Mark Goren's guest appearances

Mark Goren

B2B Growth

Christopher Lochhead

David Campbell

Whitney Johnson

Sheryl Sandberg

Blair Enns

Mike McDerment

Vanessa Van Edwards

Michael Bungay Stanier

David Burkus

Chris Voss

Gary Vaynerchuk

Daniel Ramsey

Dave Ramsey

Drew McLellan

Ann Handley

OwlTail

In this episode we hear from Mark Goren, CEO at Point to Point. Mark shares...   Left and right brain - both work together   Focus on creating buying emotions-- data can inform that conversation to comprehend aspects of the buyer journey, not create emotion.   Stop saying the word "content"   A disconnect between b2b tech and b2b industrial   People are raising their hands much further in the buying process - connect the brand stores to the data to get better insights, to tell better stories, and drive better results   Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in &lt; 1 minute. :)

In this episode we hear from <a href="https://www.linkedin.com/in/mdgoren/" rel="nofollow noopener noreferrer" target="_blank">Mark Goren</a>, CEO at <a href="https://www.pointtopoint.com/" rel="nofollow noopener noreferrer" target="_blank">Point to Point</a>. Mark shares... <ol> <li> Left and right brain - both work together </li> <li> Focus on creating buying emotions-- data can inform that conversation to comprehend aspects of the buyer journey, not create emotion. </li> <li> Stop saying the word "content" </li> <li> A disconnect between b2b tech and b2b industrial </li> <li> People are raising their hands much further in the buying process - connect the brand stores to the data to get better insights, to tell better stories, and drive better results </li> </ol> Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: <a href="http://sweetfishmedia.com/big3" rel="nofollow noopener noreferrer" target="_blank">http://sweetfishmedia.com/big3</a> We'll never send you more than what you can read in &lt; 1 minute. :)

943: The Changing Role of Data and Brand Stories w/ Mark Goren