Angelina Eng's guest appearances

Angelina Eng

Adtech Unfiltered

IAB.THERE

No Hype

Shawn Riegsecker

Matt Barash

Jennifer Johnson

Randy Goldberg

Rob Smith

Mitch Joel

Bob Pittman

Nate Checketts

Charlotte Cho

Ryan Gill

Jeff Smith

Brendan Monaghan

Martin Sorrell

Dave Morgan

David Moore

OwlTail

Angelina Eng, VP of Measurement and Attribution at the IAB, speaks with Allyson and Brett about advertisers’ overconfidence in data deprecation preparedness, agency staffing reconfigurations, and the need for stronger measurement foundations. Together, they dig deep into analytics and attribution, and discuss why taking a holistic view of media and aligning on metrics is so important. From privacy and compliance, to the boom of retail media networks and the need to go beyond A/B testing, they discuss the key trends disrupting advertisers and marketers in 2022.--- Send in a voice message: https://anchor.fm/no-hype/message

Angelina Eng, VP of Measurement and Attribution at the IAB, speaks with Allyson and Brett about advertisers’ overconfidence in data deprecation preparedness, agency staffing reconfigurations, and the need for stronger measurement foundations. Together, they dig deep into analytics and attribution, and discuss why taking a holistic view of media and aligning on metrics is so important. From privacy and compliance, to the boom of retail media networks and the need to go beyond A/B testing, they discuss the key trends disrupting advertisers and marketers in 2022.--- Send in a voice message: <a href="https://anchor.fm/no-hype/message" rel="nofollow" target="_blank">https://anchor.fm/no-hype/message</a>

Angelina Eng - Advertisers, Take Note: You’re Not Adequately Prepared for Imminent Marketing Disruptions 

Even with Google’s recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers may have more breathing room to figure out alternative solutions, the quest for finding those alternatives demands dedicated and ongoing attention in 2021.  Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.

Even with Google’s recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers may have more breathing room to figure out alternative solutions, the quest for finding those alternatives demands dedicated and ongoing attention in 2021. Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.

Test Cookieless Targeting...Now! (with Angelina Eng)