Gary Benerofe's guest appearances

Gary Benerofe

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Christina Stembel

Rob Petrozzo

Henry Davis

Brian Moran

Miki Agrawal

Ben Schott

Jamie Oliver

Ariel Kaye

Robert Scoble

Matt Taylor

Rachel Swanson

ERIC SMITH

Ben Parr

Charlie Cole

Scott Emmons

OwlTail

On Headless, Influencers, and Live StreamingWhat does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior. “Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - GaryProduct market fit is beginning to become influencer fit. Consumers want to buy from experiences and from influencers they trust. Having a “genuine influencer” promote something to a consumer doesn’t take a lot of convincing.The law of platforms is always evolving. “The platform always evolves where its ecosystem performs R&amp;D for it, and then it makes its strategic bets and product roadmap based on what's getting market share, and in this case, capital allocation.” -PhillipAssociated Links:Learn more about Gary BenerofeCheck out our interview with Lomi’s Matt BertulliThe Cookiepocolypse and the Zero-Party Data Opportunity with Ben ParrOur interview with Liyia Wu from ShopShopsSubscribe to InsidersSign up for the prerelease of Nine By NineEnd of episode Com Truise tunesHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

<h3>On Headless, Influencers, and Live Streaming</h3><ul><li>What does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior. </li><li>“Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - Gary</li><li>Product market fit is beginning to become influencer fit. Consumers want to buy from experiences and from influencers they trust. Having a “genuine influencer” promote something to a consumer doesn’t take a lot of convincing.</li><li>The law of platforms is always evolving. </li><li>“The platform always evolves where its ecosystem performs R&amp;D for it, and then it makes its strategic bets and product roadmap based on what's getting market share, and in this case, capital allocation.” -Phillip</li></ul><h3>Associated Links:</h3><ul><li>Learn more about <a href="https://www.linkedin.com/in/gary-benerofe/" rel="nofollow" target="_blank">Gary Benerofe</a></li><li>Check out our interview with Lomi’s <a href="https://futurecommerce.fm/podcasts/modern-brands-need-waste-innovation" rel="nofollow" target="_blank">Matt Bertulli</a></li><li><a href="https://futurecommerce.fm/podcasts/bye-bye-third-party-data-tracking" rel="nofollow" target="_blank">The Cookiepocolypse</a> and the Zero-Party Data Opportunity with Ben Parr</li><li>Our interview with <a href="https://futurecommerce.fm/podcasts/192-shopshops-liyia-wu-were-enabling-a-generating-of-prolific-creators" rel="nofollow" target="_blank">Liyia Wu from ShopShops</a></li><li><a href="https://mailchi.mp/futurecommerce/fcinsiders" rel="nofollow" target="_blank">Subscribe to Insiders</a></li><li><a href="https://www.ninebynine.report/" rel="nofollow" target="_blank">Sign up for the prerelease of Nine By Nine</a></li><li>End of episode <a href="http://comtruise.com/" rel="nofollow" target="_blank">Com Truise tunes</a></li></ul><p>Have any questions or comments about the show? Let us know on <a href="https://futurecommerce.fm/" rel="nofollow" target="_blank">Futurecommerce.fm</a>, or reach out to us on <a href="https://twitter.com/futurecommerce" rel="nofollow" target="_blank">Twitter</a>, <a href="https://www.facebook.com/futurecommercepodcast/?ref=br_rs" rel="nofollow" target="_blank">Facebook</a>, <a href="https://www.instagram.com/futurecommerce/" rel="nofollow" target="_blank">Instagram</a>, or <a href="https://www.linkedin.com/company/futurecommercepodcast/" rel="nofollow" target="_blank">LinkedIn</a>. We love hearing from our listeners!</p>

ASMR and the SaaSification of Experience (feat. Gary Benerofe)