Alanna Gombert's guest appearances

Alanna Gombert

Finding Genius Podcast

TMI with Kevin Ryan

Alex Mashinsky

Ross Ulbricht

Lyn Ulbricht

Jameson Lopp

Marco Peereboom

Megan Ramos

Danny Flood

Abel James

Nir Eyal

Perry Marshall

Scott Young

Ben Goertzel

Steven Kotler

Ross Taylor

Scott Smith

OwlTail

Description: Alanna Gombert joins us to discuss blockchains, one of the most widely spoken and least understood technologies in the universe. Blockchains mean something very specific for advertisers and technology, and there is no one better than Alanna for this subject. As the Global CRO at MetaX, Alanna is at the forefront of bringing in other voices and having everyone take part in the conversation. We also talk with her about hosted advertising and changing the incentive model, the current shift to more transparency, and of course, the bitcoin whales. Takeaways: [3:17] Blockchain gets conflated with cryptocurrency. In layperson terms, it is a letter system. What makes it special is it is decentralized, encrypted, immutable, and hard to change. There are public and global blockchains systems and private enterprise versions. [5:29] Alanna defines tokens and cryptocurrency. Satoshi Nakamoto wrote a paper about bitcoin in 2008 during the housing crisis on decentralized currency. [6:47] Thinking about currency that could be accessed around the world for those that didn’t have access to banks was a high interest point of bitcoin to Alanna. [10:11] Alanna shares her journey into the interest of how she got into blockchain, supply chain transparency and the tracking analytic patterns of fake news. [11:48] Token Curated Registry, or TCR, is data and voting determined by token holders. For example, the token holders would vote on if a publisher is quality for advertising or not. There are two sides: publisher and advertiser. [16:44] This peer-to-peer method lends credibility to sites and helps the industry self-regulate. There is a lot of bloat in advertising, and Alanna seeks to be part of the movement to help open up the conversation on the implementation process in advertising. [28:49] Alanna addresses opposition in cryptocurrency and how it can be overcome by education and inclusion in the community. [43:14] When working with big brands, Alanna finds talking about data and targeting has taken over the conversation. She is on a mission to open up the conversation so individuals can have just as equal a voice as large brands. [48:24] Alanna goes over terms in the bitcoin community and what they mean in crypto in terms of safety and security. [59:01] Alanna describes her experience of working at an industry organization. [67:20] Possible new name: token economy? It’s still a work in progress so stay tuned.     Mentioned in This Episode: MetaX  @Alannaaroazzi adToken ADChain   Quotes “In some ways, comparing it to a rock in the ground like gold vs. computational power and energy, I think in some ways cryptocurrency could be more valuable.” “Why get into digital if you can’t make up acronyms?” “There needs to be a way for all players to communicate together in a safe environment.”

