4?t%3DPROJECTS_A_Sixteen:Nine_Podcast%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play</a> * <a href="https://www.podbean.com/site/podcatcher/index/feedurl/http%253A%252F%252Fdsprojects.podbean.com%252Ffeed%252F" rel="nofollow" target="_blank">RSS</a>

LinkNYC - Dave Etherington