George Ivie's guest appearances

George Ivie

Televisionation

IAB.THERE

Mike Bloxham

Dave Morgan

Tal Chalozin

Philip Smolin

Jo Kinsella

Bill Livek

Bryan Wiener

Andy Grammer

Jennifer Johnson

Randy Goldberg

Jeff Miller

Mike Chen

Michael Smith

Rob Smith

Nik Wallenda

OwlTail

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features George Ivie, CEO and Executive Director of the Media Rating Council (MRC), an organization which was founded at the behest of the US Congress in the early 1960’s and which describes its mission as being to “secure for the media industry and related users measurement services that are valid, reliable, and effective.” Among other things, the organization sets measurement standards and accredits measurement services. Ivie casts light on the MRC’s work, shares his thoughts on the current state of the measurement space in general, and outlines the organization’s goals for 2021.

Televisionation: CEO, George Ivie, on the Media Rating Council’s (MRC) Goals for 2021

George Ivie, CEO and Executive Director of the Media Rating Council, is an expert on cross-platform solutions and video standards. He’ll discuss the next wave of standards development at the MRC and how outcome-based measurements and ad effectiveness will evolve. Hosted on Acast. See acast.com/privacy for more information.

George Ivie, CEO and Executive Director of the Media Rating Council, is an expert on cross-platform solutions and video standards. He’ll discuss the next wave of standards development at the MRC and how outcome-based measurements and ad effectiveness will evolve.<br/><p> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.</p>

Media Rating Council’s George Ivie on Cross-Platform Media Measurement