Description: Alanna Gombert joins us to discuss blockchains, one of the most widely spoken and least understood technologies in the universe. Blockchains mean something very specific for advertisers and technology, and there is no one better than Alanna for this subject. As the Global CRO at MetaX, Alanna is at the forefront of bringing in other voices and having everyone take part in the conversation. We also talk with her about hosted advertising and changing the incentive model, the current shift to more transparency, and of course, the bitcoin whales. Takeaways: [3:17] Blockchain gets conflated with cryptocurrency. In layperson terms, it is a letter system. What makes it special is it is decentralized, encrypted, immutable, and hard to change. There are public and global blockchains systems and private enterprise versions. [5:29] Alanna defines tokens and cryptocurrency. Satoshi Nakamoto wrote a paper about bitcoin in 2008 during the housing crisis on decentralized currency. [6:47] Thinking about currency that could be accessed around the world for those that didn’t have access to banks was a high interest point of bitcoin to Alanna. [10:11] Alanna shares her journey into the interest of how she got into blockchain, supply chain transparency and the tracking analytic patterns of fake news. [11:48] Token Curated Registry, or TCR, is data and voting determined by token holders. For example, the token holders would vote on if a publisher is quality for advertising or not. There are two sides: publisher and advertiser. [16:44] This peer-to-peer method lends credibility to sites and helps the industry self-regulate. There is a lot of bloat in advertising, and Alanna seeks to be part of the movement to help open up the conversation on the implementation process in advertising. [28:49] Alanna addresses opposition in cryptocurrency and how it can be overcome by education and inclusion in the community. [43:14] When working with big brands, Alanna finds talking about data and targeting has taken over the conversation. She is on a mission to open up the conversation so individuals can have just as equal a voice as large brands. [48:24] Alanna goes over terms in the bitcoin community and what they mean in crypto in terms of safety and security. [59:01] Alanna describes her experience of working at an industry organization. [67:20] Possible new name: token economy? It’s still a work in progress so stay tuned. Mentioned in This Episode: <a href="https://www.metax.io/" rel="nofollow" target="_blank">MetaX </a> <a href="http://twitter.com/alannaaroazzi" rel="nofollow" target="_blank">@Alannaaroazzi</a> <a href="https://adtoken.com/" rel="nofollow" target="_blank">adToken</a> <a href="https://publisher.adchain.com" rel="nofollow" target="_blank">ADChain</a> Quotes “In some ways, comparing it to a rock in the ground like gold vs. computational power and energy, I think in some ways cryptocurrency could be more valuable.” “Why get into digital if you can’t make up acronyms?” “There needs to be a way for all players to communicate together in a safe environment.”

Owning Your Destiny in Technology - Alanna Gombert

With a background in the advertising world and the realization that fraud in the digital advertising space amounts to about nine billion dollars per year, Alanna Gombert decided to join Ken Brook, founder of MetaX, in his mission to clean out and make more transparent the digital advertising supply chain. MetaX has created an unprecedented level of transparency in the digital ad space by creating the first token-curated registry on Ethereum, and here’s how it works: there is a list of publisher URLs within the ad chain registry that can be voted in or out of the registry by token holders based on the consensus definition of “quality.” That list then becomes a universal whitelist for digital advertisers and buyers. “It’s a self-regulation tool where you can report bad actors and vote in quality publishers- all on the construct of just holding a token and using that token to vote,” says Gombert. In addition to MetaX, Gombert was involved with the development of Digital Asset Trade Association (DATA), the first-ever lobbying organization for the blockchain and crypto space. Although still in its infancy, the organization has already expanded from working on state-level to federal-level projects. Tune in to hear the details, and get in contact by visiting metax.io and digitalasset.org.

With a background in the advertising world and the realization that fraud in the digital advertising space amounts to about nine billion dollars per year, Alanna Gombert decided to join Ken Brook, founder of MetaX, in his mission to clean out and make more transparent the digital advertising supply chain. MetaX has created an unprecedented level of transparency in the digital ad space by creating the first token-curated registry on Ethereum, and here’s how it works: there is a list of publisher URLs within the ad chain registry that can be voted in or out of the registry by token holders based on the consensus definition of “quality.” That list then becomes a universal whitelist for digital advertisers and buyers. “It’s a self-regulation tool where you can report bad actors and vote in quality publishers- all on the construct of just holding a token and using that token to vote,” says Gombert. In addition to MetaX, Gombert was involved with the development of Digital Asset Trade Association (DATA), the first-ever lobbying organization for the blockchain and crypto space. Although still in its infancy, the organization has already expanded from working on state-level to federal-level projects. Tune in to hear the details, and get in contact by visiting <a href="http://metax.io" rel="nofollow" target="_blank">metax.io</a> and <a href="http://digitalasset.org" rel="nofollow" target="_blank">digitalasset.org</a>.

Alanna Gombert- MetaX and Digital Asset Trade Association- On Transparency in Digital Advertising and the First Lobbying Organization for Blockchain Technology